The original intention of the program is to respond to the high-quality development strategy of the national economy during the "14th Five-Year Plan" period, stimulate the entrepreneurial spirit and brand innovation vitality, and enhance the international competitiveness of Chinese brands.
With the slogan of "Promoting China's Quality and Witnessing Quality China", CCTV's "Quality China" program selects enterprises or brands with social responsibility, active innovation and entrepreneurship, outstanding contributions to regional economic development, and outstanding achievements or rapid development in the three major industries of high-tech industry, service industry and agriculture, comprehensively tells the entrepreneurial stories of Chinese entrepreneurs in the new era, and records the growth of China's high-quality brands.
In September 2022, Pengrun was honored to be a high-quality brand representative of hotel consulting enterprises in the hotel and cultural tourism industry, and was invited to be a guest on CCTV's "Quality China" program for interview recording. Renowned host Liu Cong spoke with Ms. Luo Bingqing, Founder of Pengrun, and Dr. Han Zhiguang, Chief Technology Officer, to talk about Pengrun Hotel Consulting and Asset Management.
It came into being and took advantage of the trend. It is the slogan of Pengrun at the beginning of its establishment.
Since its establishment in 2018, Pengrun has been working hard to better serve local hotel owners, management companies and stock assets, which is also the original intention of Pengrun.
When talking about the main services of Pengrun, Ms. Luo Bingqing said that after several years of hard work, Pengrun has established a full chain of hotel investment, financing, construction, management and withdrawal services, and in the process of service, Pengrun has also been supported by many customers and partners, which has also made Pengrun quickly become a first-line consulting company in the hotel segment. In addition, Peng Run aspires to become a top think tank in the local hotel industry, and the research team and data team established and led by Dr. Han Zhiguang have made many innovations in business models, research models, and database establishment. As a result, many of our clients and partners have also given Pengrun the reputation of a research-based consulting firm.
Dr. Han Zhiguang said that research-intensive consulting companies are the goal set by Pengrun in the entrepreneurial stage, and the basic research in the industry is still very weak, and if the development of the entire industry is to be promoted, it is necessary to strengthen the basic research of the industry. Every year, Pengrun invests a lot of energy in R&D work and publishes a large number of research reports, which not only consolidates Pengrun's own consulting capabilities, but also provides a more scientific and forward-looking decision-making basis for Pengrun's customers.
During the dialogue, Ms. Luo Bingqing said that Pengrun focuses on developing strategic line business, aiming to combine the development trend of the macro environment with the actual situation of the hotel industry, help everyone connect the macro, meso, and micro, think about the future development and strategic layout through different levels, and apply it to various demand points and service points in the whole life cycle.
Ms. Luo Bingqing said that Pengrun hopes to help more hotel assets to increase and maintain their value in the future, and help more hotels turn losses into profits or help them achieve innovative operations by doing a good job in each hotel consulting service. In addition, Pengrun also hopes to help more cultural tourism projects achieve the goal of sustainable development, and also hopes to help rural revitalization and fulfill Pengrun's mission and responsibility as a local hotel consulting company.
In the future, Pengrun will further improve and improve the hotel asset management service chain and solutions, establish a more mature industry database, insist on becoming bigger and stronger professionally, do a good job as a local brand, and embark on a new ladder with the industry.
Luo Bingqing, Han Zhiguang CCTV "Quality China" program interviewLink to the first online exhibition version.
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