When you meet 100 riders on the road and ask them what they need most, each rider may say something different, but maybe 99 riders will say that they are more or less surrounded by anxiety.
Running on time, hoping to deliver orders on time is anxiety; In the face of a family, it is anxiety whether the money earned is enough to support the family; Doing this job day after day, it seems that touching the bottleneck as soon as you reach out is also ...... anxiety
Ele.me has released = "Blue Rider Development and Security Report", this "report" involves the research on the future planning of riders, the research on the willingness of riders to be promoted, and the research on the willingness of riders to transfer jobs.
For a long time, the profession of rider has been discussed in the context of the gig economy, flexible staffing, and other employment issues.
It can be a part-time job to make money, or it can be a transitional ...... to accumulate "the first pot of gold".But it doesn't seem to be linked to "career development", and it's rarely noticed - do riders need careers too? What kind of "career development" do they need?
Is being a rider equivalent to "lying flat" professionally?
According to the 50,000 rider surveys, nearly one-third of riders want to stay in the industry, and more than four out of ten riders deliver food while looking for other job opportunities to stay in the city.
At the same time, the survey shows that 53% of the riders are willing to be promoted, 21% hope to be promoted to the distribution station manager and captain, 24% hope to be further promoted to the service provider distribution manager and city manager, and 8% of the riders expect to grow into the president of the logistics service provider in the future. In addition, more than half of the riders are willing to change jobs, and food delivery operations and merchant development managers are the positions that riders most want to change.
People whose physical bodies are always running on the road cannot lie down mentally.
How to make this group of people who are struggling to earn a living not anxious? The core actually includes these three aspects:
First of all, you need to have a bottom line in the moment.
Cang Liao knows etiquette, food and clothing are enough to know honor and disgrace, this sentence will never go out of style.
Most of the riders are young adults in their prime years, and they are also the breadwinners of the family. Putting aside the most basic salary, safety, and insurance to talk about rider protection, it is also a castle in the air.
Remuneration must be paid on time and in full; The hard work of running a single should be proportional to the harvest; There is a basis for personal safety, and we will not be tired due to excessive timeliness requirements; In case of illness or accident, there is insurance to pay for the contribution; ......
These are actually mandatory questions for food delivery platform companies. Answering correctly on the platform doesn't mean how well you do it, but missing the question is unqualified.
This is also the reason why the state has repeatedly issued documents. The "Guiding Opinions on Safeguarding the Labor Security Rights and Interests of Workers in New Employment Forms" jointly issued by the Ministry of Human Resources and Social Security, the State Administration for Market Regulation, and the All-China Federation of Trade Unions further reiterates these "must-answer questions": it is necessary to clarify the responsibility for protecting the rights and interests of workers and make up for the shortcomings in the protection of workers' rights and interests.
How has the platform done over the years? In Ele.me's "Report", it can be seen that in addition to the four basic items of safety system, rule setting, labor remuneration guarantee, and employment compliance with laws and regulations, it also covers the "elective items" of health care, communication mechanism, welfare care, equipment support, and cultural activities, with a total of 9 aspects.
For example, in terms of health care, in addition to requiring 100% of platform riders to be insured by commercial insurance, the platform provides serious illness assistance for the riders' families, and the "Blue Rider**" provides grants for the children of difficult riders' families. In terms of coping with occupational fatigue and psychological pressure, the platform has not only set up a 7*24-hour psychological counseling hotline, but also piloted a continuous delivery of orders for more than 4 hours, "the system will issue fatigue prompts, and no orders will be dispatched within 20 minutes".
These signals are welcome and gratifying. Our current discussion of rider protection has moved away from the basic issue of "migrant workers asking for wages". In addition to the most basic required questions, the higher-level personal needs of riders are being paid attention to, and are being taken care of with a richer system and mechanism.
Riders want not to be anxious,Second, long-term development is needed.
Like the hot new "top stream" Gu Ailing, she will definitely not be anxious. This is not only due to her current achievements and abilities, but also because she is still so young, has a lot of good times, and there are so many possibilities that can be realized in the future.
Why is the rider community anxious? A big ** is also in the cognition of many people: the job of a rider is tired and has not accumulated, and it will not last long.
Everyone thinks that "it won't last long", so I can go to ** in the future? Can I count my running orders in the past few years as experience? When I'm too old to run, will I still be able to find a job? Is it a waste of time for me to continue to run orders now, and should I find another job?
If you are always uncertain about the future development, you will not be able to get rid of your anxiety.
Therefore, after having a basic guarantee, what the platform, the market, and the whole society need to do most is to open an upward channel for the next step in the rider's career.
In Ele.me's "Report", we see that in the past year, 1,877 riders have been promoted to station captains, and more than 10,000 blue riders have signed up for "online delivery driver" training. In the past three years, some riders have been promoted to station manager, regional manager, and Shanghai city manager year by year through personal efforts.
These are particularly good new signs for the industry, showing that the rider's path is not a "career ceiling", but that there are still more possibilities.
We hope that these good development stories are not isolated cases, let alone "survivorship bias". It is a set of career mobility mechanisms that are gradually formed with the gradual precipitation of promotion mechanism, qualification recognition, systematic training, and market consensus. It is a "broad road" with expectations.
Perhaps, not everyone has the same family background, talent and growth environment as Gu Ailing, but everyone needs to have the opportunity and soil to do their best in life. This is where the fairness of social operation lies.
One last thing I want to say,Behind the absence of anxiety also comes from the control of each person's life and lifestyle.
With the expansion of food delivery platforms and the high demand for delivery services in the post-epidemic era, a sufficiently complete privatized rider system has been derived, which connects with order platforms such as Meituan, Ele.me, and Douyin, but is not confined to a single catering delivery, and is a delivery system that can deliver everything. In addition to the clear path planned by the platform, the riders can turn around and devote themselves to the entrepreneurship of the delivery industry, relying on the privatized rider system to form their own delivery team, without leaving the familiar delivery industry and not being imprisoned by the limitations of the platform.
I believe that the future of riders is not anxious.