Hotspot Engine Program
Unexpectedly, after Zong Lao died, Nongfu Spring was scolded by netizens on the hot search.
After listening to the story of "The Farmer and the Snake", someone directly poured the remaining two bottles of water into the trash, claiming that he would only buy Wahaha mineral water in the future.
Some people were so angry that they stomped their feet and threatened to go to Qiandao Lake to pee, which made the people of Hangzhou tremble with fright.
Some people are even more outrageous, in order to express their sorrow for the elder Zong, they rushed into the live broadcast room of Nongfu Spring, saying that the anchor of the other family "as long as you give money, you can do anything", and directly scolded other people's little girls in their 20s with tears in their eyes.
Some people even began to attack indiscriminately, and even Zhong Xu's appearance became the target of this war of words, saying that his sharp-beaked monkey cheeks did not grow, and he was completely incomparable with the kind and kind sect elders.
Seeing this wave after wave of group sentiment, Nongfu Spring was also restless, given that the elder had just passed away, the entire network was falling into a mourning for the elder Zong.
Especially outside the door of Hangzhou Wahaha Company, it was full of flowers sent by citizens for many days, and some people stopped and silently wept and bowed and cried.
From time to time, you can see a lot of license plates from other places, parked at the door of the company, most of these people are former employees of Wahaha, after hearing that Zong Lao died, he came here to see him off for the last time.
In the face of this sudden questioning and cyberbullying, even they who have always made great achievements in public relations could only keep silent, and only said one sentence in the face of reporters' questions:
We didn't (respond) to this because of the comments on our own online, we were not involved.Because they know that at this juncture, the slightest carelessness will attract greater public opinion.
It wasn't until the first day after Zonglao's "first seven" that Zhong Xuxi, the founder of Nongfu Spring, posted a long article, recalling the intersection between himself and Zonglao many years ago, and also responding to the questions about his "several sins" on the Internet.
Soon after Zong Lao's death, someone broke the news on the Internet that Nongfu Spring and Wahaha, both in Hangzhou, were real-life versions of "Farmer and Snake".
Back then, after Zong Lao met Zhong Xu, he took Wahaha's Guangxi and Hainan markets to Zhong Xu, so that Zhong Xuxu earned the first pot of gold in his life, but Zhong Xuxu "backstabbed" Zong Lao, and used Wahaha's special policy to Hainan to "string goods" to Guangdong, making huge profits, causing Zong Lao's anger, and finally canceled Zhong Zhang's ** qualification, so the two parted ways.
Because of this, Zhong Yuxu entered this track, founded Nongfu Spring, and became a competitor of Zonglao.
In order to seize the territory, he once again "backstabbed" Wahaha, put forward the theory that "pure water is not beneficial to the human body", and indiscriminately attacked 69 pure water manufacturers on the market at that time, becoming a public enemy of the industry.
Although in the end, the company led by Wahaha sued Nongfu Spring for "improper competition" and lost the lawsuit and lost 200,000 yuan, Nongfu Spring also increased its volume, which greatly impacted Wahaha's market share.
This is the origin of the story of the two industry tycoons, "The Farmer and the Snake".
In addition, in 2000, Wahaha and Nongfu Spring clashed over a water source in Jiande, Zhejiang, and the two companies competed in the market for this, and even went to court, and finally Wahaha lost the lawsuit and was forced to stop production, which made many netizens "disgusted" Nongfu Spring a little deeper after the death of Zong Lao.
But from Zhong Xuxi's long article, there is a different version of this story, and even because the patriarch adopted Zhong Xuxi's advice back then, there are Wahaha Eight Treasure Porridge series products that we see today.
Zhong said that the first pot of gold after he resigned from the newspaper and went to the sea to do business was not earned by Wahaha, but by doing curtain business in Hainan.
He did know Zong Lao many years ago, and in 1991, he went to Hangzhou Wahaha headquarters to meet Zong Lao because of a colleague's introduction.
At that time, Zong Lao also took him to visit a state-owned canning factory that had just been acquired, which had more than 2,200 people, and when he saw that the professional canning equipment was free, he remembered the popular eight-treasure porridge canned food in some parts of Southeast Asia at that time, so he told Zong Lao this idea.
Zong Lao was very happy after hearing this, and also followed his advice, and began to find someone to develop this product, so that he later suggested that he have the idea of Wahaha Children's Nutrition Oral Liquid in Guangxi and Hainan, and he also readily agreed, and the two began to have a real intersection.
Regarding the question of "string goods", Zhong said that because the sales of these two markets were not good, someone went to Hainan to find him to buy goods, and he gave them the goods in order to clear the goods, and it was only after the fact that he learned that these people were from Guangdong.
And this misunderstanding is also because of a joke he made at the Nongfu Spring sales many years after the incident, but he didn't expect to be pinched off and put on the net, which became another version of the story.
As for the dispute between natural water and pure water, it is only that he and Zong Lao have different views, and it can be regarded as a means of commercial competition and the differentiated competition between two different companies in order to compete for the market, which does not affect his admiration for Zong Lao.
Finally, he also hopes that everyone will not be led astray by certain marketing accounts.
Although for this story, Zong Lao, one of the two parties, did not have the opportunity to say it in person, even his daughter Zong Fuli probably didn't want to get involved in the grievances and hatreds of the previous generation, so the version of this story, in addition to the revelations on the Internet, was Zhong Xuxi's self-telling.
So was Zhong Xuxu assassinated by the sect elder and became the snake in the story of the farmer and the snake?
First of all, I am not a fan of Zhong Xuxi, although I often buy his products, but we can use the simplest business logic to analyze, we know whether Nongfu Spring should be blamed.
First of all, Zhong said that his first pot of gold did not come from Wahaha, which is actually the best to check, as long as he checked the financial situation of the company he was doing business in Hainan back then, you can know whether he made any money.
Judging from the tide of the whole country in the sea that year, there will indeed be more opportunities to go south, as long as you have a little business acumen and are willing to endure hardships, plus Zhong Xuxi's ancestral home in Zhejiang, the silk cloth business here was famous as early as ancient times, so this statement is still very reliable.
Besides, people who have done any product level 1 know that this time is different from the past, there was no empty glove white wolf no source to sell goods, and all the level 1 ** was handed over a lot of real gold, not ordinary people can take it.
Even if Zhong Xuxu's suggestion back then helped Zong Lao's Wahaha to come up with a fist product, even if Zong Lao was gracious again, it would be impossible not to pay the money that should be paid, and at most give some preferential and supportive policies.
This should be the "cross-selling" thing mentioned later.
Judging from Zhong Xuxi's statement, the "string goods" is true, but it is by no means intentional by him, because the business is not good, he just wants to clear the goods as soon as possible, and he doesn't know that a group of people from ** came to him to get the goods, and he gave the money when he saw it.
Although he is responsible for this matter, he can understand it at that juncture.
If it was really because of the strings of goods that made Zong Lao angry, and even took back the ** right, put him up in Wahaha, and let the two of them fight each other, it is indeed a bit far-fetched to say.
I believe that anyone who has done the best knows that if the manufacturer is really found to have cross-shipping, it is not many times, and the circumstances are serious, it should be fined, and it is impossible to be withdrawn at one time.
Therefore, this part is not considered as Zhong Xuxuan's "stabbing" of the sect elder, but it is possible to enter this industry because of the sect elder.
Because in 1996, Zhong Xuxu returned to Hangzhou from Hainan and founded the predecessor of Nongfu Spring, Yangshengtang Drinking Water Company, on the shore of Qiandao Lake, and concentrated on being a "porter of nature".
It was also during this period that he discovered that at that time, Wahaha and other predecessor companies were the main pure water products in canned water.
To put it bluntly, pure water is purified from tap water, but it filters out some substances that are not good for the human body in the tap water through a complex process, making the water more pure.
However, Zhong has a different opinion on this, and he thinks that mineral water from natural lakes and mountain rivers is more beneficial to human health, so as soon as Nongfu Spring was launched, it had the loud slogan "We don't produce water, we are just nature's porters".
It is precisely because of this loud slogan that Nongfu Spring has sprung up, beating many predecessor enterprises and becoming the national water of this era.
The reason why netizens said that Zhong Xuxu was stabbed by Zong Lao means that he should not accuse "pure water is not beneficial to the human body" in order to seize the market, just like when foreign brands slandered MSG as harmful to the human body in order to occupy the Chinese market, and promoted the benefits of chicken essence.
Although this kind of commercial competition is not very glorious, it can be regarded as a means to seize the mountain, and it is said that the shopping mall is like a battlefield, and it is not possible to blindly say who is right and who is wrong.
Let's talk about the water grabbing war.
Not only Nongfu Spring and Wahaha, but also other competing products, who can finally grab this good water, by no means one person can have the final say.
Finally, the question that Nongfu Spring is a foreign-funded enterprise is even more ridiculous.
When I first saw this accusation, I thought that Nongfu Spring's equity had changed, but I hurriedly searched on the Internet and found that the largest shareholder was Zhong Xuxu, holding 8397%, with absolute controlling stake and voice in the enterprise.
As for the questioning of Nongfu Spring, in addition to the fact that the four major shareholders of Nongfu Spring are all Western capital, it mainly comes from the nationality of his son.
Someone broke the news that Zhong's son is American and has a Japanese name.
However, opening someone else's son's homepage looks like this.
I don't know why these people have such big brains.
No matter what nationality Zhong Xuxi's son is, Zhong Xuxiang is really Chinese.
Taking 10,000 steps back, even if Zhong is not a Chinese citizen one day, as long as he sets up factories in China, taxes China, and solves the employment problem of Chinese, he is worthy of welcome.
Because many people don't know that Meng Wanzhou has a Canadian maple leaf card, and Zong Qinghou got a U.S. green card in 1999, but he announced that he gave up in 2013. There is also Daniel Zhang, the boss of Haidilao, who has long been a Singaporean ......
Could it be that these hinder your view of Huawei, don't you go to Haidilao to eat hot pot?
So, there's a saying in the mall that lasts forever:
There are no eternal enemies, no eternal friends, only eternal interests.For Zong Lao, after his death, he was treated favorably by tens of millions of people, and the Wahaha live broadcast room was sold out, so he could only keep reminding netizens to "consume rationally".
This is inseparable from the fact that he is an entrepreneur who cares about his employees and is an entrepreneur with great love.
No matter how unstable the general environment is, until now there is an unwritten rule within Wahaha:
Employees over the age of 45 will not be dismissed as long as they do not violate the law or discipline.Zong Lao also said that he never fires people, and enterprises should not fire employees because they are not capable enough, but should arrange more suitable positions that can be promoted and demoted.
Even though many old employees have been retired for many years and are now very old, they still receive the retirement subsidy issued by Wahaha every year and the New Year's goods from Wahaha every year.
So, it's not that the entity is not doing well now, it's that you don't treat customers and employees as your own.
People are mutual, the real business password, business philosophy, is nothing more than "sincerity for sincerity".
In the final analysis, the shopping mall is not so bloody, it is nothing more than that there are too many entrepreneurs like Zong Lao, Cao Dewang, and Yu Donglai.
It's not easy to be original, if you like this article, your likes, ** and messages are the biggest motivation for Uncle Mao!