Beijing Business Daily (Reporter Guo Binlu) Recently, Bawang Chaji's stores in Shanghai fully implemented the "Nutritional Choice" logo, becoming the first tea brand in the country to use a nutritional grading system.
The "nutritional choice" label for this trial is formulated by the Shanghai Municipal Center for Disease Control and Prevention, with reference to domestic and foreign standards, considering the distribution of beverage nutrients and the beverage intake of the population, according to the content of non-dairy sugar, non-sugar sweeteners, saturated fats and trans fats in the beverage, and the classification is from A to D, and the recommendation degree is decreasing. The "Nutritional Choice" label helps consumers quickly understand the comprehensive nutritional information of beverages and choose low-burden beverages, so as to meet the demand for tea consumption that is "refreshing, low-burden, and healthier with sugar control".
It is understood that at the end of 2023, Bawang Chaji will actively respond to the construction of the nutrition and health guidance project organized by the Shanghai Municipal Health Commission and apply for the "Nutrition and Health Guidance Pilot Project". With the selection of Bawang Tea Ji as one of the first batch of pilot units for nutrition and health guidance (freshly made tea) in Shanghai, it marks the establishment of health tips for sugary beverages in Shanghai, and the in-depth expansion of the tea industry in the field of ready-made and ready-to-sell.