Is it that the involution can t accommodate the dream, or is the dream wrong to pay the reality?

Mondo Entertainment Updated on 2024-03-02

When I went to the company early in the morning, I saw a shocking news that Zhang Xue, the founder, general manager and soul of Kaiyue Locomotive, resigned from Kaiyue naked. There are two pictures uploaded on the Internet, one is the internal board of directors resolution on February 18 to remove Zhang Xue from the position of number one leader and hire him as the vice president in charge of research and development. One is Zhang Xue's resignation note written by Zhang Xue on February 28.

According to this time node, we can roughly write a realistic script.

Board of Directors: Xue, the model development you presided over before was very successful, and in the future, you will be responsible for the product development of Kaiyue locomotive, and you will let others do the rest! Let's not toss it for now, okay?

Zhang Xue was silent 10 days later.

Zhang Xue: People still have to have dreams, otherwise what is the difference between them and salted fish! I quit naked!

Obviously, Zhang Xue's identity as a product developer is very successful, and has also been highly recognized by the board of directors, the whole industry, and the majority of motorcycle users, from the earliest Kaiyue 500X, to Kaiyue 321R, 321RR, inline four-cylinder Kaiyue 450RR, 800X and other models are quite successful.

At the same time, Zhang Xue, as the founder and leader of Kaiyue, has created a very successful personal IP and personality, and the natural traffic is huge, which has brought huge advertising effects and traffic to Kaiyue, which is conservatively estimated to bring millions of publicity value to Kaiyue every year. Therefore, although Kaiyue has not invested much, Kaiyue has been a topic since its inception, almost every car is a hot seller, the brand level continues to rise, and it has basically jumped to a first-line brand in just a few years, which is a miracle for a cutting-edge brand that was born in 2019. In this regard, it is no exaggeration to say that Zhang Xue herself chases her dreams, professional drivers turn bosses focus on car building, and huge personal IP traffic plays a great role. This character and traffic reached their peak after the ** exposure of Zhang Xue's youth last year. People who saw this ** were all moved, it turns out that we really can't give up our dreams, only by insisting on our dreams, it is possible to succeed, it turns out that it is really "God helps those who help themselves", how inspirational, everything is what we want to see.

However, today, Zhang Xue has resigned from the company she founded for her dreams, is this another bloody reality to show us cruelty? Maybe this is not the end, I believe everyone doesn't want to see such an ending. Zhang Xue also said that "the future is a friend and an opponent, goodbye to the rivers and lakes", which means that Zhang Xue is still insisting on his dream, but he wants to change places, Kaiyue will become his competitor, according to Zhang Xue's personal Douyin, his new company will open in April, first out of the three-cylinder ADV model. It's just that the economy is sluggish, consumption downgraded, and the super involution brought about by serious overcapacity in the motorcycle industry, can it still accommodate the story of Zhang Xue's second entrepreneurial growth?

Why did Zhang Xue leave Kaiyue, which she founded? In terms of product development, brand building, and product sales, Kaiyue has done well enough, and it is impossible for another person to do better than Zhang Xue. According to his circle of friends, it does not take into account the interests of investors, such as a start-up company that establishes or sponsors three professional teams at the same time, which is estimated to be unique in the history of the motorcycle industry in the world. In the past few years, the large row of motorcycles is still in the era of huge profits, and can still carry the dream of motorcycles, and last year, the whole industry cut prices and involution, so that the large row of motorcycles have also entered the era of small profits, and the market stock is shrinking, and it can no longer accommodate any luxury dreams.

At this point, I am curious about what Zhang Xue's dream is? Is it to build a world-class domestic motorcycle brand and products, or to build a world championship-level domestic motorcycle products and teams, or both? These are two completely different dreams, which may have coexisted in the past, but they are already unbearable for today's Chinese motorcycle market.

In China, where there is a large-scale ban on motorcycles and a cultural desert of motorcycle racing, is the dream of the former motorcycle boy to be mistaken after all? Emotionally, we can't accept such a reality, Zhang Xue in her youth once said that if you have a dream, you will chase it, and we look forward to Zhang Xue's dream restart. (The above is personal nonsense, you have the right to laugh about it).

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