Slowly pacing in the bustling and noisy Shapingba Shanan Street, crossing a dazzling array of food and shops, boarding the overpass, the wide road under the bridge, the traffic is busy, like a colorful river flowing, walking off the overpass, turning left and moving slowly, there is a small shop next to the street lamp under the dimming, quietly waiting for its good friends, open the small door with "Hello, good friend", you can enjoy a warm moment immediately.
Mood Stationery, a stationery store that is loved and recommended by many people. The young people in the business community were fortunate to invite Ms. Lu Shuang, the owner of Mood Station, to share the story of Mood Station with us.
Start a business or go to work
Whether to start a business or go to work is a choice question faced by the shopkeeper Lu Shuang, a young man who is about to graduate from college and enter the society. Lu Shuang chose to start a business and open his own store and be his own boss. Young people always have the energy of a newborn calf who is not afraid of tigers, and they do what they say. With the help of a group of people, the mood post was born.
Lu Shuang recalled the first time he asked the investment manager to sign the contract, and said with a smile: "At that time, the investment manager told us that after signing the contract, don't come to my office to cry after a year, the last one came to my office to cry like this." At that time, I thought in my heart that I would never come to you to cry, and I would accept any result. No one expected me to do it. ”
Unconsciously, the mood Xiaoyi has spent twelve spring and autumn on this street. The other businesses on the street changed back and forth, but the mood post was still there and would continue to open. After staying on this street for more than ten years, Lu Shuang was reluctant and didn't want to leave here.
Starting a business or going to work, this multiple-choice question still bothers many college students. The core reason why most people don't choose to start a business is that they are afraid of failure, Lu Shuang's opinion on this: "Just do it, there is nothing that college students can't afford to lose." Don't be afraid, don't worry about failure. Failure doesn't have to be a failure, it depends on how you define failure. Don't think about the meaning of what you do, as long as you can do it. As Lu Shuang shared, just like no one would have thought that a stamped scumbag would open a stationery store, no one would have thought that she would open this store for so long. If you don't try it, how do you know it's not okay?
It's not just stationery
The process of wandering around the shop is like exploring treasures, and you will find treasures from time to time and bring surprises to yourself.
There are many storage boxes on the table in the middle of the store, and each box is neatly packed with a variety of small things, including one of the characteristics of the mood station, the fire paint seal. The fire paint seal is a form of sealing that is sealed with a point of molten fire paint, dripping on the letter (object), and hardening the front seal to prevent it from being opened. Regarding the service of providing fire paint seals in the store, Lu Shuang said: "I like to play with fire paint seals, and for me, fire paint seals can bring others a sense of ceremony, life needs rituals to embellish, no matter the value of gifts, using fire paint seals is more valuable." "Since many of the customers who come to the store to buy things are for gifts, the offering of fire paint seals adds to the ritual sense of gifts. Moreover, some customers themselves have come into contact with fire paint seals, and will take the initiative to chat with Lu Shuang about some topics related to fire paint seals, exchange experiences and share experiences together. "This is also the meaning of our physical store, which can bring customers a pleasant shopping experience and also gain friends. ”
There are also three Korean authorization letters from South Korea on the table, which are the copyrights in China that Lu Shuang specially went to South Korea to buy from the brand, and only Mood Xiaoyi has the copyright in China. Lu Shuang said: "Customers prefer some niche original products, we just want to bring the best things to customers, which is also one of the differences between Mood Xiaoyi and most other cultural and creative stores." ”
If someone wants to send a postcard, but is struggling to know who to send it to, Mood Station is the best choice. Sending postcards is a unique way for mood inns to communicate with customers, who store their memories here.
The first postcard received by Mood Station was a foreign friend from Lu Shuang, and the friend would send Lu Shuang a postcard every time he went to a place, and Lu Shuang displayed it in Mood Station. Some customers found these postcards and started sending postcards to Mood Post.
Most of the postcards in the current collection of Mood Station are written by students who go to school in this neighborhood, and these postcards are their youth memories, and this postcard is also a bridge between Mood Station and customers.
At the checkout, you can also enjoy another special service of the small store - product packaging. The top wall cabinet and the table in front of the wall cabinet are stacked with all kinds of items needed for packaging. Before you have a finished package, you'll need to choose your favorite wrapping paper, straps, bows, and other knick-knacks. These can be painful things for people with a phobia of choice, because they are delicate and beautiful enough. "In the process of packing the products, the customers will feel very involved when they see the items they have chosen slowly take shape in the hands of the store staff, and put on the beautiful clothes they have chosen. Many customers like to come to the small shop to wrap, and we also welcome everyone to come to the mood post to wrap gifts. ”
Ten years oldDon't change the original intention, and be small with your heart
Mood Xiaoyi is already a ten-year-old store, what has passed is time, and what has not changed is the original intention of the owner Lu Shuang - to let every customer who comes to the store enjoy good service.
There are many stationery stores on the market, and the biggest reason why Mood Station can stand out and be loved by everyone is to treat every customer with heart and meet the various needs of customers within the scope of Mood Station.
In service-related industries, turnover is a common phenomenon, but mood is an exception. In the past ten years, only one staff member has returned to her hometown for personal reasons, and although the employee is gone, she has also introduced her sister to work. In their eyes, the mood post is a place worth entrusting. The mood station is also like their other home, and every customer who comes to the house will be entertained with heart. Mood Station has its own small details, when the customer pays, the staff of the small store will classify and package the goods one by one.
Mood Xiaoyi is located near Nankai Middle School and Chongqing No. 1 Middle School, so most of the people who come to the store are students. Some of the students who came to the store were shy and shy, and would be very nervous to ask some questions. Taking collecting money as an example, some students will ask if we can collect small coins? "Absolutely. Recently, we also sponsored the International Education Week in Sichuanwai and provided free goods as gifts. Every year, students come to the store and ask if they can sponsor it, and we are happy to help them. We also welcome customers to come to our store to wrap gifts, choosing us is an endorsement of our small store. "It is these bits and pieces that get along with customers that move customers, and they will always choose to spend at the mood station.
If a store wants to grow for a long time, especially in today's competitive era, it must understand what it wants and what it will do in the future.
Ten years old store, make small with heart. This is the answer of the shopkeeper Lu Shuang. In the past twelve years, Lu Shuang's only thought is to run this small shop seriously and diligently. Although the current industry situation is not optimistic, because of this, Lu Shuang is more determined, "We must insist more, this is the responsibility to the customers, the responsibility to the sisters in the store, this store is not only my alone, but also everyone." Mood Xiaoyi is not only my youth alone, but also the youth of everyone. ”
In the more than ten years of long-distance running, Lu Shuang said: "Nothing is more satisfying, we are just doing what we want to do step by step, I only need to be responsible for me, I don't have too many requirements, my requirement is to run a small store with my heart." ”
I hope that guests can continue to visit the mood station, if you are very busy, do not have time to come, occasionally passing by Shapingba, be sure to come to our shop, we are here to wait for you. ”
Conclusion
The 21st century is an era of rapid development of science and technology, and PHS and BB machines, which were popular among the crowd in the past, have long since withdrawn from the stage of the times, and no one cares; The ** kiosk that used to be everywhere on the street is long gone, and it seems that it can only be seen in articles and TV dramas described in the past; In the past, everyone loved to write letters to send their thoughts remotely, looking forward to the love sent with letters from afar, but now it has been replaced by QQ, WeChat and other social software. But as Victor Chan wrote in "A Party for All Tomorrow": "Don't forget the scent of ink on the inside pages of the record, the touch of the paper and the wind that comes when you turn it." These things will never be replaced by cold technology. ”
The physical stores represented by Mood Station have their meaning in today's society. The meaning of its existence is temperature and connection, it is to establish contact with vivid and specific people, and to produce a warm story with them, which cannot be replaced online. Lu Shuang and her mood Xiaoyi will continue to insist in the future, continue to write their own stories on the streets of Shapingba Shanan Street, and welcome the arrival of good friends.