In mid-January, Xiao Zhang in Luoyang, Henan Province bought Hisense's 85-inch U8KL (Mini LED) TV as a New Year's gift to his parents during the Spring Festival this year.
Xiao Zhang is from an IT background,Compared with inexperienced TV whites,Will know more about some professional knowledge in technology,Compared with purely referring to other people's suggestions and getting feedback,His final choice must be more scientific。
I want to choose a TV at a price of 10,000 yuan during the Spring Festival of the Year of the Dragon,Xiao Zhang's choice may be able to give you some effective references。
1. Must see: The popularity and sales growth of the TV category
Regarding the technical characteristics of TV, Xiao Zhang usually chooses to understand more directly through the Internet, such as browsing Internet hot words. Xiao Zhang usually refers to the activity of the ** category, that is, the popularity, and the growth rate of sales, he believes that these data represent whether the category is the trend of the industry, the more people who are interested, the more people who actually start, then there are naturally more people who are willing to buy in the future.
According to this standard, in the past 2023, the hot word in the TV industry must be miniled.
Why do you say that, first look at the market, Trend Force data shows that in 2023, global Mini LED TV shipments will reach 4.4 million units, and the penetration rate will continue to increase, and it is expected to grow to 6.21 million units in 2024, with an annual growth rate of 535%。
The Chinese market is expected to account for 920,000 units, a growth rate of more than 140% compared to 2022.
Secondly, look at the industry,Hisense、TCL、Sony and other head brands are increasing their weight in the field of miniled,The answer is already obvious,This track must be full of potential,So Xiao Zhang thinks that miniLED is very worth choosing。
Second, the final decision: in the selected category to see the speed of brand update and iteration, and whether the performance is outstanding
Incomplete statistics show,Last year, there were about 30 new miniLED TV products released in the domestic TV market,The number of partitions ranges from40000 to 200,The size covers 55-115 inches,**The span is even larger,4500-280,000 yuan,The market can be said to be very rich。
Among them,The company that has released the most miniLEDTVs——Hisense,New products occupy the industry1 3,A total of 10 products,All are based onULEDXscene picture quality technology platform research and development,Includingux、U8KL、E8K andE7K。
HisenseULEDXreference-level image proposed,The core is to improve the user's perceptual image quality experience in real scenes,The purpose is to create industry reference-level image products。
Based on all aspects of market performance and authoritative system evaluation,HisenseU8KLThe performance is outstanding。
Three,The pain point solved by Hisense:Viewing reflection during the day
Modern people live at a fast pace, TV is still watched more by the elderly at home, and Xiao Zhang's family has a mother who is nearly seventy years old, which is naturally a problem that needs to be considered. Xiao Zhang's mother suffers from mild cataracts, with some presbyopia, and the original TV at home must be curtained to avoid reflection, and the old man always says that it is uncomfortable to watch.
Therefore, while considering his own intelligent needs, Xiao Zhang has always taken this pain point of his parents into account, believing that TV must not have the phenomenon of light interference when watching TV during the day.
HisenseU8KL happened to leave a very deep memory on Xiao Zhang in this regard,Solve Xiao Zhang's concerns。
Regarding avoiding light interference,Hisense is equipped with an exclusive customized obsidian screenPro,This panel has the lowest reflectivity in the LCD industry,Only1.2%, which can eliminate the reflection and reflection problems of the screen to the greatest extent.
Intelligent perception,Hisense can cooperate with millimeter-wave radar,More accurately combine people's viewing position,Perceive the brightness of the surrounding ambient light、Color temperature changes,Let the viewing image quality adapt to different environments,Present the best picture quality。
To sum up,The industry** also unanimously put forward praise,Last November,Authoritative digital evaluation**Evaluation"Popular flagship mini LED TV of the year",Hisense TVU8With excellent performance,Won"2023Best 4K mini LED TV"Title,This is also the second year that Hisense has won this award。
Fourth,Hisense's obvious advantages:The picture level is naturally rich、The contrast between light and dark is very accurate
Xiao Zhang chose to buy a TV during the Spring Festival,On the one hand, he intends to give it to his parents as a New Year's gift,On the other hand, it is also considering that the color of the old TV at home is not pure and the image is not clear,For example, it is not bright when it should be bright、It is not dark when it should be dark。 All in all, the picture quality is relatively poor.
The root cause is that some of the miniLED TVs on the current market only pursue the number of partitions, and they have not worked the chip.
Xiao Zhang said that from a professional point of view, the standard for measuring good image quality should be to comprehensively consider the ability to control light and partition. If it's just a separate stack of partitions,TV does not have a picture quality chip with good light control ability,The picture quality effect must be unsatisfactory。
And he chose Hisense,It's because HisenseU8KL not only has excellent partitions,It also has an independent image quality chip。 HisenseU8KL2400Level partition,High partition can allow the TV to accurately balance the light output in the screen,Reduce the halo caused by light overflow,Let the different partitions of the picture be bright and dark,The level of picture performance is naturally fine and transparent,Rich details,Not white。
At the same time, as a good "commander", the independent image quality chip gives full play to the advantages of the partition, can be reasonably adjusted, and uses precise adjustment to achieve accurate performance of sound (backlight), showing a grander scene without losing the details of the picture.
Fifth, comprehensive consideration: Hisense leads the direction of the miniLED industry
Returning to the market data mentioned earlier,The latest Ovirivo news shows,2023The global sales of Hisense TVs2585.Shipments of 20,000 units ranked second in the world, and the share of shipments was as high as 1323%。
Hisense video as a whole is undoubtedly stronger,MiniLED performance is even better。 Up to now,Hisense has mastered170More than patented technologyULED technology,Obviously, it is rushing to break through the technology of Chinese companies and Japanese and Korean TV companies"Intergenerational gap"Go。 As the first to lead the formulation of international standards for backlight,Hisense's goal is to promote backlight partition technology to become the standard configuration of high-end LCD TVs in the world,Establish a new benchmark for picture quality in the global color TV industry。
Both technology and market,With champion picture quality,HisenseU8KL is undoubtedly the product that is most in line with the consumption trend of the TV market in 2024,There is no better choice for the high-end miniLED in the 10,000 yuan range。
After weighing and comparing, Xiao Zhang finally chose u8kl, which is not an isolated case, but has universal reference value.
Spring Festival of the Year of the Dragon,Friends who are interested in buying a large-screen TV with a price of 10,000 yuan,It should be difficult to refuse such a Hisenseu8kl。