The newly revised Measures for the Administration of the Express Market (hereinafter referred to as the "New Express Regulations") will come into force on March 1, 2024. Among them, the provision that "enterprises engaged in express delivery business shall not confirm the receipt of express mail on behalf of the user without the consent of the user, and shall not deliver the express mail to the express terminal service facilities such as smart express boxes and express service stations without authorization" has become the focus.
Zhao Xiaomin, an expert in express logistics and CEO of Guanshuo Capital, told reporters that the difficulty of door-to-door delivery stems from the explosive growth of express delivery business in the past ten years, and multiple factors such as express fees, business models and first-class wars are intertwined, forming a systemic problem, and the relationship between couriers, outlets and headquarters is gradually tense, and the focus of contradictions has shifted from the end to between couriers and users. Now it is urgent for companies to return to their roots, change the way they do business, and respect the market and customers.
Gao Peijie, a lawyer at Beijing Jingshi Law Firm, told reporters that from a legal point of view, unless the consumer has authorized the situation at the time of purchase, the consumer's consent to sign for and deliver the place must be obtained. The relevant provisions of this heated discussion belong to the management and duty of care that the express company should bear for the delivery items, and there is no situation that is detrimental to the interests of the express company.
The promulgation of the new express delivery regulations clarifies the obligation of couriers to inform users when delivering goods, solves the problem of whether to deliver goods to the door, and has positive significance for standardizing the development of the express delivery industry and protecting the rights and interests of users.
Regarding the express delivery service terms that have attracted attention in the new express delivery regulations, Zhao Xiaomin said: "This is not the first time that it has been proposed, as early as 2018, the "Interim Regulations on Express Delivery" has relevant provisions; It has been more than two years since the "Measures for the Administration of the Express Market" was publicly solicited in January 2022 and now officially implemented, giving express companies enough time to prepare. ”
The industry generally believes that the implementation of the new express regulations is both an opportunity and a challenge, and only when all parties continue to temper and optimize services in practice, and truly implement the new regulations, can we find a balance of interests.
Zhao Xiaomin said that focusing on the requirements of high-quality development of the industry, the implementation of the new express delivery regulations aims to promote the improvement of the express delivery industry in terms of market positioning, business model, green development, social security system and other aspects.
In fact, before the implementation of the new express delivery regulations, there are express delivery companies adhere to the service concept of home delivery, although there are differences in distribution fees and other aspects, but the service model of these enterprises is still worth learning. Under the new regulations, the express delivery industry has upgraded its services one after another, revealing the determination and investment in volume services.
On March 4, rookie logistics insiders told reporters that "sending the front call, home delivery" is the standard service that the company has always adhered to, and launched a star courier incentive, good service, was rated as a monthly five-star courier, each month can get 1100 yuan to 1200 yuan rewards, so that couriers "work hard, work more". "We have strict service tracking to ensure the quality of fulfillment. In the future, we will continue to provide high-quality express services in combination with the requirements of the new regulations. ”
On March 4th, Jingdong issued an announcement saying that on the basis of the existing ninety percent of third-party goods free shipping, further optimize the free shipping rules of the open platform, for the remaining nearly 10% of third-party goods, by the end of March, the maximum full 59 yuan free shipping (special goods, except for remote areas), not only can a single product be free shipping, but also support the same store goods to make up a single free shipping. The reporter learned from insiders close to JD.com that improving the uneven service in the past and bringing users a simpler and more deterministic service experience is one of the core logics of continuing to promote service upgrades.
In the eyes of industry insiders, the new express delivery regulations have just been implemented, and it will take time for both enterprises and terminals to adapt, and the specific impact is expected to take more than a month to see.
Zhao Xiaomin suggested that express companies should provide diversified products and a variety of service formats. On the one hand, when the user places an order, it is clear that there is no free shipping, or set mandatory conditions when free shipping, and the choice is completely handed over to the user, and the user can decide whether to use the express service independently; On the other hand, it is necessary to increase the income of couriers and give greater incentives to outlets and couriers. This also means that the business mode of the enterprise should undergo a fundamental change, that is, from the headquarters as the center to the market and network as the center, and truly tilt towards the user and the end.
Zhong Lanan, a senior partner of Beijing Jingshi Law Firm, told reporters that the main purpose of the new regulations is to protect the legitimate rights and interests of consumers, and enterprises should actively cooperate with the new regulations and improve their treatment and income while increasing the workload of couriers.