Poster design: Five vertical and five horizontal matrix management organizational forms
When we are caught in the design scene, we are objectively required to connect our inner world, such as emotional experience and way of thinking, with the other party, experience and think about problems from the other party's standpoint, so as to communicate with the other party emotionally and lay the foundation for improving understanding. It is both an understanding and a caring. When imaginary, we tend to prefer immersive research into our works, or role reversal. If something doesn't interact, it's usually broken. We design a piece and our team members carry out the ** before it is delivered to the client. The swapping of roles, in fact, every evaluation of the work, the ridicule after the swap, and the picking of bones in the egg, all benefit the team, and everyone is happy to do it in the in-depth conversation. Even after the transposition evaluation, we make a meeting minutes, and the next time we review, we will make an evaluation of this evaluation. Transposition allows us to interact in an appreciative posture, and I can very carefully savor and reminisce about the interaction.
It is not so simple to think about the problem from the other party's position in the poster art design management, because the thinking span required by empathy is too large, and it is difficult to achieve reasonable and logical empathy in reality. Because of the difference in stance, judgment angle, risk taking, the difference in the object and model of the game to be maneuvered and played, and the difference in the influence of the situation, it becomes more and more difficult for the mind to create a synesthesia scene. The basis of empathy is rich experience, a comprehensive understanding of things, multi-angle thinking about problems, and a deep understanding of human nature. There are two aspects to the understanding of "transposition", the author and the appreciator. The former is determined by the author's aesthetic concept and aesthetic evaluation level, and there are differences between truth and falsehood, existence and non-existence, large and small, deep and shallow, and the latter is divided into large and shallow due to the different aesthetic concepts and aesthetic evaluations of the appreciators. The entanglement of aesthetic evaluation is the deviation and difference in the understanding and cognition of the existence of "problems". Poster design has high requirements for the transmission of the design theme, the expression of the main line of design creativity for the transmission of art, and the performance of the creative effect presented by the design works. Therefore, the necessity and importance of creating problems and giving answers in design creation is self-evident.
Constant change, so that the things we produce are in the process of "reproduction", continuous production means that things will gradually change, it also means the process, the change of the isolation board, can also be said to be the "engine of creation". There are many facts that show that our greatest creativity creates the greatest inventions in terms of scientific norms and processes, not in a single work that "comes from a miracle work". Because we have mastered the scientific method, we can continue to gain the ability to collaborate, so that the development of things can go into a "world that we can't imagine".
This world is precisely the world where we carry our works from the two-dimensional flat world to express and walk with the viewer into the four-dimensional world, even the five-dimensional world, and even the higher-dimensional world. We've already talked a lot about design without collaboration. The unknowability of poster creation requires the visual impact of the work, the theme is clear and distinct, the picture is scattered, the clues are clear, and the emotional transmission is accurate. And all this is inseparable from matrix management, and we have studied the relationship between the two leadership groups and the mutual support of the stable relationship. We distinguish in this way, poster matrix design management according to the design utility (purpose, intuitiveness, image, sensory, concrete) divided into the idea group and according to the design law (graphic beauty, text accuracy, layout ingenuity, color strange, new ideas) division of the design group into a matrix.
The formation of poster design vertical and horizontal matrix management is the transformation from product-centric to customer-centric. "When your product is leading and unique in the market, you don't need to have a customer-centric two-dimensional management in the first dimension of product centricity," said O'Demin of Boston Management Consulting. However, when the product matures, a large number of competitors pour in, and the product differentiation is reduced, you need to focus on the needs of customers and provide customers with better services. It's a shift from product-centric to customer-centric. "When it comes to how to use it, the management design is in the matrix diagram, and the design management is strengthened through process design. Let each design material express its own utility in the work, respect and realize the individual value, the individual elements serve the whole, and then surpass the individual in the balance of the whole to play the role of setting off the whole. Let the design and management of the work be in one system, that is, let the theme content and design form a unity. Any excellent work is inseparable from ideological and artistic communication. Through matrix management, not only the form of expression conforms to the ideological logic, but also enhances the artistic aesthetic content of the work, making it a commercial work, which can be disseminated in commercial activities, and there is perfection and unity between economy and art. Therefore, it is not only a work of art, but also a work of art, because it wants to enrich the connotation of thought. On the contrary, if there is no thought, then it is just a work, and it will not be a work of art with cultural connotation of design. Therefore, judging whether an excellent work has cultural attributes in upgrading is the most basic condition.
In today's era of high-speed information development, digital technology is widely used, and while progress and development, some people are becoming more and more"Idealism", anxious for quick success, impetuous and restless. Avoid a disconnect between the value and aesthetic standards of the work. We don't want to be an art on the assembly line, producing all kinds of shoddy and similar works. The lack of unique artistic imagination and expressiveness in creation leads to the sameness and oversimplification of many works, thus losing the cultural connotation that art should convey.