The competition for the Spring Festival in 2024 has come to the eighth day, and the winners and losers of the competition of various film companies have basically been decided, among which Jia Ling's "Hot and Hot" directed and acted by Jia Ling won 26The box office of 7.1 billion temporarily ranked first, and Han Han's "Flying Life" won 23The box office of 4.7 billion followed, and these two movies can be described as a double hero. The two films in the second echelon are "Article 20" and "Bear Infested: Reversing Time and Space" directed by Zhang Yimou, and the box office of both movies is about 1.3 billion.
These four movies can be said to have won more than 95% of the box office and film schedule during the Spring Festival, and now that the Spring Festival has passed halfway, it is very difficult for other movies to survive in the cracks, let alone counterattack.
In the face of such fierce competition, three films have chosen to withdraw from the spring file one after another, and they will meet you again with rescheduling. The first is "Let's Shake the Sun Together" directed by Han Yan and starring Peng Yuchang and Li Gengxi, as early as the fourth day of the Lunar New Year, it was withdrawn due to unsatisfactory box office, and the producer said that there was a major mistake in the selection of the schedule, which lived up to the hard work of the creators, and will be changed to March 30 to meet you again.
Recently, two more movies have been officially announced to be withdrawn, one is the animated film "Huang Pi: The God of Wealth Cat", and the other is "Mr. Red Carpet". said that after careful consideration, he will re-select the schedule and meet you again.
It is reported that "Mr. Red Carpet" is joined by Ning Hao and Andy Lau, with a total investment of up to 2600 million, high hopes were placed on before the release, but I didn't expect to encounter Waterloo, since the release on the first day of the Lunar New Year, the box office in 7 days is only 80 million, and in the face of the gradually compressed film schedule and the impact of competitors, I can only choose to change gears.
Some netizens ridiculed Andy Lau, saying that Andy Lau couldn't bring the box office, it was simply box office poison. In fact, the failure of "Mr. Red Carpet" at the box office has little to do with the actors. Xiaohai thinks there are two reasons.
First, the theme is too niche and detached from the masses, "Mr. Red Carpet" mainly satirizes the struggle for fame and fortune in the entertainment industry, and the main audience is mainly some viewers who pay attention to the entertainment industry, which is relatively simple. Moreover, it is not a family movie, so it does not have an advantage in the Spring Festival file. Although Dong Yuhui once helped him promote, he also predicted that the theme of "Mr. Red Carpet" would not prevail and might be cold.
Second, the quality of the "Mr. Red Carpet" movie is still good, and the reputation is also very good. However, from the very beginning, there were very few films scheduled in the theater, and it was either morning or early morning, which made many audiences who went to this movie give up because of the screening time.
Third, compared with other movies, the publicity of "Mr. Red Carpet" is also relatively Buddhist, before the release of the movie, Xiao Hai saw the film's publicity in Dong Yuhui's live broadcast room, and it was not until the first day of the Lunar New Year that Xiao Hai could see scattered publicity on the Internet. And for the highlights of the movie, it seems that it is almost impossible to see.
What is completely different is that Jia Ling's team's promotion of "Hot and Hot" can be described as full firepower, since a month ago, Jia Ling revealed in a long letter that **100 pounds, the film team has been crazy about marketing it**, and it has been hot searches almost every day. After the movie started, Jia Ling appeared, was interviewed, and participated in the roadshow, which can be said to be all-round.
Objectively speaking, the first wave of audiences who rushed into the cinema to watch "Hot and Hot" were actually not for the movie itself, but for Jia Ling**. And the theme of "Hot and Hot" is also more pleasing to the audience than "Mr. Red Carpet". She mainly encourages women to love themselves hard, not to be defined, to break through themselves, and to add a passionate and happy ending, which is very in line with the Spring Festival file**.
Therefore, although the quality and reputation of "Mr. Red Carpet" are not inferior to "Hot and Hot", "Hot and Hot" benefits from: "Jia Ling's audience popularity" + "100 catties" + "all-round publicity" + "pleasing theme", even if there are many flaws in the quality of the movie, it still won the first place at the box office during the Spring Festival. It can be said that Jia Ling has won hemp.
And the second director who won the hemp is Han Han, "Flying Life 2" directed by Han Han, Han Han won a double harvest at the box office with the audience base of the first part, 100% content, and a more humorous and bloody plot.
Regarding the withdrawal of many films such as "Mr. Red Carpet" from the Spring Festival file, many netizens believe that it is a smart choice to avoid the edge of strong opponents and choose a suitable time to release them. But some netizens think that it is useless to change the schedule, except for the Spring Festival file, the number of moviegoers at other times is very small, and it has been released for eight days, and the main ending of the movie will be on the Internet, and the audience will lose its freshness.
Some netizens speculated that "Mr. Red Carpet", "Let's Shake the Sun Together" and "Huang Pi" have all been withdrawn, so will "Bajie: Canopy Nether", which has a box office of only 3.3 million in eight days, be withdrawn.