As the spring of 2024 approaches, the beautiful city of Chengdu has once again become the focus of the country, and the 110th National Sugar and Liquor Fair (referred to as "Spring Sugar") is about to kick off here. This year's Spring Sugar, Zhenxuan Food will bring new products at the beginning of 2024 to the grand debut, showing an innovative attitude and strong product power.
Leading the market, innovation does not stop
As a leader in the juice market, Zhenxuan is not only deeply engaged in compound condiments, but also constantly breaks through itself in continuous innovation. Its diversified sauce products, such as Zhenxuan original sauce, seafood sauce, raw marinade sauce, etc., have become a popular choice in the market. This year's Spring Sugar, in addition to the classic Lao Juice series products, Zhenxuan will also bring new products in 2024 to the audience, presenting a broader world of light food seasoning for the audience.
The new trend of light food, the first choice for health
Keeping up with the consumption trend of healthy and light food, Zhenxuan Food has launched the "Three Musketeers of Zhenxuan Light Food", a new series of products designed for Generation Z consumers who pursue a healthy life, including Zhenxuan Sauce, Zhenxuan Seafood Sauce and Zhenxuan Boiling Juice, which are oil-free and 0-fat product characteristics, which perfectly meet the high standards of modern people's requirements for light food and health. Whether you're cooking oil-free vegetables, meat, or high-protein seafood, the Three Musketeers can help consumers easily create healthy and delicious dishes.
Technological innovation, taste revolution
Zhenxuan Food has always taken scientific and technological innovation as the core driving force of enterprise development, relying on independent fermentation research center and flavor research center, Zhenxuan has continuously made breakthroughs in product formula and flavor innovation. In particular, the "fermentation technology to avoid N-class substances" and the "natural fermentation color rate control technology" have successfully overcome the existing technical barriers in the industry and brought consumers an unprecedented food experience.
Glory witness, brand power
The innovative strength and product quality of Zhenxuan Food have been widely recognized and many honors on the international stage. In 2016, Zhenxuan Lao Juice won the Five Diamond Gold Award at the Paris Chinese Food International Cultural Festival; In 2021, Zhenxuan Master Mixed Sauce, Zhenxuan Braised Sauce, and Zhenxuan Master Pot Sauce won the one-star, two-star, and three-star Top Delicious Medals issued by the Brussels, Belgium International Flavor and Quality Appraisal respectively. As the first registered member of the International Flavor Research Alliance, Zhenxuan represents the high level and strong strength of China's condiment industry. Whether in the domestic or international market, Zhenxuan is an important force to promote the development and innovation of the industry.
In 2024, Zhenxuan Food will demonstrate its leading position in the juice category and its entrepreneurial spirit of continuous pursuit of excellence with its innovative products and technologies, and work with industry partners and consumers to create a better food world for the future of the condiment industry.