Zhongxuegao, once known as the "luxury" of the ice cream industry, quickly captured the hearts of many consumers with its unique taste and exquisite packaging. However, a recent news has made this once glorious brand the focus of the first place again. The price has plummeted from 60 yuan to 25 yuan, such a ** diving can't help but be staggering.
For many consumers, Zhong Xuegao's ** used to discourage them, and now the sharp reduction of ** undoubtedly provides them with an opportunity to try it out. However, there are also some consumers who say that they feel "cut leeks" because the experience they get when buying is very different from buying at a low price now.
Zhong Xuegao's first-class adjustment not only surprised consumers, but also caused the industry to have a lot of speculation about the business conditions behind it. In recent years, Zhong Xuegao has been in a constant stream of negative news. From the controversy of the "Ice Cream Assassin", to the arrears of wages by **, to the freezing of shares, and even being listed as an "executor", this series of events has undoubtedly brought great damage to Zhong Xuegao's brand image.
In this context, Zhong Xuegao's ** adjustment may be a helpless move. In the face of fierce market competition and many doubts from consumers, Zhong Xuegao may hope to regain the trust of some consumers through first-class adjustments. However, whether this approach will work remains to be further tested by the market.
For Zhong Xuegao, in order to really get out of the predicament, it is also necessary to improve in an all-round way from product quality, brand image, market strategy and other aspects. Only in this way can we regain the trust of consumers and regain the glory of the brand.