Words and voices are used to convey every message and record every movement.
For those businesses that have no conscience, we need to be vigilant at all times. The recent problems of the Zhongxuegao ice cream brand have left a deep impression on people, and it also makes us think about the importance of corporate conscience in the business world.
Zhongxuegao used to be a highly sought-after and popular online celebrity ice cream brand. It has attracted the attention of a large number of young consumers with its unique taste and high **. However, now such a ** ice cream only costs 25 yuan, which caused consumers to be shocked and questioned. People began to doubt Zhong Xuegao's corporate integrity and conscience. What caused this ** crash?
However, the problem is only part of the trouble Zhong Xuegao faces. The controversy heard that Zhong Xuegao is an "ice cream assassin", which means that its products have a high **, which makes people feel that they have been cut leeks and made a lot of huge profits. In addition, the market spread the news of Zhong Xuegao's violent debt collection, and the company's salary arrears continued to emerge. Coupled with the fact that the equity has been frozen by the court recently and listed as a "person subject to execution", the predicament of the enterprise can be described as wave after wave.
This at least echoes the idea that a business without conscience cannot thrive for a long time. Customers will not continue to support dishonest companies, and market and legal regulators will impose sanctions on companies suspected of violating the rules. The long-term success of an enterprise not only depends on the quality of the product and the rationality of the company, but also needs to establish trust and resonance with consumers.
For a company like Zhong Xuegao, just like ice cream in real life, after experiencing the rapid evaporation of heat, there are problems with the pillars of enterprise management, and the internal and external confrontation of the industry has further weakened the driving force for the growth of the enterprise. However, I hope that Zhong Xuegao will take this opportunity to examine his own problems and rebuild people's trust in the company.
In the business world, conscience and corporate ethics are interconnected. Enterprises should always put the needs of customers and the public interest first, operate with integrity and create value. At the same time, enterprises also need to build a sound governance structure, adhere to legal red lines, and ensure that enterprises uphold the moral bottom line in their development.
For both consumers and businesses, we call for a good business ecosystem. Only in such an environment can enterprises have real development prospects and consumers can get real satisfaction. After all, in today's era of rapid development of information, enterprises without conscience are destined to not be able to gain a long-term foothold, and only enterprises that are truly close to respecting consumer needs and social needs can truly win the respect and recognition of consumers.