"Whoever works overtime, I will be fined, and if you work overtime, you will occupy other people's growth opportunities. β
Can you believe that this is the words of a big boss with an annual income of 7 billion?
And that's not all,He also gave 90% of his profits to his employees, and he dared to take 145 days off 365 days a year.
The supermarket that was run in this way once defeated Century Lianhua, and Wal-Mart stores in the United States did not dare to open on his territory.
But such an enterprise, before it got out of Henan, the boss announced that it would not do itWhy is that?
When it comes to Fat Donglai, it is natural to talk about the founder of this company, Yu Donglai.
When Yu Donglai was young, his family was poor, and when he was in the second grade of junior high school, he dropped out of school to find a jobIn the eighties of the last century, China was full of "** all kinds of physical factories emerging in an endless stream."
For example, Haier Brothers, Jianlibao, and Vanke, which made Yu Donglai, who had been working all the time, suddenly have the idea of starting a business.
In 1990, Yu Donglai used all his savings and a loan from his brother to set up a cigarette hotel, but he was in a hurryHe was deceived with cheap counterfeit cigarettes, paid a large fine, and was sent to a detention center
After finally coming out,There are 300,000 more debts on his body.
By this time,Yu Donglai knows very well that if he wants to pay off his debts by doing odd jobs, he is afraid that he will not be able to pay it back in ten years, so the only way is to do business on his own.
In 1995, the predecessor of Fat Donglai, "Wangyuelou Fat Shop", was officially opened in Xuchang, Henan.
Yu Donglai has always adhered to the principle of "sincerity-based" in business, treats people with sincerity, and has accumulated a good reputation in the industry.
After a period of time, although he also had some income, there was still a big gap compared with the debt of 300,000 yuan, but it didn't take long for him to have a chance to make a comeback.
Since the reform and opening up, there have been gaps in many industriesEspecially some low-end tobacco and alcohol, Yu Donglai has also done similar business before, and he has taken the lead in this regard.
Then, he also stamped his official seal on these goods, and promised,If the goods were fakes, he would compensate them for ten times the amount **, which was the first service at the time.
After he made money, he paid off his debts and relatives' money as soon as possible, and then took out nearly 95% of the profits and handed them over to those who had followed him for many yearsHe knows very well that only by making employees feel the real benefits, real benefits, can they trust themselves more.
Since then, Fat Donglai has begun to make money every year, and at the end of the year, he will take out 90% of the profit as a year-end bonusThe reason why Fat Donglai has been able to get to this point today is because of the united team.
Fat Donglai is the largest business giant in Xuchang, he joined the business world, and he is also well-known in China, but the reason why he is powerful is not because of how much money he makes, nor because of his profitabilityBut because of his set of "people-oriented" management methods, thousands of his employees regard him as their relatives.
In 2021, the various welfare measures of "Fat Donglai" caused an uproar on the Internet, and it was known as "the happiest company".A lot of unbelievable welfare measures make many uninformed netizens feel that this is unrealistic, because in their opinion, such a conscientious company is simply impossible.
In Xuchang, Henan, Fat Donglai is one of the most popular large supermarketsIn order to take care of competitors, since 2012, there has been a day off every Tuesday.
I heard that the middle and senior employees of Fat Donglai can only work for a maximum of 40 hours a week, and if they work overtime, they will be fined.
In addition, the company stipulates that you travel with your family members every month and are entitled to mandatory paid annual leave during the year.
Employees are entitled to more than 145 days of vacation per year.
Just because the salary is high does not mean that the salary is low.
In 1995, the average monthly salary of workers in Xuchang was only 500 yuan, while workers in Fat Donglai could get 1,000 yuan; In 2010, Fat Donglai's average salary was 2200 and social security, while the salary of his peers was only 800With such treatment, in 2023, small companies in the fourth and fifth tiers will rarely pay social security for their employees.
Over the years, Yu Donglai has been sharing the company's operating income with the company's senior management, and he has indeed done soSo far, no large company has dared to receive only three million salaries in a turnover of billions. This kind of company, I don't know how many people are willing to do things for him!
In 2002, Dennis, a large supermarket in Taiwan with an annual turnover of more than one billion, has entered Xinxiang; In 24 years, Hualian Xinxiang Department Store, which is more than 2,000 square meters, officially opened its doors to welcome customers; Dashang and Wal-Mart are also about to enter the market.
But even he didn't expect itJust a year later, Fat Donglai forced Dennis to move out, and Walmart never dared to open a branch in Xinxiang for the next six years.
Fat Donglai is known as the ceiling of the supermarket industry in the hearts of the locals, and various details and services are inseparable.
This can be seen both inside and outside the supermarket. In front of Fat Donglai's shop, there is a special place for electric cars and motorcycles to be parked, and an awning has been set up on it to shade the sun in summer and snow in winter. Although some shops do not have awnings, the staff of Fat Donglai will still find a way to shelter the cars parked in front of the door.
Fat Donglai always has a pump and charging pile at the door. Even people who take their pets to the mall will have a pet shelter box of the right size for them, which will also contain food, water, and poop bags.
Once, a customer wanted to use soba noodles as a medicine primer, but he went to several supermarkets but couldn't find it. He planned to go to Fat Dong to have a look, but unfortunately, Fat Donglai didn't.
After the staff of Fat Donglai knew that there was a need for a guest, they asked the guest to fill in the required information on the recommendation form and left *** The next day, the customer received **:"We have prepared soba noodles for you and are delivering them. β
In the eyes of Yu Donglai, the customers who support him are always the customers who come and go
June 2023,A guest waited a long time because of the queue for weighingFat Donglai's clerkThere was a conflict, and there was a verbal conflict. Some passers-by recorded this scene and posted it on the Internet, which damaged Fat Donglai's reputation.
A week later, Fat Donglai came up with the perfect solutionγAn 8-page report, from the cover to the table of contents, and how to deal with it, are all clear at a glance. This includes a reconstruction of the history of the conflict, the course of two investigations, and compensation to consumers.
For this reason, Fat Donglai Company made a penalty and demoted the management personnel on duty for 3 monthsAnd let them bring gifts and 500 yuan of "customer complaint bonus" to apologize. After that, the customer firmly rejected the 500 yuan complaining bonus, and Fat Donglai felt that if the customer had any behavior that harmed his own interests, he could also reflect it from the relevant channels, instead of shouting at the staff. Out of respect for him, Fat Donglai gave the aggrieved employees 5,000 yuan in spiritual compensation.
Yu Donglai and his fat Donglai can mix well in this circleNot only because of the quality of the services they provide, but also because of the contributions they make to society.
In the SARS epidemic in 2003, he donated 8 million to the country, and in 2008, he donated nearly 10 million to the countryAnd he also appealed to the public that in times of national crisis, everyone should step up and contribute to the country.
When the epidemic broke out in Wuhan, he once again took out 50 million donations, even some listed companies did not come up with 50 million donations.
When Henan was hit by floods,Yu Donglai not only donated 10 million to Xinxiang, but also personally went out to help Xinxiang.
At present, Fat Donglai is known for its "excellence" qualityIt has become a landmark company in Henan, with an annual operating income of 7 billion yuan.
This kind of conscientious attitude towards his employees and meticulous to his guests makes Fat Donglai unique and cannot be replicated.
"What is the first five hundred? Many companies don't treat their employees as people, and people have problems these days. β
Since 1995, Fat Donglai has only settled in Xuchang and Xinxiang, with 12 branches and a logistics park. In 2021, Fat Donglai's annual sales will be as high as 7 billionHe could have gone one step further and achieved more great results, but he didn't.
According to Yu Donglai: Originally, Xuchang's branch plan was 50 stores, but it was too tiringYou can't afford to delay your time for entertainment because of work.
At the Lianshang Network Conference held in Hangzhou,Yu Donglai gave a speech on stage for the first time, but announced that he was retiring, and he felt that he should also retire to give young people more opportunities.
57-year-old Yu Dong was not surprised by his resultsHe is confident that his team will be able to achieve better results. Because life is not just about earning money, it's more about entertainment and enjoyment.
Fat Donglai is a leader in the retail industry and a role model for all entrepreneurs, and even Lei Jun, the founder of Xiaomi, went to Fat Donglai to observe.
Just like Yu Dong said, the company's blood and vitality are maintained by employees, with Fat Donglai and his leadership, I believe that more entrepreneurs will bravely devote themselves to the cause of welfare for Chinese workers.