Pros and cons of manual placement of FB ads

Mondo Technology Updated on 2024-03-06

FB manual delivery:

It requires a lot of labor costs, and a professional pitcher team needs to manually set up, monitor and adjust the advertising to manually manage a large number of creative audiences, which is more troublesome to manage, and it is impossible to estimate the best combination of creative audiences, which affects the advertising effect.

It takes a certain amount of time and money to prepare resources before launching, and you need to purchase an account, open a virtual card, prepare a homepage and cloak, etc.

Manual feedback data and market monitoring are incapacitated, resulting in missed opportunities.

The delivery process requires cumbersome steps and a long delivery time.

Let's take a look at how to create an ad with your account ready for your homepage and a virtual card

To create an ad, first we click on the green Create button.

Let's set up the conversion analogy – name your campaign (custom) – and continue.

Edit your campaign and configure your ad budget: Ignore the A B test for now, scroll down to optimize your campaign budget, set a daily budget, and use a cost cap for your bid strategy. Cost caps have more freedom than bid caps, allowing you to maximize results within your controllable costs.

Next, configure Ad Group - Pixel (Tracking Ads.

Click Continue, no installation is required after successful creation**, click [Return to Continue] and the following will appear.

Then copy the pixel ** to the background of the independent station, and the ad delivery data can be tracked.

Then set up shopping.

Set your audience (interests, languages).

Save the set audience.

The rest of the options are just by default.

Then publish the ad.

Create footage.

That's the basic content setup for your Facebook ad account, and then you're ready to publish.

In addition, businesses that have placed advertisements know that advertising accounts are easy to be blocked due to some materials, copywriting and other problems.

This is the whole process of manual delivery, which requires a lot of preliminary preparation and more complex manual delivery, and there is no way to deliver ads in batches, so if the advertising is fully automatic, such as using some FB automatic delivery tools, such as Yuri Gai, etc., what are the advantages?

Xiaobai can be placed directly, the operation is simple, and a large number of advertisements can be placed in batches in two minutes.

There is no need for any preliminary preparation, no need for an account or a virtual card, and you can start investing with a recharge budget without bearing the cost of your account.

Intelligent algorithms can be used to test the best combination of audiences and creatives more accurately, thereby improving the accuracy and conversion rate of ads.

4.The built-in ad optimization function can automatically optimize on the basis of real-time monitoring of ad performance, and automatically adjust the daily consumption amount of ads and the number of ads delivered.

Real-time data analysis: The system can monitor the advertising performance in real time and track various advertising indicators, including click-through rate, conversion rate, cost, etc. This helps to identify problems and take action in a timely manner.

Audience targeting optimization: Analyze your audience and automatically adjust your ad targeting to target the audience most likely to convert, which can help improve your ad delivery performance.

Budget allocation: Automatically allocate more of the advertising budget to high-performing ads within the budget set by the client, reducing the cost of inefficient ads or even stopping them from serving, and avoiding wasting advertising costs.

Let's take a look at the full process of automated delivery.

As a first step, we can create a campaign directly.

The second step is to fill in the corresponding information.

Select the type of ad you want to run, including sales, app, traffic, messaging, leads, and more.

Fill in the name of the campaign, set the budget, select the start time and end time of the campaign, and then directly optimize the settings, such as your CPA, AR, and PR directly optimize and detect ads, and then set the action button, select the account homepage, and then add the corresponding audience and delivery time to directly enter the next step to add copywriting materials.

On the "Ad creative" page, select the copy material for your ad, which can be either a creative or a creative. **The material needs to add a cover, otherwise a random frame in the ** will be taken as a cover. After adding it, we click Next to enter the "Landing Page" page.

In the "Landing Pages" page, select the Facebook Pixel sharing pixel, select the landing pages landing page information, and select the offers product page information. Depending on the actual situation, you can select single or multiple landing pages or product pages (for diversion).

Once the settings are complete, click Save and a campaign series will be created. The system will automatically start advertising according to the budget and set parameters, and the system will combine the ad copy and materials to generate multi-angle ad creatives. Instead of checking accounts yourself, the system tracks your ad performance 24 hours a day: watch your ads' click-through rates, conversion rates, and other key metrics.

Identify optimization opportunities: Use your data to identify issues with your ads and make improvements. Improve ad ROI: Continuously optimize for higher ROI.

All in all, automatic delivery can replace 90% of the delivery work, which can make advertising simpler, more efficient, and more accurate, but don't rely on it all the time, or keep trying to deliver better ads yourself.

Related Pages