With the acceleration of consumption upgrading, more young elite groups have become mainstream consumer groups, and the pursuit of high-quality life experience has become the new normal in the door and window market. Personalization, high appearance, and high quality have become popular labels for doors and windows, and high-end brands with these labels are becoming more and more popular among consumers.
Hardcore production base,Guaranteed high sales
The current situation of the system door and window industry is: there are many brands but small and chaotic, there are only a handful of enterprises with the production and manufacturing capacity of system doors and windows, the market presents the characteristics of "big industry, small enterprise", and there are few truly competitive head brands.
With an excellent strategic vision, the new standard doors and windows have carefully laid out 350,000 intelligent manufacturing production bases and built dozens of advanced intelligent door and window production lines. In order to improve production efficiency, the company has fully introduced automation and intelligent equipment, and realized the digitization of product information and the intelligence of production and manufacturing through an integrated operation system. In addition, it also adopts a flexible adaptation and diversification method to further improve the production efficiency of the enterprise. These strengths ensure the high sales volume of the brand, and provide stable and reliable support for the nuggets of the whole house door and window market in the future.
In order to promote the development of door and window products in the direction of internationalization and intelligence, the new standard doors and windows also hired the pioneer of the Italian "Roquedi system" - Giuseppe Roquedi, the master of international system doors and windows, as the chief European consultant to create higher quality home doors and windows products.
Excellent R&D strength, patented technology escort quality
The new standard is the first in the industry to introduce the European system door and window research and development technology, so that the material and process have been fully evolved, and the 7th generation of door and window technology has been successfully upgraded. From the patented technology of 3S sealing to the innovative panoramic curtain wall and window technology, the new standard has always adhered to the concept of creating the highest quality in line with the new national standard, and has comprehensively improved the performance of doors and windows such as load-bearing, wind pressure resistance, vibration resistance, air tightness, and water tightness by virtue of hundreds of national patented technologies, such as 3S sealing patented technology, window screen integration patent technology, and 401 patented handle.
Marketing empowerment to build a strong brand moat
Under the new business model, whole-house door and window customization efficiently integrates high-quality products, excellent services and excellent experience. This not only requires strong intelligent manufacturing capabilities, first-class chain integration capabilities and delivery capabilities, but also requires doors and windows enterprises to have strong brand comprehensive strength.
Over the years, the new standard has regularly held national dealer summits and brand conferences, and has participated in industry heavyweight exhibitions such as China Construction Expo, Guangzhou Design Week, and China Guangzhou Custom Home Furnishing Exhibition. Online cooperation with Tencent, NetEase, Sina, Sohu, China Doors and Windows Network and other authoritative endorsements, offline advertising storm covering highways, high-speed railways, airports, to achieve the rapid spread of brand voice and the full release of brand potential energy.
The doors and windows of the whole house are customized to open up a new track
In recent years, the young generation of the post-90s and post-00s generations has gradually become the dominant consumer group in the home improvement industry market. This shift has spawned a diversified consumer demand, prompting the emergence of high-quality, experience-oriented consumer trends that are more in line with contemporary trends. In order to meet the new needs of consumers, the new standard doors and windows keep up with the trend of the times and launch a customized strategy for doors and windows of the whole house.
Based on the experience precipitation of doors and windows in high-end home systems, the new standard integrates curtain wall doors and windows, entrance doors, aluminum and wood doors, high-end customization and other high-end home customization products, and provides worry-free, time-saving and labor-saving door and window solutions with perfect door and window category advantages, conforms to the new needs of consumption, provides the optimal solution for the consumption upgrading of home decoration doors and windows, and opens up a new track for the growth of the door and window industry. In 2023, the new standard doors and windows will also launch a new category of panoramic curtain wall windows and the industry's first color DIY system, which not only conforms to the consumer trend of personalized customization, but also further improves the customization strategy of the whole home.
Gather momentumMove forward, win-winfuture
In the context of uncertain times, choosing a strong brand as a partner is undoubtedly the key to enhancing the ability of venture capitalists to resist risks. By joining a powerful brand, you can get more support and security, so as to improve your chances of winning in the market. In 2024, Xinbiao doors and windows sincerely invite elites from all walks of life to gather together to grasp the market trend and work together to climb a new peak in the high-end door and window customization industry.
New standard doors and windows