In the AI era, he is out of the circle because of his reality
Do you know how scary AI has become?
This standard beautiful sister with a tearing face, silver hair and snow skin, and cool and high-end, has received 100,000 likes in a Xiaohongshu, and usually attends major fashion events, and male stars will come forward to ask for a group photo.
Source: Internet.
But zoom in and you will find that the pupils of her eyes are gone, perfect as silicone, and the folds of her eyelids are also "portrayed". There is no doubt that she is a virtual influencer.
With the development of AI today, people are gradually unable to distinguish between the real and the false with the ability to confuse the real. When they came to their senses, people were already surrounded by "fake photos".
Morality and ethics are not concerned, but from an artistic point of view, these fake pictures can never be as impressive as the real ones.
As Xi Rui said, art is a reflection of human emotions, and artificial intelligence has no physicality, no fear of death, and no experience of a better life. Therefore, the "art" of synthesis is like a pre-made dish in food, no matter how good it is, no matter how good it is, it lacks some soul after all.
The reason why people prefer those who are attentive to photography is because it is only through the naked eye and the emotion as a catalyst that truly moving images can be created.
Just like a recent check-in point that has quietly come out of the circle, on Jinshajiang Road in Changfeng, Shanghai, the rose-red background is fashionable and eye-catching.
The photographs are placed on a large area of the roadside fence, which can be enjoyed by pedestrians coming and going.
can be hot out of the circle, and the aesthetics are naturally impeccable. The picture is delicate and the colors are extreme, and when pedestrians pass by, they can press the shutter to take a fashion blockbuster.
But more often than not, passers-by either stop for these photographs or look at them in fascination, perhaps because the works touch their deepest emotions.
And this kind of soul touch is a resonance that AI can't reach.
There used to be a fake ** of "International Fashion Week" on the Internet, which is very popular, similar to the works on the fence, with a large number of international supermodels, quite stylish, but if you look closely, you will find that the "models" are either out of proportion, or their expressions are soulless, revealing an indescribable weirdness.
And Shanghai Changfeng's street photography work has achieved the ultimate with heart, which is different from synthetic photos.
The real picture can withstand the pickiness of light.
Whether it is natural light or indoor warm light, the light falls on the faces of the characters just right, and their expressions, interactions, and eyes are particularly moving under the staggered light and shadow.
Aside from the details and techniques, one can feel the power in front of these works.
These photographic images are too life-like. Play Go with your neighbors, have a beer with your friends, watch your kids and Arras run in the sun, and ......
The picture is an instantaneous scene, recording the daily life of fireworks. The real one makes people want to join in and enjoy the happiness in **.
Obviously you can do whatever you want, but the roadside fence is extremely detailed, so that passers-by can catch a little real light in the world that is accustomed to "false".
That's why they're able to get out of the circle on a high note. In this impetuous era, brands that are willing to spend so much effort on a fence are only rare.
The uneye-catching small words on that line of ** made Xiaoshi find the producer:Chenjia development.
A fence, how many stories are there in the end
Behind the production of the fence, there are also many details hidden.
For example, each model on ** is carefully selected: it doesn't have to be very young, but it has to have both the relaxation and strength of life.
The rich scenes must not be studio shots, they are all from the on-site framing of the Chenjia project.
Everyone flew to Wuhan to conduct on-the-spot filming in the delivered Jiabaidao community to record their daily lives.
Referring to why live shooting is used, Ms. Geng Qiuhui, the marketing director of Chenjia Group, said:
We want to present an international cutting-edge LWP life concept in Shanghai, which is a concept of harmonious development based on the overall atmosphere of the region, and we can only use the most vivid scenes to shoot at the moment, so that people can have an immersive feeling in the photographic works, and maximize the restoration of the future Shanghai Chenjia 100. ”
In January, the lowest temperature in Wuhan is below zero, and the weather is occasionally sleet. There was a heavy snowfall in the middle of a shoot, and the members of the project, the photographer, the gaffer, and the model, they braved the snow and wind together to complete the moment of their heart.
They created thousands of works day and night, and on the fence were selected works, which were one-thousandth of their painstaking efforts.
Who is the photographer who shoots with such care?
Chenjia chose a German videographer, Ben.
His photography brand, Musee, is also the top photography brand in the industry today. Ben's family has been engaged in photography since 1917, and Ben is the heir to ***, fluent in Chinese, using light techniques created for Asian faces to document the beauty of the Orient.
Ben specializes in portrait photography, he advocates recording people's real emotions, he repeatedly captures the emotions of the model and the scene after fusion, freezes the moment, and also records Chenjia's intentions.
In this era full of digital technology and AI splicing, Chenjia could have chosen to use composite photos directly to save a lot of costs, after all, it was just a fleeting picture.
A flash of emotion is also worth creating with heart, because, the writer Pasternak said:People don't live a lifetime, but live for a few moments.
And architecture is such a place, as Ms. Geng said:
We enlisted Ben, one of the industry's top photographers in Shanghai, to find the right fit among hundreds of faces, and worked hard to bring out the best in every detail. Being able to capture a few wonderful moments, Chenjia feels that it is worth it. ”
In this era, someone has to persevere in order to create something more valuable.
Chenjia has confirmed that if even the details are serious and extreme, success will only take a while.
With strength and attitude, change the concept into reality
The real-life shooting repeatedly designed and polished a construction site fence, which made people see the difference of Chenjia.
Their uniqueness is not only shown in the fence, but also in the details of the projects they create.
In the enclosure works, they show the intimacy between people, the harmony of nature, and the integration of architecture and the city, which is a new concept of life that they want to bring to people through architecture.
Especially in recent years, the rapid development of the information age has impacted everyone's life.
Living in a first-tier city like Beijing, Shanghai, Guangzhou and Shenzhen, we will have more such feelings, our association of "house" and "home" is gradually associated with words such as "closed" and "indifferent".
Chenjia wants to let people see a new way of life, aesthetic thinking and values through the concept of architectural reflection.
So in the Shanghai Changfeng project, they invited Norman Foster, the world's "high-tech" architect. The 89-year-old man Foster was invited to Shanghai, China, and decided to complete this masterpiece with Chen Jia.
When it comes to Forster, you may not be familiar with his name, but you must know his works.
During his architectural career, he designed the Apollo spacecraft lunar module, Apple's new headquarters, Apple Park, London's "Gherkins", London's Battersea Power Station, New York's Hudson Yards, and ......As long as he makes a move, it is basically a city landmark book.
Source: Internet.
Chenjia certainly has strength, but Foster values their ideals and feelings more, and this insistence on a better life is consistent with him.
The happiness conveyed on the fence is combined with the LWP concept designed by FosterIntegrate living, working and playing to create a field that combines life and art around the city center.
According to Ms. Geng
This LWP concept is one of the most advanced lifestyles in the world today, which is more diverse, more dynamic, and more in line with the lifestyle of contemporary people. Chenjia Development found the most suitable project to implement this concept in Shanghai, and teamed up with Foster to introduce the LWP concept as a tribute to the city of Shanghai. ”
Such an open space can unleash people's creativity.
Inspiration, like to stay in a place where there is no ceiling.
Imagine being able to see an art exhibition without driving after work, having a Michelin-starred restaurant, a master café without queuing, and more importantly, a building with a soul that brings together people with similar values, and everyone is no longer an island.
Architecture can be more than just cold reinforced concrete, architecture can also create a happy life for people.
Chenjia, the unity of knowledge and action.
There is no shortage of masterpieces in Shanghai, with love and piety for the city, starting from a fence and inviting top photographers; A complex that invites Pritzker winners to take charge of it, with strength and attitude, let the feelings take root in Shanghai, and let the world see Chinese architecture.
We are fortunate to have such a unique and sober developer, who strives to make the building truly a record of people's good life.
Because such a painstaking building will bring us real happiness, the steel and concrete in the city, and the soul is free.
As Mr. Foster said, architecture is a true portrayal of a happy life.
If it is said that the ultimate color fashion enclosure out of the circle is only Shanghai Chenjia 100, a gorgeous prelude to the seamless integration of art into life.
The meticulous craftsmanship of the story behind it fills the market with endless imagination of the moment when the work is actually on the market.
Why is it that in the current downward environment and under the strict control of costs, such a "stupid effort" will still be made at any cost? The root of this comes from the original intention of the behind-the-scenes senior management team.
The senior management team behind Chenjia Development has experienced the turmoil of real estate and the city's take-off in the past two decades, and understands both customers and products. In particular, Cui Shuai, chairman and president of Chenjia Development, was born in a design class, has a very professional aesthetic vision, and is also a detail control. Under his leadership, each work has a great visual impact and a sense of luxury, allowing customers to praise the delivery far beyond imagination, and the real scene far beyond the drawings.
This time, Chenjia 100, under the leadership of the top management team, screened and integrated the world's top resources, and paid tribute to Shanghai's century-old elegance with details, quality, art and vision. Rosewood starts here!