To ** how to realize the space activation of the hotel lobby, first let's take a look at what role the hotel lobby plays in the hotel?
The hotel lobby is the space where the hotel creates the first impression for guests and is one of the most important parts of a hotel. A good hotel lobby is not only about providing the service that guests need, but also about providing the service that guests want. With the upgrading of the consumer market and the innovation of consumer demand, the hotel industry has also ushered in its own evolution and a new round of innovation. The function of the hotel lobby is no longer limited to checking in and checking out. Departments that used to seem separate from each other, such as business centers, meeting rooms, bars, restaurants, etc., are increasingly being integratedUnder the current development trend, the hotel lobby is more inclined to create a complex functional area such as relaxation, meeting, socializing, office and catering, etc., to send the first signal to all guests who come to the hotel: welcome to you!
The new hotel lobby concept is a return to the essence of the hospitality industry: more attention is paid to the service itself and the attention to the needs of the guests. At the same time, the space revitalization of the hotel lobby is also a review of the rationality of the layout of the hotel's existing public facilities.
The hotel lobby has developed more diversified
When we explore the direction of hotel lobby space revitalization, it is not difficult to find that more and more hotels are no longer confined to the traditional hotel lobby space in the past, but to create a more open and inclusive concept, more from the perspective of consumers, to create a diversified space that is more suitable for the development of modern hotels, these changes are embodied in the following aspects:
Reject singularity and embrace imagination
Design style. In addition to the original intention of pursuing comfort, beauty and natural design, the space activation of the hotel lobby also needs to be blessed by richer design styles, getting rid of the shackles of previous standardization, realizing multi-functional space transformation with multi-level structural design, and achieving natural unity. The hotel lobby can also comprehensively apply sound and light, break the traditional limitations, boldly exert imagination and creativity, and create infinite possibilities in a limited space with unique design concepts and styles.
Not only that, but the hotel lobby is the first place to convey corporate culture to guests, and it may become an area where guests stay longer in the future. In the design, it is necessary to pay more attention to the matching of various cultural elements under various grades and theme positioning, so as to drive passenger flow with functionality and enhance stickiness with culture, so as to achieve mutual empowerment and bring more possibilities of cultural identity and hotel belonging. By making effective use of the hotel lobby, which is an important window for external output, the hotel enhances its differentiated competitiveness with its core value.
Break through tradition and achieve multi-function
Functional building. The hotel is a place where all kinds of people gather, and it is a place full of life. As the façade of a hotel, the lobby needs to firmly grasp the central idea of "people-oriented". In the past, hotel investors and designers focused more on meeting the physiological needs of consumers in the concept of creating a lobby space, a reception desk, a few sofas and coffee tables, no matter how luxurious the form or how high-end furniture is displayed, can only meet a single check-in, rest and other functions.
Nowadays, the psychological needs of consumers have been further valued and focused, reading, socializing, meditation, games, art immersion, etc., designers have begun to dig deep into the pursuit of consumers in the spiritual world and realize the composite function of the hotel lobby through multi-dimensional space planning, changing the traditional image of the past without new ideas, bringing consumers more expectations.
At present, many mid-to-high-end hotels adopt an "anti-hotel" lobby design, which jumps out of the inherent hotel model, and the "front desk" integrates multiple services such as reception, coffee, and cocktails at the same time, making the check-in more interactive.
Rational use of spaceImprove ping efficiency
Revenue-boosted. In the face of the rich customer structure, some hotels divide the lobby according to the diversified needs of business, parent-child, humanities and social entertainment, and improve the utilization rate and ping efficiency of the lobby by strengthening the functionality of the space. In addition, some hotel lobbies broke the enclosed space of the hotel, tearing down the Berlin Wall between the hotel and the surrounding community, and using the hotel lobby bar as a starting point to give the hotel lobby a new vitality.
The lobby of Hualuxe Xi'an Tanghua Hotel is transparent and spacious, which can be used as a venue for various activities, and is the venue for Pengrun 2023 Xi'an offline salon activities. Moreover, the hotel lobby bar has a high degree of linkage with the lobby, which also improves the ping efficiency of the hotel lobby to a certain extent.
The space innovation of hotel lobbies may become one of the future development trends
In order to adapt to the trend of modern economic development, the hotel has been continuously refined and upgraded in the course of the development of the times, and the landing of various emerging hotels at home and abroad in the market and the innovation of senior hotel brands have more or less made different degrees of innovation or upgrading in the space of the hotel lobby, and how to further realize the space activation of the hotel lobby has also caused more investors, brands and designers to think. We believe that the space innovation of the hotel lobby is still the general trend of hotel development in the future, and we also look forward to the emergence of more lobby works that can bring surprises to guests.