Digital i Yuma Technology
According to data from market research firm Counterpoint, the first six weeks of 24 (11-2.4), Apple's iPhone series sales ranked fourth, down 24% compared with the same period last year, and it encountered a bottleneck in the Chinese market, and professional institutions lowered their sales targets for 24 years; The domestic technology giant Huawei has achieved six consecutive championships, and its sales have increased by 64%.
The agency pointed out that although Apple's iPhone still dominates the high-end flagship market, its influence is being strongly challenged by China's domestic mobile phone market. Especially in the high-end market, the Huawei Mate60 series mobile phones, known as the "fighting machine", continue to sell well, which has a huge impact on the market share of the iPhone.
In the face of this pressure, Apple had to adopt a strategy of price reduction** to respond. The upcoming image flagship Huawei P70 has attracted the attention of professionals, and it is estimated that its sales will exceed 10 million units, which will undoubtedly have a new impact on the sales of Apple's mobile phones in the domestic market.
In the mid-range phone market, Apple is facing aggressive pricing strategy challenges from competitors such as Honor, Oppo, Vivo, and Xiaomi. For this reason, Apple's most **iPhone15 low-version mobile phone will be lowered to below 5000 yuan for the first time, and in the upcoming 618 shopping carnival, the iPhone15 low-version mobile phone** is further reduced to 4399 yuan.
In this regard, internationally renowned analyst Guo Mingqi said that Apple's iPhone series began to revise its 24-year sales target, and moved closer to Guo's ** value of 200 million units, compared with the previous 2024 iPhone series 22-2.The shipment target of 500 million units has dropped significantly.
**10,000 Fans Incentive Plan