At the beginning of the new year, BYD relied on the Glory Edition to make an all-round attack on the screen in the car rim and started an attack battle of "electricity is lower than oil". What kind of confidence made BYD just start the joint venture fuel car?
BYD's annual sales reached 3.02 million units last year, becoming the sales champion in the domestic market and the global new energy sales champion. BYD is now far ahead in the new energy market, and for every three new energy vehicles sold, one is BYD.
BYD can become the champion of China, and even the world champion. The layout is one of the reasons for this, occupying the first-mover advantage. As early as 2008, the first new energy vehicle, the BYD F3 DM, was launched, and in 2022, the complete vehicle business of fuel vehicles was decisively canceled.
BYD's investment in R&D is increasing year by year, with nearly 10 billion R&D expenditures, and R&D expenses will reach 24.9 billion in 2023. BYD has more than 90,000 engineers, and continues to export industry-leading technology and consolidate the moat of BYD's technology.
BYD continues to improve its product matrix, in addition to the well-known Dynasty and Ocean, brands such as Denza, Yangwang and Equation Leopard have also gradually improved and launched products. From household to luxury, it basically covers various categories of models, providing users with diversified choices.
BYD will win the sales championship in many models in subdivisions in 2023, including star models such as Yuan Plus, Song Plus, and Qin Family.
With the blessing of the global sales champion and the gradual success of the overseas market layout, the brand value of BYD has been steadily improved. BYD has become the official full-game partner of Euro 2024, the first Chinese car brand to cooperate with the European Cup.
In the fourth quarter of 2023, BYD's pure electric sales will also surpass Tesla, occupying the top spot in global electric vehicle sales. In the future, BYD will continue to use BYD's full firepower to let Chinese cars go overseas and make cars around the world electrified.