[Commercial Vehicle Xinnet Original].
In recent years, with the rapid development of the new energy vehicle industry and the gradual relaxation of pickup truck restrictions in many places across the country, the pickup truck market has shown a thriving scene. In this context, on the one hand, the use scenarios of pickup trucks have become diversified; On the other hand, the power type of pickup trucks is also diversifying. Especially in the trend of "electrification", electric pickup trucks have become a new market segment, attracting many car companies to enter the game, and there are not a few eye-catching.
Here, Tesla's Cybertruck has started its China tour tour, which is very popular in major cities and has the potential to become a new generation of "Internet celebrity cars"; Over there, Geely Radar RD6 has become the absolute king of the domestic electric pickup market, promoting the sales of new energy pickup trucks to a new level.
In the future, can electric pickup trucks replace diesel pickup trucks to become the mainstream of the market? Is the "electric storm" of the pickup truck market a flash in the pan or the general trend? It deserves our common attention.
The new energy era of pickup trucks has arrived
With the development and application of the "New Four Modernizations" of automobiles, passenger cars are gradually transitioning to the new energy era, and the new energy of pickup trucks has been put on the agenda. From the perspective of global trends, the passenger attributes of pickup trucks are becoming more and more obvious, and the use scenarios are becoming more detailed and diverse.
Compared with traditional diesel pickups, electric pickups have taken off the hats of high emissions and high pollution, and have been significantly improved in handling and comfort, which makes electric pickups loved by many family users. On the other side of the ocean, in the United States, there was a boom in pickup truck electrification as early as a few years ago, from established companies such as Tesla, Ford, and Hummer, to start-ups such as Rivian, Nikola, and Bollinger, all of which are launching electric pickup truck models.
For example, the currently popular Rivian R1T and Tesla Cybertruck have given more weight to driving comfort.
Among them, the Rivian R1T adopts the layout of the front double wishbone independent suspension combined with the rear multi-link independent suspension in terms of suspension, and is equipped with adjustable soft and hard air shock absorbers, which has greatly improved the comfort compared with traditional pickups. As for the Tesla Cybertruck, which is currently popular, many industry insiders believe that its product features such as coupe-level acceleration, high-power external discharge, and SUV comfort have taken the lead in setting an industry benchmark for electric pickups.
The same is true at home. Last year, new energy vehicles ushered in an explosive year, and domestic pickup trucks also stepped onto this new track. From the National People's Congress and the National People's Congress to the Shanghai Auto Show, the keyword of new energy pickup trucks has been repeatedly mentioned, and the pickup truck market has ushered in an unprecedented new market pattern. It was also in this year that Geely Radar launched the first native pure electric pickup truck radar RD6 in China, and handed over the annual 61The answer sheet with the first market share of 5% market segment has become a well-deserved leader in new energy pickups.
On February 26 this year, Geely Radar officially announced its new four-wheel drive product, named it "Radar Horizon", and plans to launch it in the second quarter of this year. As a four-wheel drive pure electric super pickup truck, Radar Horizon is based on the first native pure electric pickup platform in China - Ma.The Pradar Hanhai platform continues to adopt an integrated body design concept, which is similar to the body structure and design concept of Tesla's Cybertruck.
Recently, Geely Radar has also released a series of radar horizon extreme winter tests**, showing its strong product strength in super acceleration, extreme control, and extreme safety. For a long time, the acceleration of traditional pickup trucks to 100 kilometers is generally more than 10 seconds, which is not fun to drive. The radar horizon breaks through the traditional power limitations, and is equipped with a high-performance permanent magnet synchronous dual electric drive system, with a peak total power of 315kW and a super acceleration of 4 seconds, bringing unprecedented driving passion to users.
It is not difficult to find that from domestic to foreign, electric pickup trucks have gradually moved towards the fast lane of development as an emerging market segment.
There is an urgent need for energy conservation and emission reduction electric pickupsThe future is promising
At present, the mainstream consumption of the pickup truck market is still traditional diesel pickups. However, as a product with high fuel consumption and high pollution emissions, diesel pickup trucks have a very urgent need for carbon reduction.
According to the terminal licensing data, the cumulative sales of pickup truck terminals in 2023 will be 33420,000 units (excluding exports, including special pickup trucks and other types of pickup trucks, the same below), a year-on-year increase of only 11%, but in 2023, new energy pickup trucks will shine and become a bright spot in the pickup market.
According to the terminal licensing data, the cumulative sales of new energy pickup trucks in 2023 will be 7,499 (including pure electric and hybrid models, the same below), an increase of nearly 2 times compared with 2,522 in the same period in 2022 (197.).0%), outperforming the 2023 pickup**1The growth rate of 1% is nearly 1959 percentage points.
Data**: Terminal card information.
From the perspective of the market, there are two main reasons why new energy pickup trucks can outperform pickup trucks.
First, the continuous promotion of the "dual carbon" strategy and the intensive introduction of new energy vehicle incentive policies by the state. From the perspective of macro strategy, new energy vehicles are the only way to implement the concept of green and low-carbon development. At present, the new energy of pickup trucks has good technical conditions, user acceptance is getting higher and higher, and a number of favorable policies for new energy vehicles issued by the state have played a positive role in promoting the electrification of pickup trucks.
Second, a number of new energy pickup trucks were launched last year, such as the ** plug-in hybrid models Shanhai Cannon PHEV and HEV released by Great Wall Pickup in April last year, and the pure electric pickup radar RD6 entrepreneurial version released by Geely in April last year. The launch of these new energy pickup trucks provides strong product support for the sales of new energy pickup trucks in 2023.
At present, the radar RD6 still occupies the majority of the sales volume of the new energy pickup market, and the pure electric pickup market only has the radar RD6, a native pure electric platform pickup, and there is no four-wheel drive model that pickup truck users are most concerned about. It is believed that after the official launch of the radar horizon, this situation will be improved, and the sales of new energy pickup trucks are expected to increase further.
It is reported that in terms of extreme control, the radar horizon not only has 7 driving modes to meet the needs of driving in various road conditions, but also voice switching, which is more convenient. It is equipped with an intelligent all-terrain feedback system, which can intelligently adjust the torque distribution of the four wheels to achieve millisecond-level instantaneous response to the target torque, allowing users to confidently control whether it is in ice, snow or muddy road conditions. In addition, the maximum external discharge power of 21kw on the radar horizon will also allow users to say goodbye to outdoor electricity anxiety.
On the whole, even if electric pickup trucks are unlikely to replace diesel pickup trucks in a short period of time, they are in line with the general trend of industry development. The market performance of electric pickup trucks in 2024 is still worth looking forward to.
Would you choose to buy an electric pickup? Welcome to leave a message to discuss.