"You can buy Tanlu with the ** of X-Trail", this is my most intuitive feeling about the price of Dongfeng Nissan Tanlu listed yesterday. The guide price of the land exploration is 2398-30.180,000 yuan, a total of 5 configurations, on this basis, the official directly cut a knife, the average price of each car is reduced by 270,000, and the price range has come to 2128-27.480,000 yuan. In fact, careful netizens can find that there is no difference between the current guide price of Tanlu and the previous pre-sale price, but the other two configurations of ** have been disclosed; According to the current state of the car market, this guide price can only stay in the form.
Why did I say at the beginning: "You can buy Tanlu with the ** of the former X-Trail", in fact, the reason is very simple, if you are a few years ago X-Trail 2Users of the 5L four-wheel drive model know it at a glance. Since the X-Trail facelift in 2014, a total of two powertrains have been launched, namely the 20l and 25l, and 2The price of the 0L power X-Trail is generally kept at 180,000-200,000 yuan, and it is mainly two-wheel drive; And 2The 5L power covers the range of 220,000-270,000**. Later, Nissan replaced the new generation of X-Trail with a 3-cylinder heart, and since then it has been in a slump, and now it can only hold the market within 200,000 yuan, which is still exchanged for crazy price cuts; Today's Tanlu's ** just overlaps with the previous X-Trail models sold for more than 200,000 yuan.
Although the Exploration positioning is a mid-to-large SUV, with a body of more than 5 meters and a wheelbase of 2900 mm, it is available in 6-seat and 7-seat options; But you must know that now in the 200,000-300,000 yuan SUV competition is quite fierce, as a representative of the Japanese Highlander although the body size is not as large as the land exploration, but still can not avoid becoming a direct competitor of the land exploration, plus Toyota has fully popularized the dual engine hybrid, the land exploration of the whole series 20T fuel power, it still seems too traditional.
In addition, although the German representative Volkswagen Tourang has a high starting price, the current terminal retail generally has a discount of 60,000-70,000 yuan, so it is also a direct competition with Tanlu; The rise of domestic hybrids and new forces did not leave a chance for Tanlu to breathe; Lynk & Co 09, Wenjie M7, etc., also occupy a place in the 200,000-300,000 market.
After the beginning of the year, domestic brands took the initiative to open the first round of the first round of the first battle, the new energy products were beaten down, which has reduced the competitive advantage of traditional pure fuel vehicles again, and those joint venture brands that used to let consumers buy at a higher price are now unable to bear the start of price reduction, and it is difficult to accurately locate the products that consumers demand, but they are facing survival problems; If the timing is not right, even a new product may not have a long life cycle; So, is the exploration of the land at this time just as netizens said: "It's too late?" ”