Spraying the ideal mega like a coffin, the 315 can't manage the water army, and it is becoming more and more rampant!
Since last year, the word "volume" has been in the limelight in the automotive industry, from various press conferences to social **.
The competition is becoming increasingly fierce, but at present, the most eye-catching thing is a first-class competition.
The highly anticipated Ideal MEGA was officially launched on March 1, but it encountered an unexpected ** storm. The saying that "MEGA is shaped like a coffin" spread rapidly on the Internet, and some people even maliciously P pictures, placing the word "Dian" in the back of the car, and a row of MEGA in the parking lot was photographed with a "netherworld effect".
In the face of this sudden and malicious attack, the Auto Business Review conducted an in-depth report on March 3 with the title of "This kind of car ** field is disgusting". The article interviewed a number of industry insiders, and the response was strong, and the number of messages far exceeded expectations, which shows that this incident has attracted widespread attention in the industry.
It is not difficult to find from industry exchanges and readers' comments that there are generally three main types of people who are the initiators of this incident:
One is those who really feel that the shape is like a coffin and openly express their opinions, among which there are many people who add oil and vinegar and P Tubo eyeballs;
the second is people who have a negative attitude towards Li Xiang himself and the ideal corporate culture, and they believe that Li Xiang's backlash this time is caused by his frequent criticism of his peers;
The third category is the cyber nuisance that everyone knows - the water army.
Although there is no conclusive evidence, many feedbackers and readers have said that in the context of such a blockbuster product, companies with traffic, and controversial topics, the participation of the trolls is almost inevitable. They are like acne that is difficult to eliminate under the gorgeous coat of the automotive industry, which flares up from time to time, bringing great pain to the victim company.
A year ago, at the 315 party, the phenomenon of cyber trolls and its dangers were discussed, and law enforcement agencies also cracked down on them. However, a year later, the phenomenon of trolls is still rampant. So, can the automotive industry completely eradicate this cancer that has plunged the entire industry's leading environment into chaos?
In this regard, an unnamed industry person reluctantly said: "The fundamental reason why the water army is difficult to eliminate is that every enterprise hates it, but it is inseparable from it." It's like the cinema effect, as long as one company uses the water army, other companies will be in a state of passive beating if they don't use it. The end result is that every family has it, every family uses it, and it becomes a mess. And as competition intensifies, the moral bottom line is getting lower and lower. ”
In short, this is a classic model of mutual harm, in which no one is immune. When Auto Business Review asked employees of several automakers for their views on the troll issue, most chose to avoid or were reluctant to go into details. A few people reminded reporters to pay attention to the commonalities and differences of various enterprises: "It is true that there are water armies, but there are still differences in the practices of different enterprises." Some companies unscrupulously attack competitors, and there is almost no bottom line at all; Some companies only do defensive work and do not take the initiative to hack friends. ”
The Leap C10, which has just been launched recently, seems to have suffered a similar situation. There is news that there is a lot of negative information on the Internet about the collapse of ** and APP due to too many chargebacks in Leap C10. However, the fact is that centralized ordering leads to system downtime. "As soon as our C10 was launched, there were a bunch of words on the Internet that there were too many chargebacks, which collapsed ** and APP, which is completely upside down. Leap said.
In addition, there are also certified car owners in the circle of car emperor and zero run C10 riders, posting: "Unsubscribing is just someone doing it." I saw that someone ordered seven c10 in different stores, and then all of them were refunded as soon as they were released. It can be seen that the water army business has expanded from simple post attacks to more fields such as booking and returning cars.
At the same time, you can also see in the circle of car enthusiasts, such as "Are you satisfied with the price of the Leapmotor C10?" Dissatisfied. *There are many reliable ones", "wait and see for another 1 week, if it doesn't work, I'll mention it" and other messages with obvious characteristics of the water army's words. These comments often explicitly disparage one brand or product while praising another, without giving a specific reason. This kind of information is extremely misleading to the average consumer.
As this unhealthy trend intensified, some bigwigs in the car industry finally couldn't bear it anymore and stood up in person. At the "2023 World Internet Conference Wuzhen Coffee Club Car Night Talk" held in November 2023, Wei Jianjun, chairman of Great Wall Motors, suddenly bombarded friends and sailors in the roundtable dialogue session, and his words were fierce and even burst into foul language.
He said: "We are also studying our friends, who are making things out of nothing every day. They do have a good grasp of the logic of the internet. What Audi buys its powerToyota, buys its technology, this investment, that invests you, in the end, what he also deserves. He also accused some friends of using the trolls to carry out malicious attacks and slander competitors, which is very bottomless and dirty. He believes that this kind of behavior has seriously affected the healthy development of the automotive industry and calls for everyone to resist it.
In short, the automotive industry needs a healthy and just environment to support its continued development and innovation. All enterprises and individuals should abide by business ethics and social responsibility, and participate in market competition with integrity and professionalism. At the same time, we also expect industry organizations, law enforcement departments and all sectors of society to work together to take effective measures to combat and curb the phenomenon of cyber trolls, and create a good environment for the healthy development of the automotive industry.