Recently, an unprecedented war has been set off in the automobile market, and major car companies have launched price reductions or limited-time discounts to attract the attention of consumers. According to CCTV financial reports, the price reduction tide of the car market is mainly concentrated in new energy vehicles, with price reductions ranging from 5% to 15%, and the decline from thousands of yuan to tens of thousands of yuan. What are the considerations for the actions of these car companies?What impact will the war of new energy vehicles have on the industry and consumers?Let's uncover the truth behind the new energy vehicle war. 
First of all, let's take a look at the preferential policies of each company: SAIC Volkswagen Tourang family opens a limited-time offer, and the 2024 Tourang 380TSI 4WD Prestige Luxury Edition is limited***27990,000 yuan, 2024 Tourang X 380TSI 4WD Premium Luxury Edition limited time ***2650,000 yuan. At the same time, the Touron family 20T models can enjoy a 2,000 yuan cash coupon or 3 years of worry-free maintenance**. 
Feifan F7 launched a limited-time car purchase preferential policy in March, and the price of Feifan F7 advanced version, advanced Pro version, long-term continuation Pro version, and performance Pro version was reduced by 250,000-30,000 yuan, as well as a free upgrade comfort package, lifetime free use of the Rising Pilot fully integrated high-end intelligent driving system software package worth 30,000 yuan, as well as financial and traffic courtesy. 
On March 1, Changan Qiyuan officially announced that the Qiyuan Q05 125km long-range version of the model 9The sale starts at 690,000 yuan, and the previous starting price was 13190,000 yuan. On the same day, Changan Automobile announced that it will offer a discount of up to 1 for the Changan Lumin mini-electric vehicle20,000 yuan, all models can enjoy 0 interest financial gifts. 
Chery Group announced the launch of the "10 Billion Subsidy Replacement Season" campaign, covering the four major brands of Chery, Xingtu, Jietu and ICAR, with a trade-in subsidy of up to 40,000 yuan. In addition, some models have also launched limited-time discounts, with a maximum comprehensive discount range of 190,000 yuan. Hyundai ix35 Musa launched a limited-time offer, sold for 9Starting from 980,000 yuan, the starting price will be lowered by 220,000 yuan. 
Why fight the ** war?Behind the war of new energy vehicles, there are multiple factors at play. On the one hand, there is the intensification of market competition. With the advancement of new energy vehicle technology and policy support, the market demand and penetration rate of new energy vehicles continue to increase, and it is expected that in 2024, the sales of new energy vehicles will reach 9 million, accounting for more than 35% of the entire automobile market. Such a market scale has attracted the participation of many car companies, not only traditional auto giants, but also new car-making forces and cross-border enterprises, forming a situation where a hundred flowers bloom and a hundred schools of thought contend. In such a competitive environment, in order to seize market share and consumer awareness, car companies do not hesitate to improve the cost-effectiveness and attractiveness of their products through price reductions or discounts. 
On the other hand, there is overcapacity. Due to the broad market prospects of new energy vehicles, all car companies are increasing investment and expanding production capacity in order to seize the opportunity. However, due to the fluctuation of market demand and the variety of consumer choices, the production capacity of many car companies has not been fully released, resulting in a certain degree of inventory backlog and financial pressure. In order to digest inventory and increase capital, car companies have to stimulate consumers' willingness to buy through price reductions or discounts. 
*What will be the impact of the war? The new energy vehicle war will have a certain impact on the industry and consumers. From a positive point of view, the first war can promote the popularization and promotion of new energy vehicles, lower the threshold for consumers to buy cars, improve consumer acceptance and satisfaction, accelerate the "oil to electricity" in the automobile market, and help energy conservation, emission reduction and environmental protection. At the same time, the first war can also stimulate the innovation power of car companies, promote car companies to improve the quality and performance of products, accelerate technological progress and breakthroughs, and enhance the competitiveness and level of the industry. 
On the negative side, there are also some risks and challenges associated with the war. First of all, the first-class war will affect the profitability and development space of car companies, reduce the return on investment of car companies, and increase the operating pressure and risk of car companies. Secondly, the war will affect the order and norms of the market, cause vicious competition in the market, damage the brand image and reputation of car companies, and reduce consumer confidence and loyalty. Finally, the war will affect the sustainable development of the industry, lead to a vicious circle of the industry, hinder the innovation and upgrading of the industry, and affect the long-term health of the industry. How to deal with the ** war? In the face of the new energy vehicle war, how should all parties respond? For car companies, they should establish a long-term development vision, do not pursue short-term market share and sales excessively, but pay attention to the quality and performance of products, improve the added value and differentiation of products, and build their own core competitiveness and brand advantages. At the same time, car companies should also strengthen cooperation and exchanges, realize the sharing and optimization of resources, avoid vicious competition and ineffective investment, and jointly promote the development and progress of the industry. 
For consumers, they should look at the best war rationally, do not blindly pursue low prices and discounts, but choose products and services that suit them according to their own needs and budgets, and comprehensively consider the quality, performance, safety, after-sales and other factors of the product to make wise purchase decisions. At the same time, consumers should also pay attention to the development trends and policy changes of new energy vehicles, keep abreast of market information and trends, and maintain their consumer rights and freedom of choice. 
For the first time, we should strengthen the supervision and guidance of the new energy vehicle market, formulate and improve relevant regulations and standards, maintain the fairness and norms of the market, prevent chaos and disorder in the market, and protect the legitimate rights and interests of car companies and consumers. At the same time, we should also increase support and support for the new energy vehicle industry, provide appropriate financial and tax incentives, accelerate the construction and improvement of infrastructure, promote the popularization and promotion of new energy vehicles, and provide a strong guarantee and impetus for the development and innovation of the new energy vehicle industry. **10,000 Fans Incentive Plan