At the beginning of the Year of the Dragon, BYD to:"Glory Edition"The model faced the joint venture fuel vehicle, which triggered a battle in the automobile industry"**"。When people in the car industry lament that the defense line of joint venture car companies will be broken, we can't help but wonder, where does the confidence and courage behind BYD come from?
Back in 2023, BYD sold 3.02 million vehicles, helping Chinese automakers to reach the top of the Chinese auto market again after 39 years. For every three new energy vehicles sold in China, one comes from BYD; For every 2 plug-in hybrid cars sold, 1 is BYD.
Globally, BYD's annual sales reached 3.02 million units, making it the global champion in new energy sales; In the fourth quarter of 2023, BYD's pure electric vehicle sales surpassed Tesla's, winning the global electric vehicle sales championship in one fell swoop. At the same time, BYD's sales surpassed Suzuki Group and ranked among the top 10 in the global car sales list, becoming the first and only Chinese brand in China to enter the top 10 in the global car company sales list in the past 70 years. What is even more rare is that BYD is the only brand in the top 10 of the global car sales list that continues to grow in market share.
Obviously, BYD's courage to take the initiative comes from these achievements, and the reason why BYD is so confident, I believe the reason is because of its reputation as the top student in all disciplines. In 2023, a number of BYD's star models will win the sales championship in various market segments, including mainstream family models such as Yuan Plus, Song Plus, and Qin Family.
It is worth mentioning that BYD is not only thriving in the Chinese market, but also shining in overseas markets. In 2023, BYD's export volume increased by 334% year-on-year, making it one of the top 10 brands with the largest growth in export sales of global brands.
Behind the increase in sales, it usually reflects the support of the strength of automobile companies in various aspects. Leading technology is one of the important weapons for BYD to become the global sales champion. At present, BYD has established 11 research institutes, relying on more than 90,000 engineers to build a huge "technology fish pool", with a cumulative investment of more than 100 billion yuan in research and development, and applied for more than 480,000 patents. In 2023, BYD has successively released a number of disruptive technologies such as Yi Sifang, Yunlin, and DMO, and applied for more than 6,700 patents, with an average of 27 new patents per working day; At the beginning of 2024, BYD launched a new strategy for the intelligent development of vehicles, further consolidating its leading position in technology.
In addition, BYD's previous implementation of the "same price of oil and electricity" strategy and now the implementation of the "electricity is lower than oil" strategy has enabled it to grasp the initiative in product pricing. The advantages of the whole industry chain and the excellent cost control ability brought by the scale effect cannot be ignored. Relying on the advantages of vertical integration, BYD's current cost control ability is even ahead of Tesla.
At the same time, BYD has a very forward-looking strategic vision, which is also one of the key factors driving sales growth. Through the establishment of a multi-brand matrix such as Dynasty, Ocean, Denza, Yangwang, and Equation Leopard, BYD has achieved full coverage from home to luxury, from mass to personalization, and met the diversified car needs of the market and users.
The increase in sales has not only enhanced BYD's international reputation, but also promoted the steady increase in its brand value. According to the "2023 Industry List Top 10 Cars", BYD's ranking has risen 2 places to 6th; In the "2023 Fortune 500" list, BYD's ranking rose 224 places to 212th; In the list of "2023 Top 500 Global Brand Value", BYD's ranking rose 147 places to 199th.
The blessing of the global sales champion and the improvement of brand value have cast a strong confidence "king fried" for BYD in the new year, opening an era of "electricity is lower than oil". The successive launch of models such as Qin PLUS Glory Edition, Destroyer 05 Glory Edition, Hantang Glory Edition, Dolphin Glory Edition, Song PLUS Glory Edition, Seal DM-i Glory Edition, and Song PRO DM-i Glory Edition has undoubtedly accelerated the role transformation between domestic cars and joint venture fuel vehicles.
In addition to launching a targeted strategy for the Chinese market, BYD will also become the first new energy vehicle brand to appear in the European Cup during the 2024 European Cup, becoming the first Chinese car brand to cooperate with the European Cup. Today, BYD's new energy vehicles have entered 78 countries and regions around the world, and will continue to expand overseas markets in the future, contributing to the world's automobiles from oil to electricity and Chinese cars going overseas.