Speaking of online articles, everyone can name those familiar names, such as "Breaking the Sky" by Silkworm Potato, "Full-time Master" by Butterfly Blue, "Douluo Continent" by Tang Sanshao, "Celebrating More Than Years" by the greasy "Celebrating More Than Years", and "Dao Weird Fairy" by Fox Tail's pen, ......Recently, many people have heard the news that post-00s online writers earn millions a year.
After a little digging, it is not difficult to find that they all come from the starting point of China Literature. In today's explosion of the online literature industry, why do so many online writers "make a fortune" at the starting point?
1. How hot is the online literature industry?
Looking at the overall environment first, the "2023 Research Report on the Development of China's Online Literature" released by the Chinese Academy of Social Sciences shows that by the end of 2023, the scale of China's online literature reading market will reach 404300 million, the scale of the online text IP market jumped sharply to 260.5 billion yuan, and the online text industry ushered in a market of 300 billion yuan. The scale of domestic online authors has reached 24.05 million, the number of online works has reached 36.2 million, and the number of online users has reached 53.7 billion, nearly half of Chinese netizens are reading online articles.
Second, the post-00s have become the new main force of online writers?
The current online literature industry can be said to be the world of "young people". Just look at a few stats. China Literature's "Platinum God" is the title of online writer with the highest gold content, and 60% of the new list in 2023 are post-90s and post-95s. There is also the "Twelve Heavenly Kings", known as the "new kamikavane", and 80% of the 2023 list is post-95. And on the whole, 60% of the new writers of China Literature are post-00s, and 230% of the works of post-00s writers have been added.
The post-00s writer mentioned above, who earns millions a year, is Ji Yueren, the author of the starting point, and his masterpiece "Xuanjian Immortal Clan". He said that he did not plan to become a full-time author at the beginning, and he once wanted to earn money as a tutor, but when he saw the income of 5,647 yuan for the first time in the background of the starting point, he felt that writing can also bring him security in life. Later, the number of subscriptions for his works became higher and higher, and with the income from rewards and manuscript fees, it reached the annual income estimated by industry insiders to be one million. With such a large income, it is not surprising that a large number of post-00 authors have poured into the online literature market.
Third, the industry is so hot, can anyone get a piece of the pie?
First "pour a basin of cold water", the famous writers who stand at the top are always a minority, most of them are unknown young writers, many authors insist on "daily changes", but it is difficult to earn 1000 a month, and many people stop changing and deleting numbers, and "get off" halfway.
And as the saying goes, "the aroma of wine is also afraid of deep alleys", even if you are talented, the consequences of not choosing the right platform are obvious. If the platform is cold and there are not enough support measures for authors, it is extremely difficult for authors to break through. Only when the platform is "hot" can the author have the opportunity to seize the traffic and achieve a jump.
Fourth, there are so many online text platforms, who is the boss?
Looking at the data, the number of new books with a total income of more than 100,000 yuan in 2023 will increase by 25% year-on-year, and the number of new writers with a work income of more than 100,000 will increase by 60%, and among the writers with a new book income of more than 1 million, new writers will account for nearly 1 3. This is enough to see a huge space for the development of new writers.
What's more, the income of online articles is not only the reading itself, but also the IP adaptation. 2023 will be effective in the content collection of more Guoman** dominate the screen list, 80% of which is adapted from online texts and comes from China Literature. In Tencent's classic best-selling list, "Breaking the Sky" ranked first every year, and last year's hit drama "Sauvignon Blanc" only ranked third. Now in the top five, four are anime and are all adapted from the IP of Yuewen. Coupled with the strong trend of IP going overseas, Qiqi International (overseas portal) has launched more than 3,800 translation works of domestic online texts. It can be said that the starting point is a veritable online text platform "big guy".
In addition to seeing how big the "cake" is, it also depends on whether the platform has the ability to continue to make the "cake" bigger. For example, the starting point has created an official theme station for the "Master of Mystery" series of IP, which quickly gathered more than 600,000 core fans in the first month of launch, and the daily activity of users has been greatly improved, increasing by more than 200% compared with before the launch.
At the same time, with the great prospect of AI, China Literature has also made a series of explorations, developed a large model of online articles, opened internal testing to contracted writers, and tried to embed AI into the IP development process. In the face of new technologies and new environments, China Literature has a keen sense of smell and fast movements, which also has a great bonus effect for the author.
Again, choice is more important than effort. The opportunity to "make money" is everywhere, and only by understanding the development situation and direction of the industry can we have the capital to "fly" on the tuyere.
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