Dialogue with the elite. dialogue elite
Feng Keer
Designer, curator, artist.
Founder of Beijing Art Touch Culture Media.
Hornworm Art Coffee Owner.
After graduating from ** Academy of Fine Arts, he studied cultural and creative studies at Communication University of China.
Art is not an industry, let alone a high-end industry. Art permeates all levels of societyCommon behaviors and slangwords
ArtChangeHuman life, art and human lifeIt's all about it, which is the most fundamental characteristic of "art" since the existence of human beings.
The value of a work of art lies in satisfying peopleAesthetic needsYes, embellish life with aesthetic function, enhance the spiritual needs of human beings, open a window for people to think, and let a moment becomeEternity
You Zheng: Hello, could you tell us about the Dreams Come True fans about your recent situation and the industry you work in?
Feng KeerHello everyone, I am Feng Keer, an old friend whose dream has come true.
I've been very good recently, and I've started a business again, and friends who are familiar with me know that I'm a designer, curator, artist, and now I've added a new identity brand manager, and I've made an art business brand - Hornworm Art Coffee, which is an art commercial space integrating art exhibitions, lifestyle, food experience, cultural exchanges, and charity.
You Zheng: What was your original intention in founding Hornworm Art Coffee? How do you see the commercial value of this brand?
Feng KeerHornworm Art Coffee was born in the post-epidemic era, the epidemic has changed our consumption habits, working conditions, industry changes, etc., in such an era, what needs to be considered as a brand is how to combine the current consumption downgrade and innovation under the new demand of society.
We are an alternative space dedicated to creating an alternative space between consumption and art exhibitions. Through the catering form of morning coffee and evening wine, combined with the curatorial new retail method, the boundary between art and business is confused. Convey humanities, art and design, so that art can enter different spaces in a variety of ways.
You Zheng: When did you start your business? Tell us about your first pot of gold?
Feng KeerI started my first design company in 2010 to catch up with the rapid development of real estate in China. I have also done a lot of landmark projects.
You Zheng: What do you think is the quality of being a successful businessman?
Feng KeerNowadays, social development and technological change, the biggest test for modern people is the need to continue to learn, upgrade their knowledge structure, especially for businessmen, to have strong learning ability, professional ability and keen insight.
You Zheng: What do you think about the popularity of cross-border integration in all walks of life?
Feng KeerYes, this is now a trend, from the perspective of traffic, this is a win-win situation and marketing events, but at a deep level, it is really possible to achieve cross-border and integration, which requires cross-border people to have the professional ability to control two industries at the same time, to be able to really grasp the pain points, and integrate industry expertise to truly create new models, new products, and even new industries.
You Zheng: If you had to describe your personal label in three words, what three words would you use?
Feng Keer1.Artistic life, this is what I am doing;
2.Restless entrepreneur, that's what I've always been like;
3.The gypsy who lives freely, this is the spiritual ideal I aspire to.
You Zheng: Entrepreneurs inevitably face various pressures, how do you view them and how do you resolve them?
Feng KeerAt the beginning of the business, I will feel all kinds of pressure, but now I basically don't feel any pressure, on the one hand, because the mentality has become very good, and everything has been experienced, on the other hand, with the passage of time, it has become transparent, and I will only consider the treatment plan when I encounter anything at work, and I will not feel pressure.
You Zheng: Do you think there are real friends in entrepreneurship? What kind of people do you want to befriend?
Feng KeerI think there is, most of my friends are friends I know at work, and I like genuine, smart people.
You Zheng: What is your life credo?
Feng KeerThis life is in vain, and life is wonderful.
You Zheng: What kind of hobbies do you have in life? How has it affected your work and life?
Feng KeerI like to spend time drinking tea and coffee with friends in various fields every day in addition to my regular job, keep exercising every day, and enjoy horseback riding and skiing. This keeps me in top physical and mental condition at all times.
You Zheng: If you had to choose an ideal life, how would you choose?
Feng KeerDo what you like to do, be with the people you like, and see each other at the top.
You Zheng: If you were to rank love, career, family, health, and wealth, how would you rank them?
Feng KeerFor me, health comes first, followed by career, family, love and wealth.
You Zheng: If you score 0 to 100, how much do you rate your current life?
Feng KeerI'm in a good 85 points now, and I'm doing well overall, and there's room for improvement.
You Zheng: Can you name a life lesson that you learned at great cost?
Feng KeerWhen you move forward, you should also remind yourself that sometimes you should slow down and appreciate the beauty around you.
You Zheng: Is beauty a plus or a minus for a female entrepreneur?
Feng KeerI think beauty is a state, for the beauty of women's appearance is a very common thing, there are no female friends around me who are not beautiful, and at a deeper level, I think it is the beauty of women, which should be a state of self-enrichment.
You Zheng: As a female entrepreneur, how do you balance your career, life and family?
Feng KeerIt has been 14 years since I started my first company, in this process, I have experienced love, marriage, and childbirth, in fact, I still enjoy it in this process, the change of living conditions has not affected my work, I remember that I was 9 months pregnant and still directing operations on the construction site in the field, and after giving birth, I also worked while taking care of the child, and it is very important to find a suitable working state for myself.
You Zheng: In your busy work life, how do you maintain a beautiful and healthy state?
Feng KeerMindset and mood are important, followed by eating healthy and keeping moving.
You Zheng: What do you think age means to a woman?
Feng KeerAge is just a symbol for modern women, and women have different expectations of themselves. More women are beginning to pursue self-realization and self-worth, and the growth of age brings us the accumulation of knowledge, richer life experience, and a more accessible attitude towards life.
You Zheng: What was your dream when you were a child? Is it realized? Do you still have dreams now? What are your dreams?
Feng KeerWhen I was a child, my dream has basically come true, and now my dream is to make a work that I am satisfied with.
You Zheng: Everyone has ups and downs on the road of growth, how do you build self-confidence and find yourself?
Feng KeerI have been a more confident child since I was a child, I have my own ideas, I will do what I believe will be done without hesitation, and I have encountered many setbacks in the process.
You Zheng: What do you think is your biggest regret now?
Feng KeerAt present, there are no regrets, life is to experience, and all experiences are beautiful.
You Zheng: What do you think are your strengths and weaknesses? And how do you make the most of your strengths and avoid your weaknesses?
Feng KeerMy advantage is that I dare to be interested in different industries and fields, and I have been learning, but my disadvantage is that I don't have the energy to study deeply, so I like to make friends with experts in various fields. Just like a lighthouse, people always have goals, so that they can keep motivating themselves.
You Zheng: What kind of person do you want to convey to the outside world?
Feng KeerI don't really think about how I am defined or defined by the unexpected world, and I haven't thought about that. I'm just being myself. I often reflect on whether or not I am doing the right thing for myself.
You Zheng: Have you ever wondered what kind of person you want to be in the end?
Feng KeerI should eventually become a free, free, and happy person every day.
You Zheng: What kind of platform do you hope your dreams will come true? What can you offer to make your dreams come true?
Feng KeerDreams come true is a very warm and energetic platform. I can be a carrier to provide content and venues for our members' offline links.
You Zheng: Can you tell us about your biggest changes and experiences in the past year? And what goals and expectations will be achieved in the coming year?
Feng KeerIn the past year, very busy and harvested, in such a market environment in entrepreneurship, is against the current, fortunately we did very well, this year to get a satisfactory report card, the new year my goal is to open three branches in the country, but also hope that like-minded friends to cooperate to join us, let us together to change the world people.
Feng Keer
Founder of Beijing Art Touch Culture Media.
Hornworm Art Coffee Owner.
Graduated from ** Academy of Fine Arts.
Later, he studied at Communication University of China, majoring in culture and creativity.
Honors & Awards:
798 Creative China Competition National Supreme Gold Award;
2015-2016 National Most Original Design Agency;
2016-2017 Master New Promotion Award;
2018-2019 Audience Choice Award;
Designer of the Theme Exhibition of the China Pavilion of the Dubai World Expo and Secretary-General of the Organizing Committee;
Deputy Secretary-General of 798 Cultural and Creative Industry Alliance;
Won the title of fashion designer in Fashion International Greater China;
iQIYI's "Beauty Pass - Her Times" interview;
"Fashion Chronicles" - a terrific interview with them;
Served as a guest designer for the fashion home furnishing column of Travel Satellite TV;
Invited to be interviewed by the 12th International Roundtable of Leaders of Multinational Corporations by IRMCL;
Invited to participate in the International Fashion & Lifestyle Expo.
Born in a family of painters, he grew up under the influence of art and studied art. Then he entered the ** Academy of Fine Arts to study design, and used all the best in actual creation and artistic expression. Later, he studied at the Communication University of China, majoring in cultural and creative industries, and made many thoughts on the integration and promotion of cultural and creative industries. Through a multi-faceted understanding of art, design and culture, we have created Beijing Art Touch Design Company and Beijing Art Touch Culture Media to apply new concepts to architecture, landscape, interior, furnishings and products.
In the operation, he has established his own concept of artist living life. Through bold attempts and practices, a variety of artistic elements are integrated into the works, so as to create and realize the dream of artistic life. Founded the One Choice home furnishing brand, giving art more practicality, fully integrating the touchable art concept with home furnishing products, and using artistic language and concepts to express and interpret the space and products beyond imagination.
In 2023, Hornworm Art Coffee will be established as a physical landing art commercial brand under Beijing Art Touch Culture Media.