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Jinshiyuan product price adjustment notice: stop receiving orders, ** impact interpretation.
Daily consumption news: On February 29, it was reported that Jiangsu Jinshiyuan Wine issued the "Notice on Adjusting the National Border Opening Orders and ** System", starting from February 29, it will no longer accept orders for the National Margin series, and from March 1, the five generations of the National Margin will begin to raise prices. The production cost of the four products, the four openings, the folio and the single opening have all increased by 20 yuan bottles, 10 yuan per bottle, and 8 yuan per bottle. The notice proposes that all localities and regions should simultaneously increase terminal supply, product retail, and bulk procurement. In addition, the national edge line 4 implements a quota system, and its planned quota is the factory ** at that time, and the non-planned quota is based on the factory ** at that time, plus 10 yuan bottles. There has been no response to this news so far.
Headquartered in Jiangsu, Jinshiyuan, as a leading enterprise in the Suzhou liquor industry, has launched a fierce competition with Yanghe in the province.
The national yuan, the current world, and Gaogou under the current world yuan, mainly occupy about 80% of the market share. Today's world is dominated by wedding banquets, and Gaogou is dominated by light bottles. There are three main grades of "Guoyuan" products, 300-600 "K series" is to lay a solid foundation, 600-600 "V series" is to improve profitability, 100 yuan + "elegant series" is to make up for the gap in ordinary prices.
According to industry estimates, the total amount of the liquor industry in Jiangsu is about 60 billion, and the current life is only less than 8 billion, with only a 15% share.
This year is the time when Jinshiyuan enters the 100 billion level, and Jinshiyuan also announced its sales performance for fiscal year 2023, which is estimated to be 100500 million yuan, an increase of 27 over the same period last year41%。
Since 2011, although the overseas sales revenue of Jinshiyuan has been growing, its share in China is only 5-7%. According to the 2022 annual report of Jinshiyuan Company, the current market share of Jinyuan Liquor in various provinces is 9339%。In the first half of this year, Jinshiyuan achieved a total of 54 operating income nationwide9.8 billion, an increase of 27 over the same period last year36%。Overseas operating income was close to 493.9 million, which still did not exceed the unit figure.
Jinshiyuan believes that there is still a certain potential for development in China, and will continue to work hard to expand market share. Starting from 2022, Jinshiyuan has successively launched a set of strategies for foreign markets, and determined the strategy of adopting peripheralization and branding, focusing on the best lines, core products and core customer groups.
In the first half of this year, the growth rate of the provincial market will reach 4042%。Hu Yuewu, vice president of Jinshiyuan, recently said that before 10 billion yuan, the company's main energy and funds were placed in China, but after 10 billion yuan, the company will accelerate its expansion.
In addition, Jinshiyuan has also increased the promotion of the brand. According to the company's financial report data for the third quarter of 2022, the company's sales in the first quarter of 2022 were 147.6 billion, compared with the same period last year**5851%, this is because of the company's performance in the first half of this year, the continuous improvement of sales and customer training, as well as the company's increased publicity.
As of today, the stock price of Jinshiyuan is 598% to 537 yuan per share, with a market value of 67.4 billion.