To be honest, for the A-class SUV market, the launch of the Song PLUS Glory Edition is definitely a disaster. It is hard to imagine that this god car, which has long been the sales champion of the A-class SUV and plug-in hybrid SUV market, can directly come to the 120,000 level. The question is, compared with the same level of joint venture fuel SUV, what is the competitiveness of the Song PLUS Glory Edition? Next, let's take stock together.
The first point: in the name of the champion, the glory debut
If you use one word to describe Song Plus, it must be the Triple Crown! That's right, it comes from the champion brand BYD, and won the sales championship in multiple segments in 2023, and has the choice of 800,000 users and the champion reputation of more than 50% of the car purchase referral rate. With the launch of the Song PLUS DM-i Glory Edition, it will be lowered to 120,000 yuan, which greatly reduces the threshold for car purchase compared with Honda CRV, Veranda, Ruige, Ruifang and other joint venture brand models of the same level, so that consumers can have their favorite models at a lower cost.
The second point: increase allocation and reduce prices, and further improve competitiveness
Compared with the reduction and price reduction operations of many joint venture fuel vehicles, the BYD Song PLUS DM-i Glory Edition is not kind, but very kind. For example, in order to lower the threshold for car purchase, the Song PLUS DM-i Glory Edition has added a 71km luxury model with a high entry-level configuration, and the price is only 12980,000 yuan, which will be lowered to 120,000 yuan. The debut of this car is quite timely for users who do not need too long pure electric range, after all, the 71km luxury model is just right.
In addition, while continuing to maintain a high appearance, the Song Plus DM-i Glory Edition is equipped with Dilink intelligent network connection system, driving recorder, cloud service APP intelligent remote driving, automatic dual-temperature air conditioning, 6 airbags, direct tire pressure monitoring system (digital display), mobile phone NFC car key, front double-layer soundproof glass, 18kW DC charging port, touch wide-angle panoramic sunroof, 19-inch aluminum alloy wheels, electric rear back door, 12There are more than 14 standard equipment in the whole series, such as a 3-inch full LCD dial and VTOL mobile power station function.
There is one thing to say, the increase in configuration and price reduction fully demonstrates the excellent product strength and high-quality driving comfort and intelligent experience of Song PLUS DM-i Glory Edition, which can be described as very kind.
The third point: electricity is lower than oil, and it kills all sides with comprehensive strength
Song PLUS is known for its product power "comprehensive balance without shortcomings", with the "lower electricity than oil" in the cost of car purchase, as well as higher product value and use experience than fuel SUVs of the same level, and lower use costs, it is definitely a disaster for joint venture SUVs of the same level.
Looking deeper, from the "same price of oil and electricity" at the time of listing to the current "electricity is lower than oil", the Song PLUS Glory Edition model directly cut into the hinterland of the joint venture brand compact SUV market and opened the "bloody war" mode. Specifically, BYD transforms the advantages of new energy technology into product advantages, bringing lower costs to users, and the average cost per kilometer of more than 8 Song Plus DM-i users is less than 0$2. And this, put on the joint venture fuel vehicle, is absolutely impossible to achieve.
Of course, there is a better car experience than the same level of joint venture fuel vehicles, Song PLUS DM-i can not only provide a driving experience comparable to pure electric models, but also bring a comprehensive range of more than 1,250 kilometers with full fuel and full power. Coupled with a lower threshold for buying a car, let's ask, how does this call a joint venture fuel SUV? It is not a comprehensive transcendence, but a full-dimensional crushing.
The fourth point: car purchase recommendation, there is always one suitable for you
In order to meet the needs of users for daily pure electric commuting, the Song Plus DM-i Honor Edition has launched three versions with a pure electric range of 71 km, 110 km and 150 km. So, for consumers, how to choose? The suggestion is that the commuting distance in the town is short, and the price is 12The 71km version of 980,000 is economical and has a very high quality-to-price ratio; The commuting distance in Ayutthaya is long, and the price is 14The 980,000 110km flagship plus is more cost-effective, and it is very convenient to charge once a week, saving valuable time; Of course, if you have a higher budget and want to pursue higher quality and longer battery life, spend an extra 10,000 yuan and choose the price of 15The 980,000 150km flagship PLUS has a better driving experience and an overall improvement in the car experience.
ev said:
What is "electricity is lower than oil"? Not only to have a lower cost of buying a car and using a car, but also to have a better value and experience. To put it bluntly, only when we can achieve an ultra-high quality-price ratio can we dare to shout "electricity is lower than oil". Therefore, I believe that with the same champion strength and stronger advantages, the Song PLUS Glory Edition model will definitely be able to penetrate into the hinterland of the joint venture SUV to deal a fatal blow to it. In my opinion, the era of joint venture SUVs may come to an end. Let's wait and see!