Hot Engine Plan Li Auto's MEGA model can be described as deep after its launch.
On March 1, after the ideal MEGA was listed, there were many statements on the Internet that "MEGA is shaped like a coffin", as well as the word "lay" on the rear of the MEGA car, and a row of MEGA in the parking lot were "gloomy".
At present, Li Auto has also begun to fight back against this matter.
A notice letter of complaint from Li Auto to a platform was exposed on the Internet, complaining that some users maliciously "P mapped" Li Auto's new MEGA model, and pasted the words "Den" and "New Energy Funeral Car" on the body, which seriously infringed on the product image and brand reputation of Li Auto, and infringed on Li Auto's right to reputation.
Ideally, the relevant content of a certain platform is required to be deleted.
But the incident may not be as simple as it seems.
There is also a possibility that competitors deliberately did it - to touch the dark.
In addition to film and television dramas, similar cases have also appeared in reality.
At that time, Iveco vans were popular in China, and the competitors could not find the north, and the competitors were very headaches, just like the ideal car that is now popular with friends.
Then, the competitor came up with a trick to buy a number of Iveco vans out of their own pockets, and then sold them to local funeral homes at low prices as "hearses".
Since then, there have been Iveco with the word "funeral home" on the road, coupled with competitors adding fuel and vinegar and malicious spreading, over time, Iveco has been labeled as a "hearse" by many consumers.
At the same time, Iveco's main position is in the southern region, especially in Fujian, Guangdong and other places, which pays more attention to feng shui, and then the vehicle ushered in a sharp decline in sales.
In addition to this case, when Wang Laoji fought Jia Duobao, the salesmen of both sides also did similar outrageous things.
There are also Huawei and ZTE, etc., which I will not say specifically.
The business war is the best method, and it is the "water army" that rushes to the front line. As early as a year ago, at the 2023 315 party, CCTV had the phenomenon of online trolls, and law enforcement authorities cracked down on it.
Today, the cancer of the industry's leading environment is still there.
At the "2023 World Internet Conference Wuzhen Coffee Club Car Night Talk" in November 2023, Wei Jianjun, chairman of Great Wall Motors, publicly bombarded friends and water armies.
I just want to say that for the network, we should carefully screen and evaluate objectively to avoid being led to rhythm.
Two things that are completely unrelated to each other, forcibly linked together by "likeness", may be "either stupid or bad".