At present, the financial industry is facing a new turning point and a period of opportunity.
Industry experts said that with the advent of the era of financial stock, challenges such as declining customer stickiness, high customer acquisition costs, and lack of risk control capabilities have become increasingly prominent, and the extensive marketing and business strategies of the past are unsustainable. How to build a refined and intelligent marketing system, efficiently reach incremental users, and revitalize high-quality existing customers has become a top priority for financial institutions.
According to the "Overall Operation of the Payment System in the Fourth Quarter of 2022" released by the central bank, the number of credit cards and credit cards in use in China in the fourth quarter of 2022 totaled 79.8 billion, down 028%, which is also the first time in recent years** that credit card issuance volume will continue** to 7 in Q1 20239.1 billion, down 084%。
In fact, with the development of Internet technology and the in-depth application of financial technology means, in the context of the homogenization of financial products, it has become the focus of the sustainable development of financial institutions to build a strong full-link marketing system, build an intelligent marketing system based on accurate user identification, and realize the marketing of suitable products or services to the right users at the right time and through the right channel.
As a digital marketing platform for technology and finance, Connected Digital Intelligence is committed to providing digital precision marketing solutions for financial institutions and Internet platforms in a productized way, helping customers achieve digital transformation, improve operational efficiency and enhance user experience.
Internet Digital Intelligence believes that building a three-dimensional portrait of customers, broadening online reach channels, creating an intelligent marketing model with risk control front, and building a "modular, component-based, and service-oriented" digital marketing platform are important components to promote the digital transformation of finance.
In order to help the digital transformation of financial institutions and break through the barriers of unclear user portraits and poor channel reach in the marketing process, Internet Digital Intelligence uses big data, data mining, machine learning, federated learning, privacy computing and other technologies to create a digital precision marketing solution integrating full-process risk control, anti-fraud management, and precise operation.
The solution can provide full-link services such as user demand insight in the early stage of security and compliance, accurate customer portrait drawing, scenario reach channel expansion, risk control management and later user operation, and can be connected to the digital precision marketing platform in a timely manner according to the business difficulties and business architecture of financial institutions and Internet platforms, so as to realize full-link and full-cycle marketing services such as existing user activation and precise customer expansion, and help enterprises reduce costs and increase efficiency.
It is worth paying attention to,The digital precision marketing solution of interconnected data supports the use of big data, artificial intelligence, cloud computing and other technologies to efficiently sort out the existing users of cooperative institutions, stratify the existing users, and then realize conversion through various contact methods such as manual telemarketing, AI outbound calls and SMS, so as to guide the sleeping users in demand to enter the product application entrance, thereby improving the marketing conversion rate. Taking a private bank as an example, after accessing the Internet Digital Intelligence Precision Marketing Platform, 10w+ sleeping users were activated, and the product sales rate increased significantly.
At present, the global financial industry has entered a "data-driven" intelligent era, and how to make safe and efficient use of data to promote digital and intelligent transformation is a major issue faced by traditional financial institutions. In the face of the surging wave of digitalization, Connected Digital Intelligence will adhere to customer-centricity and technological innovation-driven, and gradually build full-dimensional service capabilities of intelligent insight, intelligent marketing, intelligent decision-making, and intelligent risk control, and continue to help financial institutions in digital transformation.