According to foreign media reports, Mercedes-Benz decided to change its previous plan and will not fully switch to electric vehicle sales by 2030. The new plan will introduce a new internal combustion engine model to compensate for the lack of electric vehicles.
It is understood that the decision was made by Mercedes-Benz CEO Kang Linsong at the annual general meeting of shareholders, and the decision to abandon the full conversion to electric vehicle sales was considered to be that the popularity of Mercedes-Benz electric vehicles did not meet expectations. Mercedes-Benz's electric vehicle sales in the European market in 2023 will account for only 11% of total sales, and if you include hybrid models, the proportion of sales will only be 19%.
In 2023, Mercedes-Benz cars will sell a total of 2,044,100 units, of which 240,000 pure electric vehicles will be sold, a year-on-year increase of 61%, although it did not meet Kang Linsong's expectations, but the overall trend of rapid growth. Because Mercedes-Benz is too large, electric vehicles are not enough to support the burden of the Mercedes-Benz Group. The capital market still recognizes Mercedes-Benz's decision, and Mercedes-Benz's stock price has risen by 5 after the news is announced9%。
Although Mercedes-Benz has given up the plan of full electrification, it has not stopped the promotion of electric vehicles, but in the future layout, it will have the energy to take into account the development and layout of fuel vehicles. Previously, Apple also announced that it would withdraw from the car-making plan, which disappointed many fruit fans. Apple spent billions of dollars, and after ten years, Apple's "Titan Car Project" was terminated.
Whether it is Mercedes-Benz's withdrawal from the full electrification plan or Apple's temporary shelving of the car-making project, it proves that it is difficult to build cars, especially smart cars. The auto market in 2024 is already a red sea, and the competition is particularly fierce; In addition, smart cars not only test the ability of industrial manufacturing and the best chain, but also test the level of intelligence and technical strength. Mercedes-Benz and Apple's decision, may not be an example, and the rise of domestic new energy vehicles is not unrelated, but also proves that the vitality and competitiveness of our domestic cars are strong, how new energy vehicles will develop in the future, we wait and see.