Review The man complained about the barber shop "too dressed", the 40-square-meter shop all had microphones, and the haircut all relied on acting skills
——Preface·]—
Do you have hair clipping shame? I just don't want to go into a shop with luxurious decoration and hairdressers dressed up in various exquisiteness?
There are many people in life who are reluctant to approach this kind of shop, and if you walk in, you will find that there are several barbers in the small shopThe communication between them does not rely on normal speech, but on the transmission of words with microphones
A young man in Shanxi once complained about this phenomenon, and his complaint also resonated with many netizens, so what did he say?
——The man complained about the haircut phenomenon.]—
The man said that the current barber shop is a bit "too pretended", after all, the store is so big that customers should sit down and wait for the barber to come and cut their hair, but they don't do it
They will give customers a warm welcome as soon as they walk through the door, by shouting loudly with the microphone, but obviously the shop is so big, you can hear it in a normal voice, but these barbers do it too much.
In addition, the man also complained that the whole hair-cutting process is too cumbersome, generally speaking, men's hair-cutting takes very little time, and they took more than an hour to complete what can be completed in ten or dozens of minutes, and the man jokingly called this process "a play that accompanied them for 1 hour".
Although these complaints sound humorous and funny, many people have indeed experienced this phenomenon in real lifeApparently customers just have to sit down and be served, but these barbers have to do some superficial work to prolong the time to prove their skill
And the moment this spit was released, it sparked heated discussions among many netizensThey also said that they had the same or similar experience, and the man's complaint was also very accurate
——The consumer trap of the barbershop.]—
Imagine we're going to cut our hair, and we see a pretty good one on the side of the street and walk inAfter entering, someone would come up and ask if there was a reservation, but we could only answer no, and then the other party would ask if they wanted the manager or the director to cut their hair
But we don't understand the difference between the two, but we can also know that if the store manager wants to cut the hair, it will definitely cost more, so we can only retreat to the second choice of the directorIn fact, except for the store manager, all the barbers are called directors!
After realizing this, we couldn't help but feel a little deceived in our hearts, but since we had already sat down, we could only wait quietly for someone to come to serve, and after a while, the so-called director would come to our side.
After that, the director will comment on the customer's hair, but most of the comments will say that the customer's hair quality is not good, or the hairstyle is not appropriate, and so onand then ask if you need to add some treatments or hairstyling.
And the customer is willing to pay this money for the sake of beauty, and then the director will serve the customer, and they will deliberately behave slowly and meticulously when servingIn this way, the customer can feel that the money is well spent, but in reality the barber is just doing useless work
After the service is completed, the director will also ask if there is a need for a card, so that the hair cut can be discounted laterThe customer also applied for a card based on the principle of affordability, but when he returned home, he would find that there was not much discount
As a result of this process, the customer's wallet is empty, and the barbershop has a lot more income, and people are reluctant to enjoy these so-called "services" anymoreAfter all, people just want to cut their hair and don't want to empty their wallets for it
——Netizens are hotly discussed·]—
Netizens also expressed their dissatisfaction with this phenomenon in the man's comment areaSome people said that the 40-square-meter shop has a microphone to spread the word, which is really unnecessary
Some people also said that they don't know why they all call the barber a teacher, but has he achieved teaching and educating people? In that case, why do you call yourself a teacher? This kind of title is probably self-appointed
In addition, many people say that the current barber shop is by appointmentEven if there are no customers in the barbershop, they will say that they cannot provide service, and they must make a reservation in advanceOtherwise, there will be no time, and customers can only look for another store.
In fact, the real haircut does not need these bells and whistles at all, you only need to cut a suitable hairstyle according to the customer's intention after washing the customer's hairMost barbershops nowadays are doing the best of what they want, but what their customers need is not being fulfilled at all
Since this phenomenon is so common, some people are now more willing to go to that kind of mom-and-pop shopAfter sitting down in this kind of shop, you can receive all kinds of services, they don't sell all kinds of products and services, they only get a haircut according to the customer's needs.
They may talk to you during the haircut but never say how your hair is doing, and the whole process takes very little time, usually in less than half an hour
And this kind of store is often clearly priced, and they don't overcharge based on the length of your hair and other reasonsIn this way, customers no longer have to worry about the phenomenon of sky-high prices, and can accept the service with peace of mind.
Then here is an introduction to some common routines in barbershops, which we can learn carefully to avoid spending more money in the future.
——Common routines in barbershops·]—
Some customers choose the store manager to serve in line with the principle of high consumption and high service, but in fact, the store manager is not fixed, and the store manager's technology may not necessarily pass
There is also a phenomenon in barber shops that call barbers teachers, as if this can make customers feel that they are enjoying high-end serviceSome shops will also give the barber a proper name that sounds more high-end, so that you can naturally overcharge at the checkout
There is also a widespread phenomenon of "pretending" in these stores, and the word teacher will be added to the name, and the usual communication also relies on microphone communication, which is basically doing useless work
Some shops still have unclear prices, although they claim that different barbers charge different fees, but in fact, those so-called high technology are just a pretense to coax peopleIf the customer chooses the best barber, he will also enter their trap.
These are common routines in barbershops, and many customers are still deceived by such routines, so you must keep your eyes peeled when choosing a barbershop and don't fall into these traps.
——Conclusion·]—
In addition to the barbershop, we can often see a variety of marketing routines in life, these routines are all trying to empty the customer's wallet without exception, we must pay attention to prevention.
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