Shanghai Auntie, a new fresh fruit tea brand that emerged in 2013, has been committed to bringing consumers a variety of healthy tea drinks. However, not satisfied with the traditional tea market, Shanghai Auntie continued to explore product innovation, and launched the best-selling small milk brick toast in March 2023, which quickly became popular, selling 6 million packs between March and December 2023, becoming a favorite product of consumers.
In addition to the elaborate drinks, Shanghai Auntie has set its sights on the snack product segment, launching a range of mouth-watering snacks such as wafer biscuits, cookies, potato chips, and the most popular baby milk brick toast. The launch of this series of snacks not only enriches the product matrix of Shanghai Auntie, but also meets the needs of consumers for diverse tastes. As the leader in the snack products of Shanghai aunts, the unique production process makes the toast exude a strong milky fragrance, and it seems to taste the fresh milky fragrance of the pastoral pasture when you bite into it. The innovation of this product makes consumers feel the persistence of Shanghai aunties in quality while tasting delicious food. In order to allow more people to buy these delicious snacks conveniently, Shanghai Auntie's snack products are also sold online on multiple e-commerce platforms. Through online channels, it not only facilitates the shopping experience of consumers, but also further broadens the market coverage of the brand. This multi-channel sales model has brought a broader development space for Shanghai Auntie.
With the popularity of snack products, it has also caused brands to think more deeply about food safety. In the snack market, it is essential to ensure the safety and health of the product. In the production of snack products, Shanghai Auntie has always followed strict quality control standards to ensure the freshness and safety of raw materials, as well as the hygiene and standardization of the production process. This is not only a manifestation of the brand's responsibility to consumers, but also a practice of the concept of food safety.