Since the opening of Universal Studios Beijing, there has been a boom, and everyone has expressed special attention to this theme park amusement project and the super IP of Universal Studios, which has been in preparation for nearly 20 years.
The Kung Fu Panda theme room in the theme hotel in Universal Studios has also sparked a lot of discussions on the Internet with an ultra-high room rate of 2,800 yuan a night. Although this hotly discussed theme room was exposed by Internet bloggers to a series of hygiene problems in the room, and also complained about its indescribable stereotyped Chinese style design, it still couldn't stop consumers from wanting to try it, and the room was repeatedly sold out in a short period of time.
The theme hotels and NUO hotels that are matched with Universal Studios can reach 1,600 yuan per night, but Universal Studios is located in Tongzhou District, Beijing, 30 kilometers away from Beijing, and the transportation is not advantageous. Similarly, Shanghai Disneyland, which opened in 2016, has been in operation for nearly seven years, and the room rates of the Shanghai Disneyland Hotel are still high, with a basic room rate of RMB 2,200 per night. What is the magic of a hotel in a themed resort that attracts tourists? Is it worth spending ** in a hotel in the park?
Great locationOpen the window to the park
Time is the most important thing to visit a theme park, and visitors want to experience as many rides as possible within the limited ticket timeThe park hotels are often located in the park or very close to the park, and some park hotels can even open the hotel window to enjoy the grass and trees in the park. In addition, the hotel is also equipped with a VIP channel leading to the park, providing free round-trip shuttle bus to the central scenic spot, which not only greatly saves visitors' time and energy in transportation, but also eliminates the need to queue up with other tourists at the entrance of the park to enter, avoiding crowding and waiting to exhaust the amusement mood.
Continued use of paradiseipThemeExtend the park experience
As we all knowIn the park, the park IP can best reflect its core values, connect the park's amusement projects, and arouse consumers' emotional resonance. The IP element organically connects the park and the hotel, becoming an overall closed-loop experience, allowing visitors to leave the park without "playing", and seamlessly connecting with the "dream experience" of visitors. By ingeniously integrating the IP elements of the park into the decoration design, the hotel allows guests to intuitively connect with the theme and create a strong sense of substitution. For example, Germany Europe Park is the second largest theme park in Europe, which not only has many amusement projects, but also the traditional culture and customs of European countries, and the various theme museums and hotels supporting the park are based on the unique style of European national culture as the background to create, including Russia, Spain, Italy, Rome, Portugal and other cultural themes, living in it is like continuing to explore in the park, so that accommodation also becomes a part of the experience. In addition, most of these IPs are based on a cultural system, presenting a rich IP image, and with so many elements, there is always the one you like or can attract you, so it is no wonder that most visitors to the park do not want to miss such a rich and wonderful accommodation experience.
Continuing the storyline of the parkCreate immersive experiences
In addition to the hotel decoration design, setting up plots or items related to the story of the park in the hotel can highly connect the emotions of guests, create an immersive check-in experience through interaction, and maximize the value brought by the park's IP to the hotel. For example, in most Disneyland hotels around the world, there are Disney character interaction activities, and eating at the Auberge de Cendrillon restaurant in the Disney Hotel in France, Disney princesses may appear and interact with you at any time, which is why this restaurant is particularly popular, and you need to book a month or two in advance; The Cinderella-themed rooms at Hong Kong Disneyland Hotel take the story of Cinderella to the extreme, with exquisite details such as crystal slippers, pumpkin carts, and fantasy themes telling the story in vivid colors. At the Hobbiton Film Shooting Base in New Zealand, where The Hobbit was filmed, visitors can also choose a Hobbit-themed dinner after the tour and enjoy a fairytale dinner experience in the home of the star of the fully recreated movie "The Hobbit".
Hotel rights and interests are the core of the premium, and the linkage park produces an absolute advantage
Excellent geographical location, strong attraction and strong connection IP theme, and group ...... with spending powertheseAll are hotelsPremium "capital",However, the core factor that can make it the hotel with the highest room rate in the region is that the hotel can create special rights and interests for guests in conjunction with the park. These are the followingPark HotelCommon benefits,All are hotelsThe best value is something that no other hotel can doprivileges":
Take advantage of the geographical advantage to allow guests unlimited access to the park from the VIP channel.
Most hotels in the park provide unlimited access to the park, and guests can quickly arrive at the park at any time through the hotel's exclusive VIP channel after purchasing tickets, and have unlimited access to the park, so that families with children no longer have to carry a heavy travel bag full of daily necessities to visit the park, and even return to the hotel at noon to take a beautiful rest before continuing to return to the park.
Discounted ticket purchase, great preferential advantage of hotel + tickets
Park hotels often have a close relationship with the park, and guests can enjoy discounts when they purchase park tickets at the hotel. Some hotels even promise to be able to buy the lowest discount park tickets in the market, and in addition, park hotels often package the hotel and park tickets into one product, which is more convenient for one-stop service.
Early entry, skip-the-line and other super exclusive privileges.
For example, Shanghai Disneyland Hotel allows guests to enter the park a full hour in advance, so that guests can check in to the Internet celebrity attractions without crowding, take beautiful photos, buy limited products, and play the most popular attractions in advance. What's even more appealing is that guests will also get several fast-pass passes, which can be used directly to skip the line for the most anticipated projects, and in some park hotels, VIP guests can even enjoy the privilege of skipping the line for all the attractions.
Residents can also enjoy all kinds of VIP treatment in the park.
Park hotel guests in the park with the hotel room card, can enjoy catering, souvenir discounts, but also swipe the room card to directly charge the cost into the room rate, the final check-out for unified settlement, free luggage storage in the park and other rights, any goods purchased by the hotel guests in the park can be sent back to the room directly by the store, no longer need to carry a shopping bag to visit the park.
In addition, some park hotels also provide guests with a series of experience benefits in the hotel, such as free access to the Kids' Club, free afternoon tea breaks, participation in hotel-themed experience activities, and more. Guest benefits include unlimited admission, discounted park tickets and special show tickets, early admission, fast track entry, free bicycle rental, childcare services, etc.
From this point of view,Park HotelThe advantages are not only the exquisite theme, super IP and superior geographical location that are strongly connected with the park on the surface, but more importantly, the park hotel can be associated with the "best welfare" brought by the park to visitors, saving time, money and energy for guests is its core competitiveness. So after reading the advantages of so many park hotels, will you choose the park hotel next time, and will you still feel too expensive?