With the acceleration of the arrival of the new four modernizations of automobiles, the penetration rate of new energy vehicles is also rising, and BYD, as a leader in new energy vehicles, has also continued to create good results, not only in the domestic market has achieved excellent results, but also "flowers bloom in the wall and fragrance outside the wall", and has also successfully stolen the spotlight in overseas markets, and is going further and further on the road of helping the global energy green transformation.
At the recent 2024 Geneva Motor Show, BYD once again showed its sword, not only showing its self-developed DM-i super hybrid technology to European consumers, but also unveiling a model equipped with this technology - Song PLUS DM-i (the overseas version is named Seal U DM-i), at the same time, the million-level high-end new energy model Yangwang U8 also made its debut in Europe, and the Denza brand hunting SUV N7 was also exhibited for the first time.
The appearance of many hard-core technologies and hard-core products not only attracted many European on-site visits, but also visited BYD's pioneer store, truly felt BYD's hard core strength, and admired BYD.
It is worth mentioning that BYD also won many honors at the Geneva Motor Show, and its BYD Seal and Dolphin were shortlisted for the top three of "World Car of the Year" and "World Urban Car" (World Urban Car), and entered the final finals. After this battle, BYD also became the first and only Chinese car company in the history of the World Auto Awards to be shortlisted for the top three of the "World Car of the Year".
In fact, it is not new for BYD to enter overseas markets and gain recognition. It is understood that BYD's global sales in 2023 have exceeded 3 million, ranking first in global new energy vehicle sales. At the same time, the annual export sales exceeded 2420,000 vehicles, and its footprint has covered six continents and more than 400 cities in 70 countries and regions.
Specific to the European market, BYD is also becoming more and more proficient. In September 2022, BYD announced its entry into the European passenger car market, and in the past year and a half, BYD has also made a series of moves, successively bringing 5 new energy models to 19 European countries such as Germany, the United Kingdom, and France, with a total of more than 230 stores, and has participated in important international exhibitions such as the Paris Motor Show, the Munich Motor Show, and the Geneva Motor Show. In 2024, BYD will also become the official partner of Euro 2024 to provide green travel services for the European Cup, which not only enhances its popularity, but also establishes a good brand image.
With the increasing involution of the domestic auto market and the establishment of BYD's leading position, going to overseas markets has become a must-answer question for BYD. At present, in addition to Europe, BYD has also built factories in Thailand, Brazil, Europe and other places, and has carried out business layout in India, Malaysia, Jordan, the Philippines, Cambodia, Japan, Australia and other countries or regions, and the vigorous development of overseas markets will lay a solid foundation for BYD's sales to further climb.
Write at the end:
With the continuous breakthrough and maturity of new energy technology, Chinese brands do have the strength to go overseas while achieving "corner overtaking", and "going out" is not only to inject vitality into the sales of car companies themselves, but also to share the fruits of new energy development for overseas consumers and help the global green energy transformation. We believe that with the gradual blossoming of BYD and other leading car companies in overseas markets, more Chinese brands will go global in the future, and we will also keep an eye on it.
This article is originally produced by the editorial department of [Chejie] new**, and the sales data involved in this article ** in the comprehensive sales data of the industry released by the Passenger Association and third-party platforms, some *** on the Internet, marked ** data and related information are all cited, please refer to the official information for details. The author of this article, Lan Zhan, personal opinion, is for reference only, **need to indicate the source).
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