Today's sharing is the design of the flower poster. This year's hit drama is undoubtedly indispensable to director Wong Kar-wai's flowers, and its poster design has a strong Wong style. Judging from the main visual poster, Hu Ge's silhouette is close-up, and there is also an artistic large-character title that is very characteristic of Wong Kar-wai's works.
The font design of the word "Flowers" on the poster was inspired by Mr. Lu Xun's design of the art word "Sprout Monthly" for the modern literary monthly "Sprout Monthly". It has both particularly sharp and particularly sleek parts, a strong sense of handwriting, and a special composition that impresses. It also has a sense of history and an avant-garde design that permeates the handwriting of the last century. It fits the bustling and modern old Shanghai temperament in the play.
The design of the word "Fanhua" in the title of the play has also undergone many iterations, from 2020, 2021, and 2022 to the present, the layout has changed, the details of the font have increased, and it looks more and more "complicated".
Every story world under Wong Kar-wai's lens will have a color that belongs to it. Every story has a keynote color, which is the color and the tone mood of the film. "Flowers" will be the third part of "In the Mood for Love" and "2046", and this story chooses luxurious gold. In the poster and the scene of the episode, you can see an elegant and delicate gold color that envelops the whole story, which has a very drunken atmosphere, and at the same time retains the characteristics of Wong Kar-wai's isolated characters.
The blurred background and the lonely protagonist, the large and empty set and the small character tell an inexplicable loneliness, which is suitable for the loneliness of the protagonist in the film and television after seeing all the prosperity.