Generation Z consumption creates new scenes!How can companies meet emerging consumer demand?
Recently, Nandu Bay Finance Society released the "2023 "Generation Z" Consumption Trend Insight Report (hereinafter referred to as the "Report"), in order to better provide decision-making reference for the consumer goods industry and new consumer power groups. At the meeting, the "Generation Z Consumption Award List" was also released at the same time, and TT Voice and well-known enterprises such as Haidilao, BESTORE, Wanglaoji, and Tea Baidao won the honor of the most popular brand among young people.
According to the survey report, the current domestic Generation Z population is about 25.1 billion. These "Generation Z" refers to those born between 1995 and 2009, and they are also known as the Internet Generation, the Internet Generation, and collectively refer to the generation that has been greatly influenced by technological products such as the Internet, instant messaging, smartphones, and tablets. As an Internet native, Generation Z has a wide range of interests, strong curiosity, and the courage to express themselves.
For example, in 2014, after gaining insight into the pain points of voice communication of Gen Z users in mobile games, TT Voice set out to provide Gen Z users with practical game tools with high sound quality, low latency and no lag based on the problem of real-time voice communication, which opened the prelude to co-prosperity and symbiosis with Gen ZIn 2018, TT Voice actively sought change, focusing on the needs of Gen Z users to find like-minded interests and social resonance, and upgraded and iterated its products through innovative product research and development and audio service technology improvement to create a highly interactive and decentralized social environment, which met users' one-stop social needs before, during and after the game, and helped users find playmates with similar interests and establish far-reaching and lasting relationships.
At the same time, based on the positioning of the interest social platform, with the help of the important medium of game e-sports, it continues to expand the users of the pan-entertainment industry, and has cooperated with more than 2,000 high-quality game products such as "League of Legends", "Honor of Kings" and "Genshin Impact", and is the only interest social platform in the industry that has the official cooperation identity of the five leading e-sports professional events such as League of Legends Professional League (LPL), Honor of Kings Professional League (KPL), and Peace Elite Professional League (PEL).
Through product form iteration, technology R&D innovation, and accurate user research, coupled with the expansion of diversified interest social fields such as e-sports, role-playing and **, TT Voice is constantly building and strengthening close ties with Generation Z, and continues to create new gameplay, new scenes, and new value for the high-quality experience of Generation Z users, and the acquisition of "the most popular social platform for Generation Z in 2023" proves that Generation Z and TT Voice have been going in both directions.