In the turbulent science and technology circle, a piece of news has aroused widespread attention. Dangdang founder Li Guoqing publicly shouted to Lei Jun, CEO of Xiaomi Group, in a recent paragraph**, and expressed his views on the pricing of Xiaomi cars that will be launched soon. Li Guoqing said bluntly, hoping that Lei Jun can "pay attention to the point", adhere to the cost performance to the end, and bring a car that is close to the people and has superior performance for the majority of rice fans.
Li Guoqing's words undoubtedly dropped a bombshell on the upcoming Xiaomi car. He clearly put forward his expectation range - 15 to 200,000 yuan, and stressed that Xiaomi cars should not take the high-end route and compete with brands such as Weilai in the market. He said bluntly: "Don't think about 400,000 or 500,000 things, let Weilai Li Bin think about it." ”
This point of view quickly sparked heated discussions from all walks of life. On the one hand, some people support Li Guoqing's view, believing that Xiaomi, as a brand that has always been known for its cost performance, should also continue this tradition in its automotive products to bring benefits to consumers. On the other hand, some people think that Li Guoqing's expectations are too idealistic, after all, the automotive industry has high research and development costs, and Xiaomi Auto may need higher pricing to support its quality and technological innovation if it wants to stand out in the fierce market competition.
In fact, Xiaomi Auto has attracted much attention since the establishment of the project. According to multiple sources, the launch of Xiaomi Auto SU7 will be held at the end of March, and the price will be officially announced at that time. And Lu Weibing, president of Xiaomi Group, also said previously that the research and development of Xiaomi cars has cost a huge amount, covering multiple markets from entry-level to luxury. This statement seems to imply that Xiaomi cars may have multiple price points to meet the needs of different consumers.
However, Li Guoqing's shouting undoubtedly brought some pressure to the pricing strategy of Xiaomi Auto. As the head of Xiaomi Automobile, how Lei Jun weighs cost performance and market positioning will be a matter of concern.
In this pricing turmoil, we can't help but think about a question: Is there a contradiction between cost performance and quality innovation? As an emerging force, how can Xiaomi Auto find its own position in the fierce market competition? It is to take the high-end route, pursue technological innovation and quality excellence; Or stick to the cost performance and bring benefits to the majority of consumers?
Xiaomi's pricing strategy is not only related to its own market performance, but also reflects the development trend of the entire automotive industry to a certain extent. With the continuous growth of the new energy vehicle market and the increasingly fierce competition, automobile companies need to pay more attention to the cost performance of products and market demand while pursuing technological innovation. Only in this way can we be invincible in the fierce market competition.
In addition, Li Guoqing's shouting also aroused our attention to the rice noodle group. As loyal fans of the Xiaomi brand, rice fans undoubtedly have very high expectations for Xiaomi cars. They hope that Xiaomi Auto can continue the fine tradition of the Xiaomi brand and bring them a car product that is both affordable and practical. Therefore, Xiaomi cars also need to fully consider the expectations and needs of rice fans when pricing.
Of course, we should also look at Li Guoqing's shouting rationally. As a business person, his views may be subjective and personal. The pricing strategy of Xiaomi Auto ultimately needs to be formulated according to market conditions and the company's own development plan. We expect Xiaomi Auto to give a satisfactory answer at the upcoming press conference.
In this pricing turmoil, we can't help but ask: can Xiaomi cars find a balance between cost performance and quality innovation? Can it meet the expectations of rice noodles while also differentiating itself in the market? There may not be a definitive answer to these questions, but they will undoubtedly be revealed gradually with the release of Xiaomi Auto.
Overall, Li Guoqing's shouting brought a new perspective to Xiaomi's pricing strategy. We expect Xiaomi Auto to find its own position in the fierce market competition and bring consumers an affordable and practical automotive product." At the same time, we also hope that this pricing turmoil will trigger more discussions and reflections on the development of the automotive industry, and promote the development of the entire industry in a healthier and more sustainable direction. Li Guoqing shouted Lei Jun about the pricing of Xiaomi cars