For brand owners, it is crucial to protect the stability of the product and brand image. The following are some methods for controlling the price of e-commerce platform stores:
Establish a first-class supervision mechanism: within the brand, it is necessary to establish a first-class supervision mechanism, formulate a clear first-class policy, and conduct training and guidance for merchants to ensure that merchants understand and comply with the first-class policy.
Strict contract management: When signing a contract with a dealer, clarify the best policies and cooperation rules, and agree on the corresponding penalty measures. Ensure that dealers abide by the agreement and do not sell at random prices.
Monitoring and identification: Use the "Brand Guard" monitoring and retrieval software to establish a special monitoring system to monitor and analyze the products of e-commerce stores in real time. Through data analysis and algorithms, we can identify abnormal behaviors and discover random sales in a timely manner.
Tracking and punishment: Once the sales behavior is discovered, take punitive measures in a timely manner, such as deducting rebates (rewards), suspending cooperation or terminating cooperative relations, etc. At the same time, the malicious mispriced sellers are tracked and recorded for follow-up processing.
Regular inspection and spot checks: Regularly inspect and spot check the cooperative stores to see if their sales** are in line with the agreement. If it is found that the sales behavior is arbitrary, the corresponding punishment measures will be taken in time.
Cooperate with professional third-party rights protection and price control companies: Cooperate with professional third-party price control and rights protection companies such as "Hangzhou Wuxin" to supervise the behavior of e-commerce platforms such as low prices and counterfeit sales, and once problems are found, communicate and complain in a timely manner, and request price changes and removal from the shelves.