At 8 o'clock in the morning of March 5, in the north hall of the Great Hall of the People, the first representative channel of the second session of the 14th National People's Congress was officially opened. The opening of the representative channel marks that the most outstanding representatives of all walks of life in the country will appear one after another, and among the first representatives to appear today, it turned out to be a representative of the automotive industry - Yin Tongyue, chairman of Chery Group. This shocking opening will surely trigger a series of concerns and reflections on the future of the automotive industry.
On the day of the opening of the representative channel, Yin Tongyue shared with reporters the glorious history of Chery Group and conducted an in-depth study on the development trend of the automobile industry. Chery Group's performance in recent years has been remarkable, especially in 2023, the sales volume of complete vehicles will exceed 1.8 million units, and the export will be close to 1 million units, becoming a banner of national automobile brands. In the context of China's automobile production and sales continue to rise, Yin Tongyue called for China to build China from a big automobile country to an automobile power, emphasizing the importance of brand building for the development of automobile enterprises. As a leader in its own brands, Chery Group has ranked first in the export of its own automobile brands for many years, and its performance in the international market has attracted much attention. 2. Challenges and opportunities.
Yin Tongyue, chairman of Chery Group, shared his unique insights on overseas markets in an exchange with reporters. He pointed out that as a practitioner of China's automotive industry, Chery Group will continue to improve product quality and service experience, increase investment in R&D and brand building, and win more international praise for Made in China, Created in China and Chinese brands. At the moment of increasingly fierce market competition, Chery Group has also actively responded to the challenges and launched a market-leading activity of 10 billion car purchase subsidies in early March, showing a strong market adaptability.
The new round of reshuffle in China's auto market has forced Chery Group to adjust its strategy to meet the challenge. Yin Tongyue once emphasized that Chery attaches more importance to product quality than competition, but in the face of the current fierce market competition environment, Chery must also make corresponding adjustments. The market-leading activities of 10 billion car purchase subsidies have undoubtedly provided strong support for the Chery brand to win more attention and recognition in the market. 3. Emergent.
Chery Group has always been a leader in China's automotive industry, and its product quality and technical strength have been highly recognized. In 2023, Chery Group's overall sales volume will exceed 1.8 million units, and its export performance is eye-catching, with an export volume of nearly 1 million, making Chery the No. 1 exporter of independent auto brands for many consecutive years, setting an up-and-coming example for Chinese auto brands in the international market. Especially in the field of new energy vehicles, Chery Group's technology research and development has been at the forefront of the industry, whether it is traditional fuel models, hybrid models or pure electric vehicles, it has shown strong research and development strength.
After entering 2024, Chery Group's development momentum will be even stronger, not only rising against the trend, but also regaining the top spot in the sales of its own brands in February. Such a performance not only demonstrates the core competitiveness of Chery Group as an independent automobile brand, but also demonstrates its courage and strength in market competition. In the future, with the intensification of market competition, Chery Group is expected to make great achievements in a new market environment. Fourth, meet the challenge.
As a leader in China's automotive industry, Chery Group naturally faces various challenges. Yin Tongyue shared the development strategy of Chery Group on the representative channel, emphasizing the need to continuously improve product quality and service, increase R&D and brand building, and contribute more to the development of China's automobile industry. Although Chery has expressed its reluctance to gain market share through the first competition, the changes in the current automotive market situation have also prompted Chery to flexibly adjust its strategy to meet future challenges.
The reshuffle of China's auto market is not only a test of the strength of enterprises, but also to retain the most competitive enterprises. Chery Group has emerged in the market competition by virtue of its product quality and technical strength, and with the development of the market ** activity of tens of billions of car purchase subsidies, Chery Group's performance in the market terminal is highly anticipated. In the context of the continuous development and growth of China's automobile market, Chery Group is bound to usher in more challenges, but it will also seize the opportunity to create a brighter future. 5. Summary.
Yin Tongyue, Chairman of Chery Group, appeared as the first representative of the automotive industry, which undoubtedly demonstrated Chery's important position in China's automobile industry. His speech on the delegate channel aroused attention and thinking about the future development of China's auto market. As a representative of China's independent automobile brands, Chery Group has not only made remarkable achievements in sales and technology, but also continued to make efforts in brand building and international market development, showing strong strength and potential. In the future, with the intensification of market competition, Chery Group will surely meet more challenges, but it will also seize the opportunity to continue to write its own brilliant chapter. Looking forward to a more brilliant tomorrow for China's auto industry.