Beijing Business Daily (Reporter Guan Zichen Wu Qiyun) On March 2, the one-stop service platform for domestic RV life - RV Life Home officially announced its entry into the RV exhibition business, and will further improve the layout of the RV industry chain by building the RV exhibition brand.
It is reported that the first exhibition of the RV Life Home series will be unveiled at the Nanjing Olympic Sports Center on April 12. In the future, a series of exhibitions will be held in Beijing, Wuhan, Chengdu and other places.
Yang Songbai, general manager of RV Life, said at the scene that due to the lack of unified specifications and quality control, the quality of many exhibitions is uneven, and some exhibitions are expensive but lack of systematic publicity, resulting in the investment of enterprises is not proportional to the return, and the opportunity to expand brand influence and attract potential customers is missed. RV Life chose to lay out the RV exhibition business at this time, aiming to build an efficient bridge for RV manufacturers and visitors.
Zhang Wei, general manager of RV Life Exhibition Sales Company, said that compared with the single form of traditional exhibitions in the past that charged high exhibition fees, RV Life Home has also innovated and launched a "free exhibition" model, which will help industry startups greatly reduce the cost of participation.
At the same time, the exhibition will implement "one exhibition and one theme", and during the exhibition, special meetings will also be held to invite industry experts, business representatives, and car friends to jointly promote the future trend of the industry and promote the RV lifestyle.
Yang Songbai also said that the exhibition held by RV Life Home this year is expected to attract 50-60 manufacturers to participate, and it is expected to cover hundreds of manufacturers in the next 3-5 years. It is hoped that through the exhibition, the upstream and downstream resources of the RV industry will be opened up, and the benign development of the industrial chain will be promoted.