Wei Jianjun continues to lead Great Wall Motors to expand into overseas markets

Mondo Cars Updated on 2024-03-08

At present, new energy has entered a stage of large-scale and high-quality development, and in this context, the transformation of new energy and intelligence of car companies will be accelerated. According to Great Wall Motor's sales data for January 2024, new energy vehicle sales reached 25,030 units, a year-on-year increase of 29548%。It not only marks that Great Wall Motors has accelerated the realization of full-scene and full-category coverage, but also shows that its competitiveness in the international market is gradually increasing.

Since 1998, when the first pickup truck model "Deere" went overseas, Great Wall Motors has started the process of laying out overseas markets. "Ecological going to sea" is the unique model of Great Wall Motor's overseas development. Through the investment and construction of overseas factories, Great Wall Motors has brought out production and R&D, and improved the cultivation and accumulation of local talents, forming a comprehensive construction of the whole ecology and the whole industrial chain overseas.

At present, Great Wall Motor is accelerating its transformation into a global intelligent technology company, with 10 cities in 8 countries including the United States, Japan, Germany, and Canada, establishing a global R&D layout with China as the core headquarters, covering Europe, Asia, and North America, and has built 4 full-process vehicle smart factories in Thailand, Russia, and other places, as well as 5 overseas KD factories. In terms of service guarantee, Great Wall Motors has established overseas parts center warehouses in the Middle East, Australia, South Africa and other places. In its future plan, it will achieve an annual export scale of 1 million vehicles by 2025, of which 400,000 vehicles will be produced locally in overseas markets.

Not only that, Great Wall Motor's ** chain has also achieved globalization. At present, the number of global ** merchants of Great Wall Motors accounts for 34%, and the corresponding annual procurement volume accounts for 32%. As for the underlying logic of Great Wall Motor's hot sales in overseas markets, it is still to continue to export a series of high-quality products to overseas markets, and win the favor of local consumers with excellent product advantages.

In the face of the ever-changing global automotive market, Great Wall Motor has always maintained a forward-looking strategic vision. With the trend of new energy and intelligence in the industry, Great Wall Motor's "ecological going to sea" model has also formed a subtle impact on the global market. In the future, Great Wall Motor will continue to adhere to long-termism, strengthen the layout of the industrial chain related to intelligent new energy, and continuously improve the deployment of product planning, user activities, industry exchanges, and localization, so that the "global dream" can be realized step by step.

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