Recently, the 2023 "Kirin Cup Animation IP Overseas Promotion Project" Excellent Cultural Original Works Review Meeting hosted by Beijing Animation and Game Industry Association and undertaken by Beijing Chuanghuayuan Technology was held in Beijing. Since the launch of the event, 72 companies have participated and 68 works have been submitted. After preliminary screening, 20 enterprises and 35 products were selected, and 12 outstanding projects were finally selected through the comprehensive evaluation of the expert jury.
Bijiu Studio, a subsidiary of Kaiying Network, independently developed the national style theme IP "The Season", which was successfully selected as an excellent cultural original work with its unique cultural connotation and exquisite artistic expression.
"The Season of the Year" is based on traditional Chinese festivals and shows the rich and colorful culture of the Chinese nation in the form of animation. As the first Chinese festival anthropomorphic picture book style popular science cartoon in China, it is one of the phased achievements of the national social science major project "Research on the Construction of Civilization Practice Center in the New Era". The works integrate traditional customs, food, folk tales and other elements into it, presenting a vivid and interesting festival picture for the audience. At the same time, the work also skillfully integrates modern elements, so that traditional culture glows with modern charm and attracts more attention and love from young audiences. The comic picture book has been published and distributed in July 2022, and at the same time, the sub-series comic "Working Fairy" has also been launched on major platforms, and the sub-series "Shangyuan Huan" has been launched on Migu, which won the 2022 Zhejiang Province Internet Literature Outstanding Works Support. The sub-series of image ** picture book "The Four Seasons of the Song Dynasty" combines the anthropomorphic traditional solar terms with the poetry and painting of the Song Dynasty, and integrates a variety of artistic languages such as poetry, ancient paintings, illustrations, and storyboards, using time to connect the imagination of space, and creating a unique view of time and space belonging to the Chinese people in multiple dimensions.
The creative team of "The Season" is committed to combining traditional culture with the living environment, lifestyle and mental state of people in modern society, so that the national social culture not only maintains the cultural inheritance characteristics of ancient and modern associations, but also has the value of serving the contemporary society, so as to maximize the content value of IP. At the same time, it can also make full use of the booming IP industry, establish cultural consciousness and cultural self-confidence, sail to the sea, and reach more young people who love Chinese culture. The creative team will continue to dig deep into the traditional Chinese cultural resources and create more excellent animation works with the characteristics of the times and international influence. It is believed that in the near future, it will present the unique charm of Chinese culture to audiences from all over the world.