This March can be regarded as a dark March for all joint venture brands. BYD "does not talk about martial arts" took the lead in the first battle, Qin plus and destroyer 05 probed to the beginning of the word 7, and also shouted that electricity is lower than oil, which caught a lot of fuel car companies off guard.
Langyi Xuanyi can speak, and most of the night has to sit up and shout "No, it's sick!" Last year, a consensus could be reached that oil and electricity were at the same price, but this year it was suddenly backstabbed. Moreover, BYD's "blunt knife kills", one day announced the news of a blockbuster model price reduction, while the lethality is extremely high, the "insult" is also very strong. According to this rhythm, BYD's product line is so rich that it has to be announced for more than half a month a day, which is a rhythm that makes all joint venture car companies not want to fall asleep.
If the Qin plus and destroyer 05 at the end of February were just hors d'oeuvres, then in March, BYD gradually enlarged its moves. The double flagships of the Han and Tang dynasties that have appeared one after another, have entered the price range of less than 170,000, the seal has entered the market segment within 150,000, and Song Plus has entered the 130,000 rangeSold from 980,000 yuan, open the lore clearance mode! (It is estimated that for a long time, competing products will have a shadow when they see the three words of the glory version).
Compared with Song Plus, Song Pro seems to be a little unattractive, but its strength should not be underestimated. In 2023, Song Pro will come up with nearly 210,000 cumulative sales data, contributing a large part of the strength to the Song family. From the perspective of positioning, Song Pro is also slightly lower than Song Plus, which is reflected in **. The two cars were originally intended to differentiate themselves through differences in details such as design and **, and then work together to seize more market share. So far, the goal has not only been achieved, but the effect is also very good.
So when the Song Plus Glory Edition debuted, ** within 130,000, 12At the same time as the 980,000 starting sales, it means that Song Pro will inevitably follow up and adjust, and the current 10With a starting price of 980,000 yuan, it also played a role in distinguishing the dislocation competition in the market segment, and also brought a great shock to the joint venture car.
Song Pro's price reduction has released at least 3 signals that cannot be ignored.
One is that the meta plus** is worth looking forward to.
As the first choice for many family cars, the sales volume of Yuan PLUS is also considerable. Song pro before adjusting ** 12980,000 and Yuan Plus** are relatively close, Yuan Plus has not yet announced the price of the Glory Edition, but there is no suspense, and the Glory Family Bucket must have its place. And from Song Pro Glory Edition 10980,000**It can be speculated that the Yuan plus Glory Edition should be in the early 110,000s, and Song Plus's 12980,000 also maintain a distinction, so as to form a better dislocation competition.
The second is that the joint venture SUV is having a hard time, and the life will be even worse.
The combination of Song Pro and Yuan PLUS and Song PLUS has seized a lot of share of the old classic SUV models of the joint venture, such as the CR-V and other product terminals that have not reduced the price for 10,000 years, and they have also begun to lower their posture and take out the reduction and sincerity to fight. For example, Toyota and other brands quickly launched new SUVs such as Fenglanda, coupled with the decline in terminals, naked cars in the early 100,000s, which can still attract many consumers.
But all this came out with the Glory Family Bucket, and the good days came to an end. It is foreseeable that when Song PRO** enters the early 100,000s, bringing better design and car experience, as well as configuration and car cost performance, the joint venture SUV will not only be sad now, but will not be too good in the future. Models led by the Fenglander bear the brunt, and the share and sales will inevitably be affected and affected.
Third, it will become the norm to buy a joint venture SUV for less than 100,000 yuan.
In this ** battle of BYD, although the joint venture car is passive, it has to respond. Because this is a life-and-death battle related to survival and status, it is a family foundation, and only car companies with large-scale production and cash flow can stay on the table. Therefore, even if it is a loss of money, joint venture car companies have to follow up the pace of price reduction.
For consumers, it is good news, and there will be a day when less than 100,000 can buy a joint venture SUV. It is still a model headed by Highlander, under the premise that the product power and warranty policy and the cost of the car cannot be spelled by the model led by Song Pro, it can only make a fuss about the cost of buying a car, and the follow-up Fenglanda and other model terminals will inevitably make adjustments and follow-ups, **concessions, it is very likely that the comprehensive discount will remain below 100,000 naked cars all year round**, or even lower, to make up for the lack of product power, in order to achieve long-term development.
In the face of stronger product power and lower car purchase costs, the position of joint venture cars in the A-class car and A-class SUV segment has been constantly challenged and disintegrated. The mainstream track has also begun to realize the transformation of oil to electricity, and the debut of the BYD Glory Edition model has catalyzed the acceleration of this transformation process, and further accelerated the pace of survival of the fittest, so that more weak models can continue to stay, and provide consumers with more high-quality options, which is the gospel of consumers and the nightmare of joint venture cars.