[Union queue].It is a brand-new ** model, consumers spend more than x yuan online or offline, get x yuan of "union cashback", the platform draws a certain percentage into the "union bonus pool", and then enters the queue, according to the locking cycle queuing order to get x yuan cash, to achieve "zero masturbation". This model is not only suitable for pure online ** projects, but also for physical stores, so that it can double its turnover in a short period of time and be quickly fissioned and spread.
Union queuing originated in offline brick-and-mortar stores, and some merchants set up queues to receive awards in order to attract customers. Consumers who spend a certain amount of money in the store can get the opportunity to queue up to receive a gift or coupon. This model has also been widely used on the platform, by setting different rules and reward methods, to stimulate users' desire to buy and engage.
Overview of Pattern Essentials:
1. After the user spends more than X yuan, he can enter the "union queue" and get cashback on a regular basis;
2. It is divided into static release and dynamic release rewards;
3. The platform will always only use profits to support dividends, so there is no need to worry about the risk of bubbles, and it can operate for a long time.
Let's illustrate how this mode works with a concrete example:
First of all, the platform will set multiples to return union points, such as 1 time, 15 times, 2 times, etc.
There are two products on the platform:
Product A is 3,000 yuan of red wine, with a high profit margin, 4,500 union points will be returned, and the lock-up period will be 30 days.
Product B is a mobile phone of 5,000 yuan, with a low profit margin, 5,300 union points will be returned, and the lock-up period will be 365 days.
At this point, I buy product A and you buy product B, and at the same time enter the queue, waiting to be out.
After I entered the queue, as soon as the 30 days arrived, I would be able to get out of the game and return 4,500 yuan to me at one time.
After you enter the queue, you will not be able to exit until 365 days later, and a one-time return of 5,300 yuan will be given to you.
It should be noted here that the premise of the dividend is that the funds in the bonus pool are enough to be distributed to the user, and if there is none, then the user will enter the queue to wait for the return, and then return it after the bonus pool has this fund.
For users, whether it is to buy high profits or low profits, there are only benefits for users, buy a high profit margin of a short lock-up period, out of a fast, buy a low profit margin of a short lock-up period, out of a slow, but under the premise of dividends, users have got their favorite products, users have a product in vain and get benefits, users will repeat participation, improve the user's stickiness to the platform?
For the platform, whether the user buys high profit or low profit, it has no impact, because the platform only sets aside the income from the profit and puts it into the dividend pool for dividends, the more the platform earns, the more funds are put into the bonus pool, the less the platform earns, the less money is put into the bonus pool, and there is a very important point here, that isThe platform shall not make any promises to the user to return the capital.
The emergence of the union queuing model has brought new possibilities for commercial promotion. Through the cashback reward mechanism, the integration of online and offline consumption, and the combination of O2O and cross-industry alliances, this model has become an important tool to attract consumers, enhance brand influence and promote business development.
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