When it comes to health, many people will associate it with middle-aged and elderly people, in fact, many young people are now in a sub-health state, with low work efficiency and worrying quality of life. As a leader in the field of Internet health insurance, Easy Group has been focusing on the field of public health security, and while constantly improving the health security system, it has created insurance products and services that are more in line with the needs of modern people with the advantages of insurance technology, which has been loved and supported by many people, including young people.
At present, the opportunities and challenges faced by the health insurance industry should not only consider its own steady development under the new situation, but also integrate the interests of medical, pharmaceutical, insurance and patients to build a healthy ecology of the industry. With the acceleration of the growth and aging of newborns, as well as the increasing influence of the Internet among the younger generation, the development of online has long become the general trend. Easy Group is well aware of the importance of increasing investment in science and technology and deepening digital transformation in today's "Internet+" era.
In terms of investment in scientific research, Easy Group continues to increase investment in insurance technology, establishes an insurance AI research institute, invites industry experts, continues to pay attention to cutting-edge AI technologies and products in the insurance field, and promotes its business value practice, so as to enhance the industry insight and application innovation capabilities of industry partners. This initiative also reflects the responsibility of Easy Group in the development of the industry. In the process of development, Easy Group also makes use of technological advantages and is committed to providing partners with integrated solutions for intelligent marketing. Easy Group has developed AICARE, which covers four major sectors: intelligent marketing, intelligent risk control, intelligent consultant and electronic medical record, and integrates eight front-end business groups of Internet insurance, diversified marketing, easy business, health**, Doer Internet Hospital, Doer Pharmacy, Easy Public Welfare and Member Service to achieve upward service; At the same time, relying on platforms such as business data centers, public data centers, and source data centers, downward services are strengthened. The system not only realizes the effective management and storage of data assets and intelligent data, but also clarifies the data path and provides convenience for supervision.
AICARE's integrated intelligent marketing solution promotes the emotional interaction between enterprises and users with full-scene coverage capabilities. In the future, Easy Group will continue to increase capital and technology investment, optimize and upgrade its operational infrastructure, and implement a comprehensive opening strategy, empower partners by opening up its own resources, and make progress with the industry.
All along, Easy Group has always insisted on innovation and research and development of more popular insurance products. Its Internet insurance sales platform, Easy Insurance, has been exploring in scenario research and development, data application, sales and payment innovation, and has produced many fist products such as "walking to reduce premiums", "monthly payment model", and "single disease insurance".
In the field of family health insurance, Easy Group has also reached a strategic cooperation with AXA Insurance Group, a Fortune 500 company and the largest foreign-funded property insurance company in the Chinese market, focusing on family protection and jointly launching the first cooperative excellent protection million hospital medical insurance, which has become a new benchmark for Internet family medical insurance. At the same time, Easy Group has also reached a strategic cooperation with Genetron Health, a precision medical company, to launch a family health screening program, starting with the most expensive and most serious impact on families, to provide protection for more families.
In addition, in order to meet the needs of young people to buy insurance, Easy Insurance Yanxuan combined with its own platform advantages to launch the practice of "young people's first insurance" to explore a three-step marketing method. Specifically, relying on the strong social attribute ecological scenario with WeChat as the interface, through user scenarios and education, insurance products that meet the needs of individuals and families are established and selected. The first is to flexibly match the scope and amount of protection, and derive a matrix product list that adapts to various user needs and conversion scenarios. The second is to rely on historical insurance data, combined with user tags, to accurately match supply and demand and adjust the push strategy in real time to maximize the value of traffic. Third, on the basis of adequate education, the insurance liability is dynamically adjusted to meet the different protection needs of users in different situations and different life stages.
At the same time, Easy Group also gives full play to its genetic advantages as an Internet company, takes root in the unicorn strength in the field of national health security, and fully applies the interactive ability of in-depth communication with the target group, especially the young group, to other major sectors such as Easy Chip and Easy Health, and has achieved a breakthrough in the insurance marketing of young groups with continuous marketing innovation capabilities, and has always maintained a high level of marketing leading its peers.
Rooted in national health, focusing on insurance technology, Easy Group has dug deep into customer value, continuously accelerated product innovation and service innovation, and met people's growing health insurance needs with better services, providing strong momentum for promoting the development of the industry.