On the morning of March 5, the second session of the 14th National People's Congress was held in Beijing, and Premier Li Qiang made a "** work report" at the conference, which reviewed the achievements made in 2023, including a GDP of more than 126 trillion yuan and 12.44 million new urban jobs; C919 large aircraft, large cruise ships and other major domestic equipment put into operation; The production of new energy vehicles accounts for more than 60% of the world's total; Grain production reached a new high; The installed capacity of renewable energy has historically surpassed that of thermal power. At the same time, he stressed that the environment facing development this year is still the coexistence of opportunities and challenges, and it is necessary to enhance confidence and confidence, adhere to bottom-line thinking, and respond to risks and challenges. For 2024, the report puts forward the main expected targets, including GDP growth of about 5%; More than 12 million new jobs were created in urban areas; Household consumption increased by about 3%, etc., and clarified the work tasks, including the issuance of ultra-long-term special treasury bonds, the implementation of structural tax and fee reduction policies, and the formulation of future industrial development plans. In addition, the report also emphasizes the tasks of vigorously promoting the construction of a modern industrial system, developing digital education, and strengthening national defense construction. From the perspective of the wine industry, in this comprehensive "** work report", there are many aspects that are good for the wine industry in the future work tasks: structural tax and fee reduction policy: ** will continue to implement structural tax and fee reduction policies, focusing on supporting scientific and technological innovation and manufacturing development. This is a positive signal for the wine industry, because tax cuts and fee reductions help reduce business costs, enhance the profitability and competitiveness of enterprises, and thus contribute to the healthy development of the wine industry.
Promote consumption upgrading: **A series of measures will be taken to promote consumption upgrading, including increasing residents' income and optimizing the consumption environment. This will help increase consumer demand for high-quality alcoholic products and promote the development of the alcoholic industry in the direction of high quality and high value-added.
Support the development of the digital economy: We will vigorously develop the digital economy and accelerate the process of digital industrialization. This is also an opportunity for the wine industry, as digitalization can bring more efficient sales channels, more precise marketing strategies, and better service experience to the wine industry.
Strengthen the protection of intellectual property rights: ** will strengthen the protection of intellectual property rights and crack down on infringement and counterfeiting. This is very important for the wine industry, because alcohol products often have high intellectual property value, and strengthening the protection of intellectual property rights will help maintain the market order of the wine industry and protect the legitimate rights and interests of enterprises.
Promote the integrated development of domestic and foreign trade: ** will promote the integrated development of domestic and foreign trade, and promote the formation of a new pattern of comprehensive opening up. This will help the wine industry to expand the international market and enhance the international competitiveness of the wine industry.
Cultivating new consumption growth points such as 'trendy products' of domestic products: "China Liquor Industry" noted that the policy orientation of "cultivating new consumption growth points such as 'trendy products' of domestic products" in the "Work Report" not only emphasizes the importance of domestic products, but also points out the necessity of cultivating new consumption growth points. As we all know, liquor, rice wine and other liquor are the essence of traditional Chinese brewing, and the oriental terroir in the field of wine and Ningxia, Xinjiang and other "Chinese producing areas" have also continued to attract extensive attention from international counterparts in recent years.
The cultivation of domestic "trendy products" means that consumers' recognition and acceptance of local brands will gradually increase. In the past, many consumers may have preferred to choose well-known foreign brands of alcoholic products, but with the continuous improvement of the quality of domestic products and the enhancement of consumers' sense of identity with local culture, more and more consumers will begin to pay attention to and choose domestic brands of alcoholic products. This provides a huge market opportunity for liquor companies to attract more consumers by improving product quality, innovating product design, and strengthening brand promotion.
The cultivation of new consumption growth points means that alcohol companies need to continue to innovate to meet the diverse needs of consumers. With the improvement of living standards and the change of consumption concepts, consumers' demand for alcohol products is also changing. They pay attention not only to the taste and quality of the product, but also to the cultural connotation of the product, the packaging design and the fit with their own values. Therefore, alcohol companies need to keep up with the trend of the times and meet the diverse needs of consumers by developing new products, launching new flavors, and creating personalized packaging to win market share.
This statement means that in the future, the cultivation of domestic "trendy products" will also give certain policy support and guidance. For example, it may increase the publicity of local brands to increase the popularity and influence of domestic products; At the same time, policies may be introduced to encourage consumers to buy products from local brands. These policies and measures will provide more development opportunities and policy support for liquor enterprises, and help them better explore the market and expand their brand influence.
Strengthening the guarantee of foreign investment services and building the "Invest in China" brand means that China will further improve the investment environment and provide foreign investors with more fair, transparent and affordable investment conditions. This includes simplifying the approval process, optimizing the policy environment, and protecting intellectual property rights.
The "Invest in China" brand means that China will strive to create a positive, open and inclusive investment image, and demonstrate its attractiveness and advantages as an investment destination to the world. It includes publicizing China's investment policies, investment environment, successful cases, etc., to improve the awareness and influence of the "Invest in China" brand. It also shows that China will actively participate in global economic cooperation and promote the construction of an open world economy. This includes strengthening investment cooperation with other countries and regions, and jointly promoting global investment liberalization and facilitation. As an important investment direction, alcoholic products will also gain development opportunities in the new round of cross-border investment. This will bring greater market opportunities and space for the accelerated return of imported liquor after the epidemic and the "internationalization" of Chinese liquor.