**: Sina Entertainment.
In recent years, it is no longer uncommon for domestic entertainment female stars to wear haute couture. In a large-scale ceremony last year, 18 female stars wore haute couture to the battlefield, and it became commonplace to exchange two sets of haute couture for a grand ceremony.
By this year, the female star and Gao Couture seem to have developed more connections. Just three months have passed in 2024, Di Lieba has already put on seven sets of haute couture, not only changing two sets of haute couture a day, but even wearing haute couture to record variety shows, and directly using haute couture on non-grand red carpet occasions.
Gaoding seems to have a little "down" meaning nowadays, and the previously unattainable Gaoding has now become ubiquitous, is this phenomenon healthy? What do people in the industry think of "high-end frequency"?
01 What is haute couture.
Haute couture refers to haute couture, derived from the French haute couture, born in the mid-19th century, and was the earliest dress of ancient and modern court ladies in Europe.
Gaoding has developed to the present, and it is divided into three parts.
The first is "full membership". The brands that can be divided into are generally French brands, also known as "Parisian thoroughblood". There are only 16 officially certified official members in the autumn and winter of 2023, and the familiar Chanel and Dior are among them.
Gui Lun Magnesium interprets Chanel 2019 Fall/Winter Haute Couture.
The second is "overseas members". The difference between it and "full membership" is that it is a non-French local brand, and the female celebrity is especially beloved by Elie Saab, a brand from Lebanon.
Liu Yifei interprets Elie Saab 2023 Fall/Winter Haute Couture.
The third is "Guest Member". "Guest membership" originally did not exist, and it is said that it was started to save the haute couture industry, which was in decline in the 90s of the last century. However, there are still very few brands that can make it to this list, and there are only 17 brands officially released for autumn and winter 2023, such as red carpet regulars Zuhair Murad.
Yang Mi interprets Zuhair Murad 2022 Fall/Winter Haute Couture.
The division of haute couture is strict, largely because haute couture is a product of serving the nobles and ladies of high society. The brand will not consider the economic cost when making high timing, so it is high and will not be mass-produced and sold. Many haute couture products are unique, which is one of the reasons why noble ladies and celebrities maintain their figure, they like to spend a lot of money on haute couture, but if the figure is out of shape, it is difficult to wear haute couture tailored for them.
At present, the most famous haute couture buyer is the former first lady of Qatar, Sheikh Moza, she is known as "the world's most valuable haute couture collector", it is said that there are countless haute couture in her wardrobe, and in 2021, Dior at the Qatar Kai Exhibition, Sheikh Moza provided nine sets of private haute couture collections for Dior's top VVVIP customers, adding luster to the entire exhibition, which shows how powerful her wardrobe is.
Wearing haute couture is as easy as breathing for Sheikh Moza, so she never seeks to wear the best, but chooses clothes that suit her or are memorable.
On the opening day of the 2022 World Cup in Qatar, when everyone thought that Sheikh Moza would appear in the most luxurious haute couture clothes, she chose the Prada 2007 S S instead.
In fact, this dress has a story. In 2010, Sheikh Moza wore this outfit to Qatar's bid for the World Cup, and in 2022, she wore the same outfit to the opening ceremony of the Qatar World Cup.
From Sheikh Moza, it is not difficult to see the attitude of high-class ladies and celebrities towards haude couture, they will not blindly pursue haute couture, let alone wear haute couture forever, haute couture is just a dress for them, and they will only wear it in the right scene. Probably because they have too much, they have a very peaceful attitude towards Gaoding.
But the relationship between celebrities and high-end is not so simple.
02 Those things between stars and haute couture.
Do you know who was the first celebrity in Asia to wear haute couture?
The answer is Anita Mui.
In addition to being an excellent singer and actress, Anita Mui is also a fashion icon with her own style. When everyone didn't have much pursuit of ** style, Anita Mui had already begun to infiltrate her own fashion attitude in ** production.
In the "Bad Girl", Anita Mui appeared in a retro and modern purple satin dress, and the exaggerated necklace around her neck made her personal style more prominent.
In Flaming Red Lips, she continued the exaggerated accessories and wore a studded bandeau at the same time, which was very avant-garde at the time.
At that time, there was not much integration of stars and fashion brands, singers' performance costumes were generally made by familiar designers, and most of Anita Mui's classic looks at the concert were made by Liu Peiji, Liu Peiji can be said to be one of the people who know Anita Mui best, and he made a lot of classic looks for Anita Mui, including a one-piece that can highlight the proportions of the body to the greatest extent.
Time came to 2001, the big event in the fashion industry at that time was John Galliano as the design director of Dior, and the fashion he participated in the design made Dior elegant and some charming, which was very consistent with Anita Mui's fashion style, so Anita Mui was particularly fond of Dior during that time.
But it was not easy for celebrities to wear Dior, and Dior had hardly collaborated with Asian artists in those days. At that time, Anita Mui's agent approached Peter Cheung, the head of public relations at Dior Asia Pacific, and expressed Anita Mui's willingness to cooperate with Dior.
Peter Cheung couldn't take the lead in this matter, so he had to keep writing emails to the French headquarters, first conveying Anita Mui's wishes, then briefly describing Anita Mui's talent and influence in Hong Kong, and attaching Anita Mui's previous classic styling ......wrote many emails back and forth and expressed sincerity many times, and the French headquarters relented to cooperate with Anita Mui.
Dior has an "inspection period" for Anita Mui, the purpose is to see if Anita Mui can really support the brand tonality, it is said that after two seasons of inspection, Dior has a real recognition of Anita Mui.
In 2002, Anita Mui held "Extreme Dream Concert", when she was already suffering from cancer. As if they wanted to present the most perfect performance at the end of their lives, Anita Mui's team had a bold idea - to wear haute couture at concerts.
It was unprecedented for a singer to wear haute couture to hold a concert, not to mention the top stars in Asia, and even the top Hollywood stars at that time almost no one could lend haute couture, which shows how difficult it is to carry out this matter.
In order to help Anita Mui fulfill her wish, Peter Cheung contacted the French headquarters again, but he didn't expect that this time the contact was extremely smooth, and the Dior French headquarters promised to lend Anita Mui haute couture, and it was three sets of haute couture. So far, Anita Mui has become the first artist to wear haute couture at a concert, and the first artist in Asia to wear haute couture.
From the cooperation between Anita Mui and Dior, it is not difficult to see that it is difficult for celebrities to wear haute couture at first, even if they have status, popularity and influence, they need to be submitted layer by layer and declared many times.
Anita Mui undoubtedly cut a fashion opening for all celebrities, and everyone realized that celebrities can also wear haute couture when they stand on stage, and haute couture is no longer exclusive to high-class ladies and celebrities.
From 2002 to 2024, in the past 20 years, more and more celebrities have worn haute couture, and the high threshold behind haute couture has gradually become one of the symbols of star influence.
In 2021, Zhang Xiaofei jumped to the front line with "Hello, Li Huanying", which drove her fashion resources, not only wearing big-name ready-to-wear, but also wearing high-end couture.
Zhang Xiaofei cheered on the day he wore Gaoding, and once appeared on the hot search, because in the eyes of many people, a star wearing Gaoding proves that his career has touched the ceiling. In this process, many people also learned about the brand Ralph &Russo through Zhang Xiaofei, and it can be said that a win-win effect has been achieved between the high-end brand and the star.
But what appears with it is the phenomenon of "haute couture flood", we can see celebrities wearing haute couture on the red carpet, holding concerts in haute couture, recording variety shows in haute couture, participating in activities in haute couture, and making blockbuster movies in haute couture ......Gaoding seems to be everywhere in the entertainment industry.
03 Industry insiders look at the flood of high-end couture.
For the phenomenon of "haute couture overflow", we interviewed designers, fashion bloggers, @wenbo big designers, who analyzed them from a professional point of view.
wenbo big designer believes that the relationship between the brand and the star is a mutually beneficial relationship, the star needs the dress, and the brand needs the **. However, at present, the phenomenon of "high-end overflow" does exist, which can be divided into two levels.
One is the flood of quantity, a grand event can have more than a dozen or even twenty sets of haute couture looks.
Wenbo big designer said that at this stage, it is the basic configuration to change two sets of looks for one event, and there are four sets of looks for one night, one set of departure styles, one set of main red carpet styles, one set of infield styles, and one set of interview styles. And this process is not limited to domestic entertainment, European and American celebrities attend the same event, the difference is that the focus of the European and American entertainment circles is "whether it looks good or not", and domestic entertainment pays more attention to "whether it is high-end".
Another level has to mention the singularity of aesthetics. Many celebrities wear haute couture, but the style is similar, just like many domestic entertainment female stars are bound to fairy skirts, they all look the same, and after watching it for a long time, there will be a sense of fatigue, which will make people feel "the same type of haute couture is overflowing".
Xiao K took off his high heels on the Cannes red carpet and became a hot topic for a while.
Why are more and more celebrities wearing haute couture? Why do fans like to emphasize the number of haute couture worn by their idols?
Wenbo said that the fundamental reason is that many people do not have their own understanding and ideas about fashion.
* In the decade, the interaction between the entertainment industry and the fashion industry could still lead at the public level, and now many celebrities are just following the trend. Many female celebrities can't see what personality she has at all, and at the same time they pursue a flawless image, and at the same time, a set of clothes is suitable for A, B and C, so the number of unlocked couture and the order of wearing haute couture have become the simplest quantitative standards. ”
In the early years, Guan Zhilin appeared in the classic style of Jacky Cheung's concert.
wenbo also mentioned the most commonly mentioned "first wear", "super season", "sealing", "top luxury", "official claim" and "top treatment" ......As well as whether the photographer followed the whole process after the star entered, whether he participated in a private family banquet, etc., he said that there is almost no corresponding foreign language translation, and similar words and words are ridiculous flaunts for laymen in the eyes of fashion people, and the louder you shout and the higher the data, the more embarrassing it is.
It's puzzling how a celebrity who should have been a simple job in a nice outfit has now become one of the highest achievements in his career. "After all, do you really think these things have anything to do with fashion? @wenbo Great Designer couldn't help but ask a rhetorical question when he said this.
In the eyes of @wenbo great designers, it is easier for celebrities with distinct personalities and outstanding shining points to choose a style that suits them. He mentioned Li Yuchun, who wore the Rick Owens 2024 Spring/Summer collection to Weibo Night at the beginning of the year, "Rick Owens is a very avant-garde style among independent designer brands, and this style is very suitable for Li Yuchun, even if it is not high-end, it is eye-catching." ”
Michelle Yeoh is also a star highlighted by @wenbo great designers. After winning the Oscar, Michelle Yeoh wore haute couture at events of all sizes, and it was a very heavy haute couture, and these clothes were also very brilliant with the charm of Michelle Yeoh after years of precipitation, "From a fashion point of view, I like to see the different beauty shown by women of different ages!" @wenbo big designer said.
In the face of today's fashion environment in the entertainment industry, @wenbo designer chose to summarize it with a song, Britney Spears's "toxic", "Toxic!" ”
Epilogue. More than 100 years have passed since Charles Frederick Worth became the first haute couture designer, and fashion and haute couture have changed dramatically, and it has become no longer exclusive to a certain type of people, and it has even become a common word for ordinary people.
Change is always "double-edged", fashion brands have gained ** and also got the public**, we can't judge whether this is good or bad, the only thing we can do is to be pushed by the times.
The number of times female celebrities wear haute couture is increasing, and the number of brands is also increasing, in this process, whether to re-examine "haute couture", examine the suitability of haute couture and the star's own temperament, seems to have become a question worth thinking about.
Human beings always like all good things, but "beauty" is not just on the surface, if a person's experience and charm can support a high-end or give a deeper interpretation of high-end, it is also a kind of beauty worthy of pursuit.