At the beginning of the Spring Festival in 2024, BYD launched a fierce offensive against the joint venture fuel vehicle market with its shocking declaration of "electricity is lower than oil". In just a dozen days, BYD has launched a number of high-profile Honor Edition models, including Qin PLUS DM-i, Destroyer 05 DM-i, Han DM-i, Han EV, Tang DM-i, Song Plus, Seal DM-i and Song Pro DM-i Honor Edition. This series of combinations not only dazzled consumers, but also made the market feel BYD's firm determination to promote the transformation of new energy vehicles. BYD no longer shows mercy to joint venture fuel vehicles, and implements the strategy of "low electricity than oil" with a momentum to accelerate the transformation process from traditional fuel vehicles to new energy vehicles.
The A-class SUV market, thanks to the traditional joint venture car company brand, technology and consumer mind to occupy the advantage, it has already become the most solid position of joint venture fuel vehicles, even in the early years of domestic independent brands such as Yuan, Tiggo, Binrui and other excellent fuel products, still can not shake the status of the joint venture model, but with the March 4 yen plus glory version of the finale debut, the battle of glory has increased. As an all-round warrior in the A-class pure electric market, the e-platform 3With its excellent cost performance, strong power and rich configuration, 0 products have formed a dimensionality reduction blow to the joint venture fuel vehicle market. So far, BYD has successfully pushed the competition between new energy and fuel vehicles to the hinterland of the joint venture fuel vehicle market with the strategy of "Glory Nine Consecutive Attacks", showing its strong strength in the field of new energy vehicles.
In the eyes of consumers, this may just be a commonplace competition, but behind it is a comprehensive competition for the technical background and chain integration ability of car companies. BYD's choice to launch this battle at the beginning of the year when rework and information is relatively scarce not only shows its keen grasp of market timing, but also highlights its rapid occupation of the consumer's mind. This battle quickly attracted the attention of consumers, and it also reflected BYD's strong vertical integration capabilities. Through efficient vertical integration and refined cost control, BYD has gained more say in product pricing. At the same time, BYD's products are richer in configuration and more excellent in quality, allowing consumers to truly achieve a "win-win" situation that meets their needs and enjoys quality when buying a car.
So far, the war is not only the first confrontation, new energy vehicles and fuel vehicles have been reduced in price, and a situation of opposing camps has been formed. From "the same price of oil and electricity" to "electricity is lower than oil", in essence, BYD has set off a cognitive war. With the participation of more car companies, there will be a consensus that new energy vehicles will replace traditional fuel vehicles.
As the world's most acclaimed new energy vehicle brand, BYD successfully topped the global new energy vehicle sales championship in 2023, with annual sales reaching an astonishing 3.02 million units. BYD has not only achieved great success in the domestic market, but its overseas market performance has also been impressive. The annual export sales volume exceeded 2420,000 units, with a business scope covering more than 400 cities in 70 countries and regions on six continents. This strategic layout of going overseas not only demonstrates BYD's global vision, but also reflects its firm determination and actions to promote the green transformation of global energy.
At the recent grand opening of the Geneva Motor Show, BYD unveiled eight eye-catching models, including the U8, Denza D9, Denza N7 and Song Plus DM-i (unveiled in overseas markets under the name SEAL U DM-I). These models not only demonstrate BYD's unique charm in design and technology, but also attract global attention. It is worth mentioning that BYD showcased its self-developed DM-i super hybrid technology to European consumers for the first time, and this innovation attracted much attention at the exhibition. Its advanced technology, unique design and excellent performance won the admiration of the audience, once again proving BYD's leading position in the global new energy vehicle field. These innovative products and technologies not only represent BYD's outstanding achievements in the field of new energy, but also announce to the world the rapid development of Chinese auto brands driven by technology and the rise of Chinese auto brands on the global stage. In addition, BYD has also become the official partner of Euro 2024, further enhancing its brand influence and providing strong support for its expansion in overseas markets, especially in Europe.
It is worth mentioning that BYD also excels in corporate culture and social responsibility. In the incident of Hangzhou BYD Han car owners' righteous and courageous actions, BYD not only responded quickly and rewarded the car owners with 200,000 yuan, but also considered setting up the "BYD Car Owners Positive Energy and Righteousness and Courage Award" to promote and encourage positive social energy. This kind of active social responsibility not only reflects BYD's entrepreneurial spirit, but also wins it wide social praise.
In 2024, BYD will open with a shocking "King Bomb", all the way to the finale of the Yuan Plus Glory Edition, which makes people wonder if this means the end of the BYD Glory Edition? However, it is certain that this fully demonstrates BYD's extraordinary strength and market competitiveness in the field of new energy. With the gradual transformation of fuel vehicles to electric vehicles, BYD may continue to stand at the forefront of the industry, lead the trend, and provide consumers with more excellent and environmentally friendly automotive products. We are looking forward to this great change in the automotive industry and witnessing the bright dawn of the new energy era.